Bianca Evans
Shrewsbury,Shropshire
Summary
Experienced Senior Account Manager with knack for building lasting client relationships and driving revenue growth. Delivered innovative campaign strategies resulting in increased client satisfaction and retention. Excelled in leading cross-functional teams and surpassing performance targets.
Overview
13
13
years of professional experience
13
13
years of post-secondary education
Work History
SEO Senior Account Manager
Croud
Shrewsbury, Shropshire
04.2023 - Current
- Successfully supported the migration of 43 websites from various platforms to Content Stack for Informa as part of the SCM Project.
- Facilitated the transition of the client’s fee structure from a project-based model to a monthly retainer of £42,000 by delivering exceptional project management and high-quality outputs.
- Secured new business opportunities within Informa, including support for BAU SEO activities for the Aviation and Fashion divisions.
- Conducted Information Architecture (IA) reviews across multiple industries, utilising in-depth keyword research, comprehensive content audits, and competitor analysis.
- Identified and leveraged new opportunities by staying informed of industry trends and developments.
- Enhanced client satisfaction by providing timely and effective resolutions to complex challenges.
- Established and nurtured strong client relationships, fostering trust and long-term loyalty.
SEO Account Manager
Croud
Shrewsbury, Shropshire
01.2021 - 04.2023
- Successfully supported the migration of 115 market ccTLDs to a single gTLD as part of a domain consolidation project for Regus. Managed key deliverables, including optimised metadata, keyword research, redirect mapping files, and pre-/post-launch redirect testing. Collaborated effectively with internal PPC teams to safeguard campaign performance and worked with developers to resolve urgent blockers, ensuring seamless project delivery.
- Optimised product pages for Easy Offices, resulting in significant improvements in organic search rankings, with key terms such as 'Day Offices' and 'Temporary Office Space' moving from page 2 or lower to the top 3 positions on page 1 of SERPs.
- Partnered with developers to implement advanced SEO strategies, including Schema markup for FAQ content on Easy Offices, achieving rich result displays and increased SERP visibility.
- Delivered exceptional account management to achieve high levels of client satisfaction.
- Cultivated strong relationships with clients and stakeholders, fostering trust and long-term collaboration.
- Ensured adherence to quality assurance standards across all products and services to maintain excellence in delivery.
SEO Account Executive
Croud
Shrewsbury, Shropshire
05.2019 - 01.2021
- Supported the development and implementation of on-page, off-page, and technical SEO strategies to achieve client objectives.
- Collaborated with internal and external stakeholders to deliver project requirements within agreed deadlines.
- Monitored website performance and analysed data using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Screaming Frog.
- Project managed and worked closely with highly skilled freelancers to produce high-quality deliverables aligned with client needs and expectations.
Catering Manager
Edinburgh Woollen Mill
Welshpool, Powys
10.2017 - 05.2019
Food Service Supervisor
Edinburgh Woollen Mill
Welshpool, Powys
02.2016 - 10.2017
Food Service Assistant
Edinburgh Woollen Mill
Welshpool, Powys
09.2011 - 02.2016
Education
Arddleen CP School
01.2001 - 01.2007
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Welshpool High school
01.2007 - 01.2011
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Welshpool High school sixth form
01.2011 - 01.2014
Skills
- Strong relationship-building and communication skills
- Negotiating budgets, managing retainer agreements, and upselling services
- Reporting and presenting results to senior stakeholders
- Handling multiple accounts and delivering to tight deadlines
- Excellent account management
- Experience across redirect management and domain migrations
- Leading and mentoring Junior team members
- Optimising deliverable processes
Personal Information
Date of birth: 19/09/94
Accomplishments
A- LEVELS
BTEC Level 3 Subsidiary Diploma in IT- Distinction*
History- B
Chemistry- C
GCSE'S
Food technology- A*
History- A*
Religious studies- A*
English Literature- A
Maths- A
Additional Science- A
Welsh second language- A
English Language- B
Science- B
French- B
Level 2 Additional Maths- Merit
Level 2 Digital Applications- Merit
Level 3 in communication
References
References available upon request.
Timeline
SEO Senior Account Manager
Croud
04.2023 - Current
SEO Account Manager
Croud
01.2021 - 04.2023
SEO Account Executive
Croud
05.2019 - 01.2021
Catering Manager
Edinburgh Woollen Mill
10.2017 - 05.2019
Food Service Supervisor
Edinburgh Woollen Mill
02.2016 - 10.2017
Food Service Assistant
Edinburgh Woollen Mill
09.2011 - 02.2016
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Welshpool High school sixth form
01.2011 - 01.2014
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Welshpool High school
01.2007 - 01.2011
Arddleen CP School
01.2001 - 01.2007
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