Bhumika Rana
Visual Merchandiser manager
Swansea,United kingdom
Summary
Highly capable and forward-thinking Visual Merchandiser bringing strong record of accomplishment in building cohesive branding strategies across product marketing channels. Proficient in designing in-store displays and advertising approaches to maximize brand awareness and revenue. Offers successful history in creating leading-edge approaches and working effectively at all levels to coordinate smooth implementations. Reliable employee seeking visual merchandiser position. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Visual Merchandising Manager
SHOPPER STOP
New Delhi, India
12.2018 - 06.2020
- Introduced and implemented seasonal merchandising manuals for all seasons, which standardized and elevated look of in-store merchandising by notches in stores
- Developed and launched 5 new identity test pilot stores, with growth in sales per day of 22%, due to which new identity will be rolled out across chain
- Achieved growth of 7.7% in walk-ins, and thereby in revenue too
- Successfully opened more than 11 stores (total area of 152,000 sq ft.), within stipulated timelines and budgets
- Collaborate with key stakeholders during pandemic to develop cohesive Visual marketing manual (images, prices, and product description)
- Designed and developed new flagship identity without aid from any external agencies based on sustainability which included fixtures and display systems for brand, which now called as new concept stores
- Introduced new template and technique for merchandise presentation, which uplifted zonal Merchandising Presentation standards, which is currently being replicated nationally
- Achieved a growth of 10.7% in In-store walk-ins through comprehensive campaign & digital communication (including VM and marketing visual plans for example digital screens
- Ran new product launches with global, cohesive approach focused on delivering recognizable branding and exceeding revenue targets
- Collaborated with wholesale partners and cross-functional teams to develop solutions for balancing product assortments
- Traveled to market, visited vendors and assisted buyers with merchandise selection
- Coordinated communication with merchandise operations and vendors for PO creation and maintenance
Visual Merchandising Manager
AMERICAN EAGLE
Bangalore, India
04.2018 - 12.2018
- Instrumental launch of AE brand in new market, India in 2018
- Active role model by consciously acting in accordance with AE values & leadership expectations
- Setting Country Visual goals and strategy in-line with Global Visual expectations & local sales goals in order to deliver constantly high level of customer experience in all stores through visual presentation, follow-up & training
- Day to Day planning visual commercial & media strategy for year alongside Sales team, & regularly follows up through commercial review considering all customer touch points to build customer centric retail concepts
- Increased conversions by 15% from Visual Marketing strategy (Mall activation, Window and mannequin mapping)
- Close collaboration with Sales Team to deliver, implement & review strong commercial plan & identify opportunities with sales, pricing / promotion & profit KPIs according to each state or Area needs
- Collaborate with central functions in New York to feedback on specific market needs & projects including 2-3 weekly Campaign Guidelines adjusted for each market & Regional campaigns/collections such as Diwali
- Key stakeholder in forming yearly campaigns with input into collection & marketing strategies as well as visual design & implementation
- Impactful brand launch for AE through various marketing events
- Supports delivery of country sales plan by executing world class, inspirational, easy to shop stores
- Created look and feel of visual merchandising publications to better target specific audiences
- Worked cross-functionally to create core branding philosophies for AE business in India
Visual Manager
GAP AND THE CHILDREN'S PLACE
New Delhi, India
04.2015 - 03.2018
- Project management of new store openings
- Communicate and collaborate with UK partners for all new updates and visual solutions to increase KPIs through efficient product presentation and shop merchandise
- Collaborate with Store Environment, Projects teams in both India & UK to design, deliver strong & commercial design across entire brand portfolio
- Responsible for new door openings, regional strategies across all of INDIA for planning and reviewing new season launches, training workshops, Centre of Excellence workshops, and regular constructive store feedback
- Responsible for planning of events for complete brand portfolio of group across all category's events include fashion shows, Press Shows, Seminars and other corporate events
- Job involved design of concept through to installation of events
- Development of all direct window & in-store marketing assets
- Developed creative and innovative visual commercial merchandising strategy that contributed to 18 % sales growth in stores
- Managing team travel, training, ad hoc budgets, administrative tasks for raising Purchase Orders, invoicing, ordering testers and merchandising tools
Visual Manager
FOREVER 21
New Delhi, India
04.2014 - 03.2015
- Developing VM strategies that deliver long term growth from specialized range reviews for various store sizes/types, creating VM materials for product displays, structure VM visits and reviewing store VM team performance to identify areas for growth
- Recruit, train, motivate and evaluate team to ensure that department has necessary skill base, and that staff are optimally motivated and to ensure that guidelines are followed to maintain global brand image
- Maximum impact of displays by researching and incorporating latest lifestyle, demographics and design trends
- Adopting brand Visual identity into design works for new furniture/store equipment
Visual Merchandiser Executive
MARKS AND SPENCER
New Delhi, Delhi
07.2012 - 02.2014
- Thoroughly reviewed product performance on fortnight basis to adjust marketing and visual merchandising strategies in-store accordingly which improved 15% sales month on month.
Visual Merchandiser Executive
REEBOK INDIA
New Delhi, ABD
01.2010 - 07.2012
- Formulating and implementing all retail VM elements and ensuring consistency in brand identity which increased sales by 10% during seasonal launches
- Coordinating all brand activities/ launches/ events
- Conceptualizing and executing store plans.
Education
MSc - Marketing Management
SWANSEA UNIVERSITY
Swansea, SWA 01.2022 - Current
Certificate in Fashion Retail, Management -
NATIONAL INSTITUTE oF FASHION TECHNOLOGY
New Delhi 09.2012 - 08.2012
Bachelor of Science - Fashion design and Apparel, Management
KUVEMPU UNIVERSITY
New Delhi 07.2007 - 09.2010
Skills
Fast paced environment
Timeline
MSc - Marketing Management
SWANSEA UNIVERSITY
01.2022 - Current
Visual Merchandising Manager
SHOPPER STOP
12.2018 - 06.2020
Visual Merchandising Manager
AMERICAN EAGLE
04.2018 - 12.2018
Visual Manager
GAP AND THE CHILDREN'S PLACE
04.2015 - 03.2018
Visual Manager
FOREVER 21
04.2014 - 03.2015
Certificate in Fashion Retail, Management -
NATIONAL INSTITUTE oF FASHION TECHNOLOGY
09.2012 - 08.2012
Visual Merchandiser Executive
MARKS AND SPENCER
07.2012 - 02.2014
Visual Merchandiser Executive
REEBOK INDIA
01.2010 - 07.2012
Bachelor of Science - Fashion design and Apparel, Management
KUVEMPU UNIVERSITY
07.2007 - 09.2010
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