Bhavya Singh
London,United Kingdom
Summary
Luxury Marketing graduate with practical experience in public relations, strategic planning, and market research. Expertise in crafting compelling brand narratives and executing customer-centric campaigns within the luxury industry. Proven ability to enhance brand visibility and engagement through targeted marketing strategies.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Client Advisor
Tod’s
London, City of London
07.2024 - 04.2025
- Developed expertise in market research, analysing customer preferences to drive sales.
- Strengthened media knowledge, applying industry trends to enhance promotions and engagement.
- Collaborated with team members to execute in-store strategies aligned with marketing objectives.
- Honed analytical skills, monitoring inventory and sales performance for business alignment.
- Crafted personalised client interactions to reinforce loyalty and brand identity.
PR Intern
Issa PR
London
03.2024 - 06.2024
- Conducted market research to gain insights for informed PR strategies.
- Crafted compelling narratives to effectively communicate clients' stories to media.
- Executed comprehensive media audits to identify opportunities and industry trends.
- Evaluated media coverage and sentiment to assess PR campaign effectiveness.
- Generated innovative ideas for PR campaigns, enhancing brand awareness and engagement by 5%.
Digital Marketing Consultant and Sales Intern
Shiptern India
India
01.2022 - 05.2022
- Increased website traffic by 5% in two weeks through impactful digital media campaign.
- Spearheaded sales initiatives that consistently met product sales targets.
- Facilitated lead generation using networking, cold-calling, and various marketing methods.
- Led empowering training sessions for teams to improve sales performance.
Education
MSc - Luxury Marketing
Glasgow Caledonian University
London 09.2022 - 11.2023
Bachelor of Business Administration - Business Administration
Ness Wadia College of Commerce
Pune, India 04.2019 - 04.2022
Skills
- Decision-making skills
- Public relations tools
- Media campaign strategy
- Customer relationship management
- Adaptability and flexibility
- Digital marketing expertise
- Strategic management
- Microsoft Excel proficiency
- Market research and trend analysis
- Client relationship management
- Communication and collaboration
- Strategic planning
Languages
English
Fluent
Hindi
Native
French
Beginner
Certification
Digital Marketing
Accomplishments
Feb 2019 Social Out-Reach Program Bilaspur
Jun 2020 Volunteering, Blue Brigade (Unicef) Bilaspur
Volunteered with Blue Brigade Institution in partnership with UNICEF, aiding impoverished children and women during
COVID-19 in 2020. Contributed to initiatives fostering their well-being, including education and healthcare support, demonstrating
commitment to community service and humanitarian efforts
Projects
Jun 2023 — Sep 2024
Evaluating the impact of corporate social responsibility on luxury consumer behaviour of Gen Z: Theory of Planned Behaviour
London
• Conducted dissertation on the influence of corporate social responsibility (CSR) on luxury consumer behaviour among Gen Z.
• Utilised Theory of Planned Behaviour to analyse CSR's impact, demonstrating research and analytical skills.
May 2021 Report on Social Media Marketing Strategy of H&M Pune
• Completed dissertation report on H&M's social media marketing strategy
• Analysed the effectiveness of campaigns, engagement metrics, and brand positioning
• Explored tactics for audience targeting and content optimisation
• Highlighted key insights for enhancing digital presence.
Timeline
Client Advisor
Tod’s
07.2024 - 04.2025
PR Intern
Issa PR
03.2024 - 06.2024
MSc - Luxury Marketing
Glasgow Caledonian University
09.2022 - 11.2023
Digital Marketing Consultant and Sales Intern
Shiptern India
01.2022 - 05.2022
Bachelor of Business Administration - Business Administration
Ness Wadia College of Commerce
04.2019 - 04.2022
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