Summary
Overview
Work history
Education
Skills
Websites
Learning & Development
Industry Involvement
Hobbies and Interests
References
Timeline
Hi, I’m

Bhavit Chandrani

Long Ditton,Surrey
Bhavit Chandrani

Summary

Senior commercial leader with over 20 years of experience in brand partnerships. I head up all forms of creative advertising at ITV, overseeing a P&L with revenue of circa £130m per year.

Passionate about television and advertising, I help brands bridge these worlds to develop partnership campaigns that deliver genuine business benefit.

I believe in achievement through collaboration and like to encourage an open, flexible, inclusive high-performance working culture.

Overview

26

Years of professional experience

20

Years of television partnerships

Work history

ITV
London

Director of BE Studio, from ITV
2023.11 - Current (2 education.years_Label & 7 education.months_Label)

Job overview

Head of the newly created creative partnerships and branded entertainment team within ITV Commercial, BE Studio, overseeing a team of approximately 30 to co-ordinate and deliver @£130m annual revenue. Successfully launched a new brand to market and achieved growth in long-form, ad-funded programming in 2024 of 400%. Work closely with Commissioning, Production and Ad Sales functions.

Metavision
London

Director at Metavision
2019.09 - Current (6 education.years_Label & 9 education.months_Label)

Job overview

Board member of Metavision, a Metaverse Creative Studio set up by ITV in 2019. Provide leadership, particularly relating to advertising, to the Metavision team.

ITV

Director of Creative & Digital Partnerships
2021.01 - 2023.11 (2 education.years_Label & 10 education.months_Label)

Job overview

Member of the ITV Commercial Leadership Team – responsible for all non-standard and creative forms of advertising including Sponsorship, Product Placement, Social Media, IP, Apps, Advertiser Funded Programming and new innovations such as the Metaverse.

ITV

Head of Sponsorship and Digital Partnerships
2016.11 - 2020.12 (4 education.years_Label & 1 education.month_Label)

Job overview

Led the broadcast and digital partnership strategy for the ITV Commercial Team, including management of account and delivery teams and annual revenues of @£120m.

ITV

Head of Sponsorship Sales
2012.12 - 2016.11 (3 education.years_Label & 11 education.months_Label)

Job overview

Developed a new sponsorship sales strategy leading to four consecutive years of revenue growth and achievement of annual targets.

ITV

Agency Sales Lead
2011.06 - 2012.12 (1 education.year_Label & 6 education.months_Label)

Job overview

Client & Agency Sales – ran a sales team of five managers across a portfolio of agencies and clients. Delivered partnerships revenue growth from all agencies and established new, long-term relationships with brands such as Sekonda and Domino's.

ITV

Sponsorship Controller
2008.03 - 2011.06 (3 education.years_Label & 3 education.months_Label)

Job overview

Managed a team through significant change following personnel changes and a new structure implemented by Boston Consulting Group. Personally led significant pitches and negotiations including the agreement of multi-million pound campaigns with brands such as Aviva, Reckitt Benckiser, Hyundai and Sony. Significantly increased revenues especially on sports rights.

Channel 4

Sponsorship Manager
2006.01 - 2008.03 (2 education.years_Label & 2 education.months_Label)

Job overview

Sales and account manager for sponsorship across MG OMD and OMD agencies and related clients. Sold and managed C4's most significant sponsorship opportunity in Big Brother for two years.

Flextech/Ids

Various from Sales Assistant to Group Head
2000.02 - 2005.12 (5 education.years_Label & 10 education.months_Label)

Job overview

Learnt the basics of media, building business relationships and entrepreneurialism while working across most of the UK's big media agencies.

Marks & Spencer

Graduate Trainee Programme Retail Manager
1998.09 - 2000.01 (1 education.year_Label & 4 education.months_Label)

Education

University of Warwick

Bachelor of Science from Computer Science and Business Studies
1995.09 - 1998.06 (2 education.years_Label & 9 education.months_Label)

Skills

  • Thrive in a fast paced, revenue generating culture
  • Passionate about TV and Marketing
  • Commercial strategy and judgement
  • Analytical and decisive
  • Pitching creative ideas and opportunities
  • Progressive leader, manager and team builder
  • Extensive negotiation and contracting experience
  • Enjoy exploring the latest innovations and how they might provide growth individually or for business

Learning & Development

  • Upping Your Elvis (2011)
  • Upping Your Elvis 2.0 (2018)
  • Archipelo Sales Training (2018)
  • High Potential Future Leaders (2019)

Industry Involvement

  • Founding member of MEFA (Media for All)
  • Member of the Thinkbox Sponsorship and Content Board
  • Mentor of 4 individuals from across media
  • On the Industry Advisory Panel for CAP and BCAP

Hobbies and Interests

  • Keen runner currently in training for Hampton Court Palace Half Marathon to support a colleagues fundraising for life-enhancing treatment
  • Assistant Coach of under 10's football team, Molesey Juniors FC Panthers

References

References available upon request.

Timeline

Director of BE Studio, from ITV

ITV
2023.11 - Current (2 education.years_Label & 7 education.months_Label)

Director of Creative & Digital Partnerships

ITV
2021.01 - 2023.11 (2 education.years_Label & 10 education.months_Label)

Director at Metavision

Metavision
2019.09 - Current (6 education.years_Label & 9 education.months_Label)

Head of Sponsorship and Digital Partnerships

ITV
2016.11 - 2020.12 (4 education.years_Label & 1 education.month_Label)

Head of Sponsorship Sales

ITV
2012.12 - 2016.11 (3 education.years_Label & 11 education.months_Label)

Agency Sales Lead

ITV
2011.06 - 2012.12 (1 education.year_Label & 6 education.months_Label)

Sponsorship Controller

ITV
2008.03 - 2011.06 (3 education.years_Label & 3 education.months_Label)

Sponsorship Manager

Channel 4
2006.01 - 2008.03 (2 education.years_Label & 2 education.months_Label)

Various from Sales Assistant to Group Head

Flextech/Ids
2000.02 - 2005.12 (5 education.years_Label & 10 education.months_Label)

Graduate Trainee Programme Retail Manager

Marks & Spencer
1998.09 - 2000.01 (1 education.year_Label & 4 education.months_Label)

University of Warwick

Bachelor of Science from Computer Science and Business Studies
1995.09 - 1998.06 (2 education.years_Label & 9 education.months_Label)
Bhavit Chandrani