Beulah Orusara
Manchester,United Kingdom
Summary
Accomplished communications professional with expertise in public relations writing, thought leadership content, and media relations support. Proven track record in crafting compelling press releases and media materials, enhancing brand storytelling, and managing digital campaigns. Skilled in executive communications, speech writing, and cross-functional collaboration to drive audience engagement and content strategy. Adept at crisis and reputation communications with a focus on SEO and keyword research to optimise editorial and feature writing. Committed to leveraging skills in corporate and government communications to achieve strategic objectives.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
1
1
Certification
Work history
PR & Content Writer
Rise PR
Manchester, Lancashire
2023.01 - 2026.05
- Produce high-quality PR and editorial content for finance, corporate, technology, and public sector clients.
- Develop thought leadership articles, executive briefing books, media statements, press releases, speeches, and talking points for senior stakeholders.
- Collaborate with strategists and creatives to align messaging with media positioning and campaign objectives.
- Draft key messaging frameworks and feature stories tailored for regional and international audiences.
- Ensure all communications meet editorial standards, compliance requirements, and brand tone guidelines.
- Helped increase website traffic by producing high-quality content regularly.
- Created informative press releases to promote company products and services.
- Generated ideas for new content to increase site libraries.
- Capitalised on trending and popular articles with additional linked content.
- Leveraged market and competitor data to identify market opportunities and gaps.
Broadcast & Editorial Copywriter
Mill Media
Manchester, Lancashire
2021.12 - 2022.12
- Produced editorial and advertising content for audience engagement campaigns and branded storytelling initiatives.
- Developed long-form features, scripts, opinion-led articles, and multimedia content.
- Increased audience engagement through strategic content positioning and targeted messaging.
- Collaborated with editors and producers to deliver high-quality editorial output.
- Managed content update requests, ensuring accuracy and timeliness.
- Handled multiple projects simultaneously whilst maintaining high quality standards under tight deadlines.
- Adapted tone and style to suit different target audiences and market segments.
- Conceptualised impactful messaging to communicate brand stories and values.
Copywriter
Mustard Indie Lab
Manchester , Lancashire
2020.12 - 2021.12
- Assisted with PR campaigns, media communications, and brand messaging for commercial and creative clients.
- Wrote press releases, promotional copy, social content, and campaign materials.
- Supported media strategy development and outreach initiatives across digital channels.
- Conducted competitor and industry research to strengthen campaign positioning.
- Boosted social media presence with engaging articles and blog posts.
- Adapted writing style to various platforms, meeting diverse audience needs.
- Created SEO-friendly web content, improving search engine rankings.
- Analysed paid and organic website data to enhance Return On Investment (ROI).
- Evaluated campaign performance to optimise return on investment.
- Networked with media and PR professionals to build campaign reach.
Copywriter
BERT
Manchester , Lancashire
2017.12 - 2020.12
- Delivered multi-channel communications content across digital marketing, media, and promotional campaigns.
- Produced creative copy for advertisements, websites, editorial features, and campaign assets.
- Worked on storytelling initiatives that improved audience engagement and campaign performance.
- Contributed insightful ideas during weekly editorial meetings leading to improved team collaboration.
- Streamlined internal communications by drafting clear concise memos and emails reducing misunderstandings within the organisation.
- Created SEO-friendly web content, improving search engine rankings.
- Wrote persuasive email marketing campaigns to drive customer retention strategies.
- Tailored writing tone according to different industry sectors, demonstrating versatility in skills.
- Conducted A/B testing on copy variations to optimise messaging effectiveness.
Junior copywriter
Novara Media
Manchester, Lancashire
2017.01 - 2017.12
- Produced editorial features, audience-focused media content, and digital campaign copy for online publications.
- Supported editorial teams with research, proofreading, feature development, and publication scheduling.
- Assisted with media production workflows and communications planning across digital platforms.
- Monitored social media channels for customer feedback management purposes.
- Conducted market research to inform strategic communications initiatives development.
- Organised press releases to increase brand visibility.
- Organised marketing and networking events to raise brand awareness.
- Devised catchy taglines for products that resonated well with target demographic.
Education
BA (Hons) - English Language & Creative Writing
University of Salford
Manchester 2020.09 - 2023.07
Diploma of Higher Education - Performing Arts
The Manchester College
Manchester 2018.09 - 2020.07
Skills
- Public Relations Writing
- Thought Leadership Content
- Press Releases & Media Materials
- Executive Communications
- Speech Writing & Talking Points
- Corporate & Government Communications
- Brand Storytelling
- Media Relations Support
- SEO & Keyword Research
- Editorial & Feature Writing
- Crisis & Reputation Communications
- Digital Campaign Management
- Copywriting & Proofreading
- Content Strategy
- Audience Engagement
- Cross-Functional Collaboration
ADDITIONAL INFORMATION
- Full professional proficiency in English
- Experienced working across corporate, finance, media, technology, and public-facing sectors
- Strong understanding of PR agency workflows, stakeholder communications, and editorial strategy
Affiliations
Reading and Listening to Podcasts .
Certification
CMP Diploma from College of Media and Publishing UK - Distinction.
Languages
English
Proficient (C2)
Spanish
Beginner
French
Elementary
Timeline
PR & Content Writer
Rise PR
2023.01 - 2026.05
Broadcast & Editorial Copywriter
Mill Media
2021.12 - 2022.12
Copywriter
Mustard Indie Lab
2020.12 - 2021.12
BA (Hons) - English Language & Creative Writing
University of Salford
2020.09 - 2023.07
Diploma of Higher Education - Performing Arts
The Manchester College
2018.09 - 2020.07
Copywriter
BERT
2017.12 - 2020.12
Junior copywriter
Novara Media
2017.01 - 2017.12