Betty Chen

• Supported advertising and marketing efforts with illustrative material and creative collateral.
• Drove brand awareness on campus by hosting dynamic events and giving out free samples.
• Composed content, engaged with followers in comments and monitored activities to manage social media accounts with cohesive strategy.
• Wrote press releases and prepared kits for use in media pushes.
• Filming Attendance: I actively participated in filming sessions organized to capture diverse cultural events and experiences. Whether it was festivals, performances, or cultural exhibitions, I ensured my presence to contribute firsthand insights and perspectives, enriching the content with authentic narratives and experiences.
• Social Media Promotion: In collaboration with campus authorities and social media teams, I devised strategic promotional campaigns to disseminate Chinese social media content effectively.

-Data Integration and Cleaning: I am responsible for collecting, integrating, and cleaning data from various sources to ensure data quality and consistency for subsequent analysis and application.

-Data Model Design: I participated in the design and establishment of data models, building effective data structures according to business requirements and data characteristics, enabling rapid and accurate retrieval and analysis of data.

-Data Standardization and Classification: I formulated specifications and processes for data standardization, categorizing and classifying data for unified management and usage, enhancing data utilization and value.

-Data Quality Control: I ensured data accuracy, completeness, and credibility by establishing data quality assessment standards and monitoring mechanisms, continuously monitoring and improving data quality.

-Data Analysis and Reporting: Leveraging constructed data structures and models, I conducted data analysis and exploration, providing valuable data insights and reports to business departments, supporting decision-making and business optimization.

• Spoke clearly and concisely for optimised student comprehension.
• Set and marked written and spoken language exams.
• Tailored lesson delivery using proven techniques for students with additional learning needs.
• Supported students in achieving personalised linguistic goals within desired timeframes.