Bettina Keki
Summary
Energetic individual with talent for leadership and team coordination, combined with strong organisational and customer service skills. Proven ability to manage operations and create welcoming environment. Ready to drive member satisfaction and club success.
Driven Fitness Club Manager with knack for team leadership and member engagement. Boosted client retention through innovative fitness programmes and streamlined operations, enhancing overall club performance. Created welcoming environment that fostered community and achieved high satisfaction ratings.
Overview
7
7
years of professional experience
1
1
year of post-secondary education
1
1
Certification
Work History
Fitness Operation Manager
Nuffield Health Ealing and Covent Garden
01.2023 - 03.2025
- Developed accurate sales forecasts for improved strategic planning.
- Identified growth opportunities through comprehensive market research.
- Optimized resource allocation for increased profits.
- Oversaw facility maintenance and allocated needed resources to meet standards.
- Delivered high-quality products to increase customer satisfaction.
- Enforced safety regulations, ensuring a secure environment for all members.
- Monitored health and safety measures for guaranteed compliance.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Planned revenue generation strategies designed for growth.
- Investigated issues affecting group operations, prepared reports and helped correct problems.
- Monitored budget expenditures to keep finances under control.
- Developed strong relationships with members through regular interaction and feedback collection.
- Boosted member satisfaction by implementing innovative fitness programmes.
- Devised marketing strategies, attracting new members to the club.
- Led promotional activities, boosting brand visibility in local area.
- Improved team performance with regular training and feedback sessions.
- Assisted in recruitment process, selecting highly qualified trainers and staff.
- Followed company standards for service and facility quality to improve repeat customer rates.
- Planned medium to long-term business targets to optimise company performance and growth.
- Assisting with payroll and invoice duties
- Managing contractors Technogym, Service Sport and Hutchinson
- Managing staff rotas, timesheets, and annual leave
- Directly leading a team of 15 Personal Trainers, Swim Instructor, Group Exercise Manager, and Swim Manager
- Holding regular one-to-one meetings and team meetings
- Led performance reviews, identified areas for improvement.
- Keeping financial and statistical records, enhancing revenue for the club - developed a unique Direct Debits PT tracker on Excel, which allows me to perform financial predictions for each of the trainers in the next two months, and where we need to progress
- Promoting and marketing business via Instagram and in club
- Project management - Joint Pain Programme, Personal Best Health Check, and Studio Hire
- Effectively manage the operational side of the business through the completion of regular cleaning and gym floor checklists, and proactive gym floor observation
- Coordinating weekly meetings with General Manager to review all aspects of the business including staffing, revenue, and member relationships
Duty manager
Nuffield Health Covent Garden
05.2022 - 01.2023
- Managed front-of-house operations to maintain a high level of service.
- Sustained operational excellence with adherence to company policies and procedures.
- Delivered excellent customer service through effective communication skills.
- Oversaw facility maintenance and allocated needed resources to meet standards.
- Oversaw emergency procedures and administered first aid.
- Ensuring compliance with safety and health protocols and performing relevant administrative tasks
- Promoted a safe working environment by enforcing health and safety regulations strictly.
- Maintained cleanliness standards, resulting in positive customer feedback.
- Coordinated staff schedules to maximise productivity.
- Oversaw stock checks and reordering, ensuring product availability at all times.
- Supported marketing campaigns, increasing brand visibility within the local community.
- Met sales targets consistently by motivating the team towards achieving common goals.
- Handled complaints professionally, leading to improved customer retention rates.
- Drafted procedural statements and guidelines for company-wide use
- Assisted in budgeting and forecasting activities to ensure cost-effectiveness.
- Coordinated hiring, recruitment and training strategies to build successful administrative team.
- Coordinated staff training sessions, enhancing team competencies and service standards.
- Identified areas of improvement through regular performance assessments of staff members.
- Conducted training sessions for new employees, enhancing team competence.
- Handled cash transactions accurately for financial integrity.
- Wrote end of shift reports to facilitate service continuity.
Personal Trainer
Nuffield Health City
05.2021 - 05.2022
- Provided personalised fitness assessments for targeted training plans.
- Delivered engaging group fitness classes, fostering a community atmosphere within the gym facility.
- Promoted healthy lifestyle choices with regular wellness workshops.
- Encouraged clients, resulting in improved commitment to health goals.
- Established a positive training environment for enhanced workout experiences.
- Boosted client confidence by providing tailored nutritional advice.
- Maintained high safety standards during all training sessions, ensuring client welfare at all times.
- Collaborated with physiotherapists to provide rehabilitation exercises for injured clients.
- Emphasised correct form during workouts, reducing risk of injury amongst clientele.
- Stayed current on fitness trends and research to integrate innovative techniques into training programs.
- Regularly created innovative and exciting challenges to maximise client retention, motivation and engagement.
- Utilised social media platforms to share fitness tips, showcase success stories and promote services.
- Managed diary to maximise client bookings.
- Designed and executed individual and small group exercise fitness classes and regimens.
- Held regular fitness workshops and seminars to educate clients on wellness and health-related topics.
- Networked with local businesses to establish partnerships and expand client base.
- Administered first aid, reporting incidents and near misses when required.
Receptionist
Fitness First
01.2018 - 01.2020
- Provided valuable support during busy periods, contributing to successful operation under high pressure.
- Upheld confidentiality with sensitive information handling procedures.
- Enhanced customer satisfaction by efficiently managing all front desk enquiries.
- Maintained accurate logs of visitor entries for security purposes.
- Maintained an organised reception area for a professional business environment.
- Managed phone calls, resulting in effective communication flow within the company.
- Facilitated prompt issue resolution through careful tracking of complaints until they were fully addressed.
- Streamlined communication channels by promptly forwarding messages and post to relevant departments or personnel.
- Coordinated office supplies orders to keep necessary materials available at all times.
- Managed calendars, strategically scheduling appointments to maximise availability.
Education
NVQ Level 5 - Women Leadership Program
Corndel Academy
London 03.2025 - 03.2026
Level 3 Diploma - Mangagement
Premier Global NASM
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Moholy-Nagy University of Art and Design
Skills
- Salesforce / Booker25 booking system / Workday / Gym Manager / Tableau
- Microsoft office suite proficiency
- Sales strategy development
- Customer relationship management systems
- KPI tracking
- Leadership in diverse environments
- Supply chain management
- Sales strategy development
- Health and Safety Compliance
- Project Management
- Staff recruitment
- Mentoring and coaching
- Problem Solving
- Diplomatic communication
Certification
- First Aid Responder
- Pool Lifeguard Qualified
References
References available upon request.
Timeline
NVQ Level 5 - Women Leadership Program
Corndel Academy
03.2025 - 03.2026
Fitness Operation Manager
Nuffield Health Ealing and Covent Garden
01.2023 - 03.2025
Duty manager
Nuffield Health Covent Garden
05.2022 - 01.2023
Personal Trainer
Nuffield Health City
05.2021 - 05.2022
Receptionist
Fitness First
01.2018 - 01.2020
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Moholy-Nagy University of Art and Design
Level 3 Diploma - Mangagement
Premier Global NASM
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