Betsy Laird
Burbage,Leicestershire
Summary
A highly skilled professional with expertise in effective communication, including active listening, empathy, and conflict resolution. Demonstrates strong problem-solving abilities, adaptability to new challenges, and a creative approach to generating innovative ideas. Excels in collaborative environments, valuing diverse perspectives while contributing to group goals. Adept at time management, meeting deadlines efficiently, and maintaining compliance with duty of care standards. Committed to inspiring others, fostering motivation, and driving accountability within teams.
Overview
13
13
years of professional experience
2013
2013
years of post-secondary education
Work history
Senior Producer, Real Housewives of Cheshire
Monkey Kingdom, ITV
06.2019 - 05.2025
- Scheduling filming, working alongside the availability of the housewives and requests from the edit.
- Briefing and producing housewives in scenes and master interview set-ups, ensuring all story beats are met.
- Managing location teams and a forward planning team, dealing with any problems/questions on a day to day basis and ensuring filming can run as smoothly as possible.
- Daily conversations with housewives, having ‘story chats’ to generate any narratives and ensuring they are happy in terms of duty of care.
- Writing-up scenes and story notes for location teams so that they know what story points need to be covered during filming.
- Working closely with legal and compliance team, ensuring all filming is compliant.
- Exec Producer: Mike Swindells / Series Producer: Natasha Bardusco
Producer, The Jeremy Kyle Show
ITV
Salford
09.2016 - 06.2019
- Managing a team of two casting researchers and an assistant producer, keeping them driven and motivated to continually achieve targets.
- Casting on a weekly turnaround – Responsibility in meeting tight deadlines.
- Making good connections with contributors prior to RX. Maintaining relationships up until and after TX.
- To write scripts, synopsis and seating plans in a tight timescale.
- Develop and generate story by speaking regularly with contributors.
- Liaising with talent, attending casting briefs and pitching ideas on a daily basis
- To complete a paper edit within a tight time scale, liaise with the edit on a daily basis.
- Daily conversations with contributors to ensure their duty of care needs are being met.
- Working closely with the legal and compliance team, ensuring all filming is compliant.
- Exec Producer: Tom McLennan / Tracey Moore Series Producer: Jon Millership
Producer, Emergency Room
ITV
Salford
07.2016 - 09.2016
- Managing a team of casting researchers and an assistant producer to find contributors on a fast turnaround. Pitching stories to Execs.
- Create strong working relationships with professional on-screen Doctors/talent. Creating strong relationships with all contributors.
- A strong understanding of duty of care, and the importance of the contributor’s sensitive situations.
- Writing synopses for each contributor. Briefing talent on each contributor and writing the talent’s script.
- Preparing rehearsal schedules. Being organized and liaising with hospitals and clinics across the UK.
- Exec Producer: Tom McLennan Series Producer: Tracey Moore
Assistant Producer, David Dickenson’s Priceless (Pilot)
ITV
Salford
06.2015 - 07.2015
- Casting and booking all contributors single handedly. Producing casting tapes.
- Liaising with contributors daily, prior to and the day of RX. Ensuring all Duty of Care needs were met.
- Liaising with Talent on a daily basis, briefing Talent on the day of RX.
- Assisting the Producer in managing the researchers and creating content.
- Writing quiz questions and developing challenges.
- Preparing rehearsal schedules. Being organized and liaising with antique dealers and shops across the UK to source antiques.
- Exec Producer: Tom McLennan Series Producer: Lucy McLennan
Researcher, Judge Rinder
ITV
07.2015 - 08.2015
- First researcher on the team to cast a case where the contributor was awarded the maximum five thousand pounds. Casting appropriate contributors on a weekly basis. Keeping all necessary paperwork and evidence organized
- Exec Producer: Lucy McLennan, Series Producer: Ellie Leigh
Audience Researcher
ITV Leaders Debate
03.2015 - 04.2015
- Worked on high security topical debate show.
- Cast and dealt with audience contributors both on the phone and in person in studio. Developed audience questions for contributors to ask the leaders during the debate.
- Preparing audiences in relation to their questions to the political leaders
- Live broadcast which gained high viewing figures
- Conducted comprehensive audience analysis to identify key demographics and preferences.
- Collaborated with cross-functional teams to enhance audience engagement strategies.
Senior sales assistant
Three
Redcar , Cleveland
02.2012 - 09.2014
- Assisted in managing daily sales operations and providing exceptional customer service.
- Collaborated with team members to create visually appealing product displays that attracted customers.
- Mentored junior sales assistants to enhance their product knowledge and customer interaction skills.
- Developed and maintained strong relationships with repeat customers to ensure loyalty and satisfaction.
- Executed inventory management tasks, ensuring stock levels met customer demand and minimised shortages.
- Resolved customer complaints efficiently, contributing to a positive shopping experience for all patrons.
- Introduced new products to customers, increased awareness and sales opportunities.
- Developed customer relationships by providing excellent service and understanding individual needs.
Education
Bachelor of Arts - Media
University of Salford
Salford 09/2008 - 05.2012
Skills
- Confident in my ability to convey and understand information through all variants of communication Particulary active listening, empathy, clarity and conflict resolution
- Working productively with others, contributing to group goals and valuing diverse perspectives and backgrounds
- Effective at problem solving I understand the importance of navigating challenges and finding solutions
- Ability to adapt to new situations, take on new challenges and learn quickly
- I thrive on inspiring others to achieve and stay motivated, make tough decisions and take responsibility for their actions
- Strong time management, I understand the importance of meeting deadlines, prioritising tasks and managing my workload efficiently
- I like to think outside the box, generate and develop new ideas
- Great awareness and ability to manage both compliance and duty of care issues
References
REFERENCES AVAILABLE UPON REQUEST
Timeline
Senior Producer, Real Housewives of Cheshire
Monkey Kingdom, ITV
06.2019 - 05.2025
Producer, The Jeremy Kyle Show
ITV
09.2016 - 06.2019
Producer, Emergency Room
ITV
07.2016 - 09.2016
Researcher, Judge Rinder
ITV
07.2015 - 08.2015
Assistant Producer, David Dickenson’s Priceless (Pilot)
ITV
06.2015 - 07.2015
Audience Researcher
ITV Leaders Debate
03.2015 - 04.2015
Senior sales assistant
Three
02.2012 - 09.2014
Bachelor of Arts - Media
University of Salford
09/2008 - 05.2012
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