Bethany Rose-Anne

Delivers results through the development, engagement and success of others. Passionate about creating exceptional customer experiences, championing team achievements and building high-performing environments where individuals feel empowered to grow, contribute and do their best work.

• A trusted subject matter Pro and go-to partner for troubleshooting systems, processes and operational challenges, while championing Women in Technology as the store's only female Pro and inspiring greater visibility and representation across teams.
• Spearheaded the launch of Flexible Finance Account (FFA), leading teams through a major finance partner transition. Partnered with leaders to deliver training, build confidence and drive adoption across Product Zone and Genius Bar, increasing monthly payments discussions from 30% to 50%, driving conversion, and becoming a recognised best-practice store across multiple markets.
• Leveraged business insight from earnings calls, customer feedback and NPS data to influence store strategy around Mac performance. Partnered with leaders to develop targeted coaching, scheduling enhancements and team capability, driving Mac NPS from 76% to 90% in a single quarter and supporting the store's exit from focus area status.
• Co-led the adoption of Apple Intelligence, developing Pro and Expert communities through weekly demos, storytelling, recognition and inclusion-focused learning experiences. Increased performance from 38% to 48% QTD while strengthening team confidence, engagement and customer conversations.
• Led store adoption of Connect and Personalise, driving behavioural change through mentorship, accountability and training. Achieved #1 performance across North UK for consecutive weeks, increasing attach opportunities and strengthening customer engagement through consistent execution.
• Mentored Pro and Expert communities through regular huddles, mentorship and development conversations, fostering a culture of feedback, recognition and accountability.

Advocate and champion for Women@Apple across the Midlands and Wales market, driving awareness, engagement and participation in key initiatives that support inclusion, development and belonging.

• Partner with market and store leaders to promote Women@Apple initiatives, increasing engagement and visibility across the region.
• Became the first female Pro in the market to design and deliver Product Zone-focused content and activations during International Women's Month, inspiring meaningful conversations and team engagement.
• Facilitate engaging downloads, discussions and awareness sessions that celebrate diverse experiences and encourage allyship across teams.
• Support the planning and execution of volunteering and community engagement initiatives, strengthening connections between teams, local communities and Women@Apple priorities.
• Leverage cross-functional partnerships to create inclusive opportunities for learning, development and participation across the market.

Passionate and energetic floor leader who thrives on creating exceptional customer and team experiences through strong floor presence, visibility and mentorship. Leads through connection and collaboration, building high-performing teams that are empowered, accountable and focused on delivering what matters most.

• Led a market-wide Holiday commercial initiative, delivering 10% YOY AirPods growth, increased accessory attachment rates and an Exceeded Expectations result of 87% through strategic direction, coaching and cross-functional collaboration.
• Drove Business engagement performance, contributing to +154% year-on-year growth during key trading periods by influencing team behaviours, building capability and aligning teams around commercial priorities.
• Influenced and developed both seasonal and tenured team members through, mentoring and touchbase conversations, strengthening accountability, ownership and performance across the Product Zone.
• Built a culture of feedback, recognition and inclusion, leveraging partnerships with leadership, ERT and social partnership groups to strengthen team sentiment, engagement and belonging.
• Acted as a strong advocate for team initiated coaching and development, supporting leaders to do their best work while encouraging teams to actively seek coaching, embrace feedback and take ownership of their growth and development opportunities.
• Led and mentored 25 specialists, including 15 seasonal employees, supporting development, wellbeing and performance, resulting in 6 team members securing permanent roles.
• Conducted touch base development conversations with over 30 team members per quarter, driving self-awareness, behavioural growth and exceptional customer experiences while supporting key launches including Apple Vision Pro, iPhone 16 and Apple Intelligence.

• Led people operations across recruitment, onboarding, scheduling, employee relations and organisational planningwithin a high-volume retail environment.
• Project managed the launch of the North UK POP Community, creating a market-wide forum that strengthened collaboration, inclusion and knowledge sharing across stores and regional teams.
• Partnered with Market Leaders and regional stakeholders to deliver large-scale people initiatives, including benefits education, scheduling enhancements and employee engagement programmes.
• Managed complex leadership priorities across 13 leaders, ensuring the effective execution of investigations, people processes, meetings and operational planning.
• Supported talent development and inclusion through mentoring members of the Employee Representative Team (ERT), Diversity Network Associations (DNAs) and community leaders across the Midlands and NI.