BETHANY MERCER
Coventry
Summary
I studied a masters in 2020 in Digital Marketing Management, and have since gained hands on experience in my current job at Digital Whiskey, where I have been exposed to many clients and opportunities that have expanded my skillset and broadened my knowledge of digital marketing and camapign management extensively. I am currently working in London in a B2B agency as a campaign operations manager, an expert agency in media, digital and data-led marketing for the professional services sector, specialising in targeting niche markets and audiences across a multitude of digitial channels. My current job specifications are not limited to solely campaign operations management, and I currently work closely with a global investment bank on a daily basis.
Overview
8
8
years of professional experience
Work History
Campaign Operations Manager
Digital Whiskey
London, United Kingdom
01.2025 - Current
- Continued with campaign management responsibilities, but now delivering weekly and monthly status updates and deep-dives to a global investment bank and key stakeholders
- Analyzed data trends to identify potential bottlenecks in operations workflow, implementing strategies to mitigate risks accordingly.
- Managing client relationships closely and with care
- Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
Campaign Manager
Digital Whiskey
City of London, United Kingdom
11.2022 - 01.2025
- Company Overview: Expert agency in media, digital and data-led marketing for the professional services sector, specialising in targeting niche markets and audiences across a multitude of digital channels.
- Managing campaigns across multiple channels: Linkedin, Google Ads, Stackadapt, AccountInsight, and Dianomi
- Worked on brand, traffic, and lead generation campaigns with multiple clients in investment banking, law and consulting sectors
- Optimising campaigns to meet forecasted KPIs
- Closely monitoring demographics and making optimisations where necessary
- Creating decks for weekly campaign client status updates and decks for post campaign analysis
- Creating, and maintaining reporting dashboards for clients using google sheets, supermetrics and lookerstudio
- Managing organic marketing and quarterly report paid promotion on LinkedIn for global investment bank Houlihan Lokey
- Executing LinkedIn quarterly report promotion from start to launch, inclusive of copywriting, ad preview creation, pardot custom link creation and LinkedIn ad build and launch
- Reporting on performance of each sector by quarter using Looker Studio
- Working closely with their company's creative, digital marketing, and PR teams using Basecamp, Ziflow and Huddle, working closely with editorial and compliance teams
- Providing copy for organic posts, briefing their creative team on creative direction, and executing posts from start to LinkedIn posting
- Expert agency in media, digital and data-led marketing for the professional services sector, specialising in targeting niche markets and audiences across a multitude of digital channels.
Finance Assistant
Wasps Holdings Ltd
Coventry, United Kingdom
10.2021 - 09.2022
- Managing invoices, refunds and returns and created customer accounts.
- Reconciling all company customer and bank accounts, including credit cards.
- Meeting deadlines by managing workload independently.
- Monitoring accounts receivable statuses, keeping financial records up-to-date and providing information to the finance director monthly.
- Inputting sales, purchase and cash transactions.
- Producing accurate general ledger entries with Access and NetSuite.
- Preparing Excel spreadsheets to track banking transactions and financial performance.
- Understanding and applying VAT legislation when posting accounting entries.
Golf & Leisure Assistant
Best Western Plus Windmill Village Hotel Golf & Leisure Club
Coventry, United Kingdom
06.2020 - 10.2021
- Providing excellent service to guests by conducting tasks to exceptional standards
- Membership sales, creating new customer accounts and maintaining them
- Dealing with customer queries, phone calls emails and resolving any membership issues
Digital Marketing Manager
The Digi Clique
Coventry, United Kingdom
09.2020 - 09.2021
- Created my own digital marketing agency and website to take on my own clients and help them create engaging content whilst increasing website and social media engagement.
- Worked with my own clients to develop innovative graphics and video content for website and social platforms.
- Strengthened SEO to improve website ranking
- Managed key digital channels, including YouTube and TikTok content development, Google, Facebook and Instagram Ads.
Coffee Shop Assistant
Olive & Rye
Leeds, United Kingdom
02.2020 - 06.2020
Supervisor
Starbucks
Budbrooke, United Kingdom
06.2018 - 09.2018
Telemarketing Agent
Blueberry Marketing Solutions
Leeds, United Kingdom
01.2018 - 09.2018
- Handled high call volumes with accuracy and efficiency for optimum productivity.
- Logged call details and customer information in secure systems, improving data collection measures.
- Maintained accurate records to simplify information flow between customer service and account management teams.
Education
A Levels - English Literature and Geography
West Coventry Sixth Form
GCSEs - English Literature, English Language, Maths, Science, French, Spanish, Geography, Religious Studies, Textiles
Tile Hill Wood School & Language College
Master of Science (MSc) - Digital Marketing Management
Coventry University
09.2021
Level 7 Certificates - Strategic Management & Leadership, Professional Consulting
Chartered Management Institute
09.2021
BA (Hons) - English Literature
Leeds Beckett University/Birmingham City University
07.2019
Skills
- Digital Marketing
- Marketing Communications
- LinkedIn Campaign Manager
- Operations oversight
- Google Ads
- Programmatic Advertising
- Supermetrics
- Looker Studio
- Microsoft Excel
- Google Sheets
- Google Analytics
- Google Search Console
- Content Creation
- Email Marketing
- Sales Force/ Pardot
- Copywriting
Timeline
Campaign Operations Manager
Digital Whiskey
01.2025 - Current
Campaign Manager
Digital Whiskey
11.2022 - 01.2025
Finance Assistant
Wasps Holdings Ltd
10.2021 - 09.2022
Digital Marketing Manager
The Digi Clique
09.2020 - 09.2021
Golf & Leisure Assistant
Best Western Plus Windmill Village Hotel Golf & Leisure Club
06.2020 - 10.2021
Coffee Shop Assistant
Olive & Rye
02.2020 - 06.2020
Supervisor
Starbucks
06.2018 - 09.2018
Telemarketing Agent
Blueberry Marketing Solutions
01.2018 - 09.2018
Level 7 Certificates - Strategic Management & Leadership, Professional Consulting
Chartered Management Institute
A Levels - English Literature and Geography
West Coventry Sixth Form
GCSEs - English Literature, English Language, Maths, Science, French, Spanish, Geography, Religious Studies, Textiles
Tile Hill Wood School & Language College
Master of Science (MSc) - Digital Marketing Management
Coventry University
BA (Hons) - English Literature
Leeds Beckett University/Birmingham City University