Bethany Hamby
Summary
I'm an accomplished SEO professional with expertise in account management and SEO strategy. I'm skilled at developing teams and improving working processes. I have a proven track record in enhancing backlink profiles and am confident in driving upselling initiatives. Overall, I have great commercial awareness and am committed to leveraging my skills to achieve organisational growth and success.
Overview
5
5
years of post-secondary education
4
4
years of professional experience
Work history
Senior SEO Manager
ICS-digital
Leeds
2026.04 - Current
- Developed the SEO team by directly line managing 3 SEO Managers and assisting them with managing SEO Executives.
- Assisted with the creation of proposals and presentations for new business meetings.
- Led on upselling content and link building packages to existing clients.
- Managed and worked with the Editorial Quality Manager to continuously improve QA processes.
SEO Manager
ICS-digital
Leeds
2025.07 - 2026.04
- Successfully project managing multiple cross-service accounts which individually generated over £20K in monthly revenue. Success was driven by my proactive approach to removing progress blockers and optimising workflows.
- Developing training guides for SEO Executives and conducting both in-person and virtual training sessions to support the successful probation completion of two new team members.
- Utilising tools such as Ahrefs and Semrush to identify backlink opportunities, resolving a backlog of 60+ unfulfilled links and mitigating a potential business risk of £20K in lost orders.
Content Manager
ICS-digital
Leeds
2024.10 - 2025.07
- Effectively briefed writers and managed deadlines to ensure on-time delivery was achieved with available resources.
- Supported client retention by maintaining professional and timely communication with international clients.
- Ensured delivery of high-quality SEO content by editing articles to meet campaign requirements and align with E-E-A-T principles.
- Confidently leading internal and client-facing meetings as well as creating reports that highlighted the SEO impact of the team’s work.
Account Manager
Allott and Associates
Knaresborough, North Yorkshire
2024.02 - 2024.10
- Creating and optimising email marketing campaigns and managing mailing list data.
- Managing social media accounts on LinkedIn, X, Facebook, Instagram and TikTok. This role also included the creation and optimisation of ads on LinkedIn and Facebook as well as running Google Ads campaigns.
- Developing and implementing blog strategies to target relevant keywords and improve search rankings.
- Attending trade shows and leading on upselling to clients.
PR Executive
Allott and Associates
Knaresborough, North Yorkshire
2022.09 - 2024.02
- Interviewing subject matter experts to write press releases and feature articles for clients.
- Creating blog content that is optimised for search engines.
- Preparing reports for and attending client meetings.
- Managing 4 accounts independently and supporting the team on cross-service accounts as well.
Trainee Digital Marketing Specialist
Zelst Ltd
Harrogate, North Yorkshire
2022.07 - 2022.08
- In this role, I quickly widened my knowledge of SEO. My training included optimising SEO titles, meta descriptions, and website content.
- I also expanded my overall knowledge of marketing by completing multiple courses that explained the fundamentals of marketing.
Marketing internship
Minikins
Roecliffe, North Yorkshire
2022.06 - 2022.07
- I initially shadowed the company’s head of marketing and created content for their social media pages and website. In this role I developed my keyword research skills and copywriting skills.
Education
BA - History
University College London
London 2019.09 - 2022.06
A Levels - Mathematics (A), History (A), Economics (A), EPQ (B)
Ripon Grammar School
Ripon 2017.09 - 2019.08
Skills
Account Management
SEO strategy
Team development
Content management strategies
Outreach and partnership building
Backlink profile analysis
Upselling
Accomplishments
- I was awarded the Accountability Award at ICS-digital after working at the company for 4 months, I was recognised for taking on additional responsibilities and independently resolving blockers on accounts.
- Since then I received the Accountability Award again for updating our content review process to avoid non-compliant language passing our internal quality checks.
- I recently received the Integrity Award at ICS-digital for providing great support to the team I managed. I set clear KPI expectations and helped resolve issues my team had when completing work for clients.
Timeline
Senior SEO Manager
ICS-digital
2026.04 - Current
SEO Manager
ICS-digital
2025.07 - 2026.04
Content Manager
ICS-digital
2024.10 - 2025.07
Account Manager
Allott and Associates
2024.02 - 2024.10
PR Executive
Allott and Associates
2022.09 - 2024.02
Trainee Digital Marketing Specialist
Zelst Ltd
2022.07 - 2022.08
Marketing internship
Minikins
2022.06 - 2022.07
BA - History
University College London
2019.09 - 2022.06
A Levels - Mathematics (A), History (A), Economics (A), EPQ (B)
Ripon Grammar School
2017.09 - 2019.08