Summary
Overview
Work history
Education
Skills
Certification
Timeline
Generic

Beth Williams

Battersea,London

Summary

Experienced Personal Trainer and Account Manager with over 10 years’ experience working across corporate and high-end fitness environments, recognised for building strong client relationships and delivering high-quality, results-driven outcomes. I combine a strategic, client-focused approach with a proactive mindset, ensuring consistent performance and long-term client success across both wellbeing and commercial settings.

Overview

18
18
years of professional experience
1
1
Certification

Work history

Elite Personal Trainer

Cre8 Fitness
London
2019.09 - Current

- Delivered 100+ hours of private high net worth training in the first 6 weeks while supporting team operations and maintaining high service standards.

- Designed and responsible for implementing gym programmes for different individual clients, with 95% of clients sustaining those habits.

- Grew client base through targeted marketing, outreach, and key partnerships, driving revenue and retention.

- Built a loyal client base through exceptional service and ongoing support, consistently receiving positive feedback.

-Managed daily operations and multiple work-streams efficiently, ensuring smooth business performance.

- Encouraged post-workout recovery strategies aiding muscle replenishment and enhanced recovery and improved overall wellness.

Senior Personal Trainer

The Body Lab
London
2024.01 - 2025.11

- Delivered bespoke 1:1 and corporate personal training within The Body Lab, an exclusive, high net worth private facility in Kensington catering to ultra-high-net-worth clientele. Recognised for delivering a highly personalised and discreet service, tailoring programmes to individual performance, lifestyle, and wellbeing goals.

- Played a key role in enhancing the client experience within a multidisciplinary environment, integrating advanced recovery and wellness services including red light therapy, cryotherapy, hyperbaric oxygen therapy, and floatation therapy to optimise results and client retention.

- Was trained in-house, and led The Body Lab's 1:1 reformer pilates method with a strong emphasis on movement quality, control, and long-term physical development, supporting clients in achieving sustainable, high-level outcomes.

- Contributed to the continued growth and reputation of the business through exceptional service delivery, strong client relationships, and the ability to manage a high-value client base.

- Balanced high-volume session delivery alongside operational responsibilities, supporting the seamless day-to-day running of a premium, service-led facility.

Founding Partner, Senior Client Account Manager

Fitby.works, Fitby.agency
London
2018.12 - 2019.12

- Managed high-volume client engagement (20-40+ calls daily), contributing to a 20% increase in annual sales. Drove business growth through strategic networking, generating 30+ new partnerships and revenue opportunities.

- Led recruitment, onboarding, and team development, successfully hiring 15 personal trainers within a 3-month period while supporting ongoing performance and retention.

- Built and maintained strong internal and external relationships to support client retention and long-term growth.

- Identified process inefficiencies and implemented improved systems for scheduling, client management, and operational workflows.

- Used market insights and customer trends to support sales strategy, strengthen client relationships, and drive sustainable revenue growth.

Fitness Lead

Fitby.works, Fitby.agency
London
2018.07 - 2019.12

- Co-founded and built a client-focused fitness business, developing the service offering, client experience, and overall brand direction from the ground up.

- Led the design and delivery of tailored 1:1 and small group training programmes aligned to individual performance, health, and lifestyle goals.

- Delivered high-level coaching across strength, conditioning, and movement, alongside guidance on nutrition, recovery, and overall wellbeing.

- Established structured training systems and scalable service frameworks to ensure consistency, quality, and sustainable client results, contributing to the growth and positioning of the business within a competitive market.

Client and Account Manager

MotivatePT
London
2018.06 - 2019.08

- Managed a portfolio of 100+ client accounts, taking full ownership of client relationships, retention, and revenue growth, generating £40k+ in monthly revenue through proactive account management, identifying upsell opportunities, and re-engaging dormant clients.

- Built and maintained strong client relationships, delivering tailored solutions aligned to business needs and budgets, consistently improving client satisfaction and long-term retention.

- Enhanced operational efficiency and service delivery by streamlining processes and implementing higher customer service standards across accounts.

- Collaborated with internal teams, including product development, to introduce new service offerings based on client feedback, supporting continued growth and market competitiveness.

Mobile Personal Trainer

MotivatePT
London
2018.02 - 2018.06

- Drove business growth by generating 80% of new clients through strategic networking and promotional activity, achieving an 85% conversion rate.

- Built strong client relationships to support retention and long-term results.

- Supported team growth through recruitment and onboarding of 5 long-term hires, while improving systems for client management, scheduling, and overall efficiency.

- Delivered tailored training solutions based on individual client needs, using market insights and client feedback to enhance service offering and performance.

- Guided clients on proper nutrition and exercise habits.

High Net Worth Personal Trainer

Grace Belgravia
London
2017.07 - 2018.02

- Delivered 1:1 and group personal training within a high-end wellness environment, designing tailored programmes to support individual performance, health, and lifestyle goals.

- Conducted client assessments and developed structured training plans focused on strength, conditioning, injury prevention, and long-term progression.

- Provided holistic coaching across fitness, nutrition, stress management, and overall wellbeing, supporting clients both in-session and independently. Built a strong client base through results-driven programming and word-of-mouth referrals.

- Contributed to business growth through the implementation of marketing strategies, achieving a 12% increase in client base. Also developed and introduced a new team onboarding programme, reducing training time from 4 weeks to 2.

- Improved operational efficiency through enhanced scheduling processes across multiple client calendars, while maintaining high standards of service and client experience.

Personal Trainer

The Gym Group
Guildford
2015.02 - 2017.07

- Delivered 1:1 and small group training, designing tailored programmes based on individual goals, performance, and injury prevention.

- Conducted client assessments and provided ongoing coaching across strength, conditioning, and overall wellbeing.

- Built a strong client base through results-driven programming and referrals, contributing to a 12% increase in clientele through targeted marketing and service quality.

- Improved operational efficiency by introducing a new onboarding programme, reducing training time from 4 weeks to 2, and streamlining scheduling across multiple client plans.

Personal Trainer and Account Manager

Aqua Roma Health Club
Surrey
2014.07 - 2015.05

- Delivered 1:1 and group training sessions, designing tailored programmes aligned to individual performance, health, and lifestyle goals.

- Conducted client assessments and provided guidance across fitness, nutrition, stress management, and overall wellbeing.

- Developed initiatives to promote healthier lifestyle habits, building strong client relationships through consistent, high-quality service.

- Manned the general up-keep of the facilities, ensuring high quality customer service procedures.

International Waterfront Specialist

USA Summer Camps
Minnesota, USA
2014.05 - 2014.07

- Managed the safe day-to-day operation of waterfront activities, ensuring full safeguarding and health & safety for children and staff within a busy summer camp environment.

- Planned and led engaging group activities, creating a positive, inclusive atmosphere while supporting children’s confidence, independence, and overall experience.

- Collaborated with an international team to deliver high standards of service and smooth daily operations, adapting quickly in a fast-paced and dynamic setting.

- This experience strengthened my communication, adaptability, and leadership skills, contributing to my ability to work effectively with a wide range of people and environments.

Senior Recreation Assistant and Shift Leader

Freedom Leisure, Guildford Spectrum
Guildford
2013.05 - 2014.05

- Oversaw the safe and efficient day-to-day operation of a large, high-volume leisure facility, supervising pool and dry-side activities including multiple swimming pools, squash courts, and athletics areas.

- Led shifts and supported team performance, ensuring full compliance with RLSS and health and safety regulations while delivering staff guidance and safety training.

- Responded to emergency situations calmly and effectively, providing first aid where required and maintaining a safe environment for all patrons.

- Delivered high standards of customer service, resolving issues promptly and contributing to a well-managed, clean, and professional facility.

Recreation Assistant

Freedom Leisure, Guildford Spectrum
Guildford
2011.07 - 2014.05

- Maintained the safe day-to-day operation of a large, high-volume leisure facility, overseeing pool and dry-side activities including multiple swimming pools, squash courts, and athletics areas.

- Monitored swimmer safety and responded to incidents calmly and effectively, delivering first aid where required and ensuring full compliance with RLSS and health and safety regulations.

- Provided excellent customer service, supporting patrons of all ages while maintaining a clean, safe, and well-managed environment.

- Contributed to overall facility operations, including equipment setup, staff coordination, and continuous improvement of safety standards.

Swimming Teacher

Freedom Leisure, Guildford Spectrum, Woking Leisure Centre
Guildford, Woking
2011.07 - 2014.05

- Delivered structured swimming lessons in line with the Swim England Learn to Swim Programme, supporting pupils in developing confidence, technique, and progression across all levels.

- Built strong relationships with pupils parents, creating a supportive and engaging learning environment while maintaining high standards of customer service.

- Maintained strict adherence to safeguarding, health and safety, and Swim England regulations, ensuring a safe and compliant coaching environment at all times.

Competitive Swim Coach

Godalming Swimming Club
Godalming
2008.09 - 2014.05

- Delivered 1:1 and group coaching sessions, designing structured training programmes to support performance, technique, and competitive progression.

- Provided tailored guidance to swimmers across all levels, focusing on skill development, conditioning, and race preparation.

- Built strong relationships with swimmers and parents, promoting discipline, consistency, and long-term development within a supportive coaching environment, keeping everything in line with all codes of conduct.

Education

A-Levels - Physical Education, English Language, Maths

Godalming College
Godalming, Surrey
2013

GCSE -

Kings College
Guildford
2011

Skills

- Personal Training & Programme Design (10 years’ experience)

- Client Relationship Management & Retention

- Key Account Management & Stakeholder Engagement

- Business Development, Sales & Lead Conversion

- Strategic Networking & Partnership Development

- Revenue Growth, Forecasting & Commercial Awareness

- High-End Client Service (HNW/UHNW experience)

- Operations, Systems & Process Optimisation

- Team Leadership, Recruitment & Onboarding

- Communication, Influencing & Interpersonal Skills

- Health, Fitness & Wellbeing Coaching (Training, Nutrition, Lifestyle)

Certification

  • ASA Level 1 Swimming Coach
  • REPS Personal Trainer Level 2 and 3

Timeline

Senior Personal Trainer

The Body Lab
2024.01 - 2025.11

Elite Personal Trainer

Cre8 Fitness
2019.09 - Current

Founding Partner, Senior Client Account Manager

Fitby.works, Fitby.agency
2018.12 - 2019.12

Fitness Lead

Fitby.works, Fitby.agency
2018.07 - 2019.12

Client and Account Manager

MotivatePT
2018.06 - 2019.08

Mobile Personal Trainer

MotivatePT
2018.02 - 2018.06

High Net Worth Personal Trainer

Grace Belgravia
2017.07 - 2018.02

Personal Trainer

The Gym Group
2015.02 - 2017.07

Personal Trainer and Account Manager

Aqua Roma Health Club
2014.07 - 2015.05

International Waterfront Specialist

USA Summer Camps
2014.05 - 2014.07

Senior Recreation Assistant and Shift Leader

Freedom Leisure, Guildford Spectrum
2013.05 - 2014.05

Recreation Assistant

Freedom Leisure, Guildford Spectrum
2011.07 - 2014.05

Swimming Teacher

Freedom Leisure, Guildford Spectrum, Woking Leisure Centre
2011.07 - 2014.05

Competitive Swim Coach

Godalming Swimming Club
2008.09 - 2014.05

A-Levels - Physical Education, English Language, Maths

Godalming College

GCSE -

Kings College
Beth Williams