Besmir Muka

I helped build the marketing department from the ground up, and developed a solid Marketing Strategy that achieved unprecedented +35% growth in revenue within the first year, which also has been the pandemic year.

The Marketing Department has been pivotal by shifting the efforts instantly and adapt, by allowing growth in a period of uncertainty. The growth continued for the second year, and in 2021 the company experienced 43% growth.

I currently manage a remote team of five people and have worked with several agencies—both technical and creative—on different campaigns and digital transformation projects, such as streamlining and automating all the processes from closing the opportunity to final sign-off after delivery. A process that can take up to nine months.

I have streamlined and automated the lead capture process by streamlining data from different sources, assigning it to the appropriate campaign, then passing it along to a sales representative.

I have played a leading role in the company's digital transformation efforts, which helped us improve our processes and provide a better customer experience by collaborating with most other departments.

Played a key role in the growth of a startup to become a major player on Amazon for electronic products in the US and EU markets, generating over $6 million yearly revenue within the first three years.

I was involved in restructuring and training digital departments for agencies and creating sustainable growth strategies for many of their clients.

Helped Dental clinics and Labs creating and structuring the marketing department and guide the strategy for sustainable growth within 10 months.

I have also led creative campaigns and go-to-market strategies for a variety of clients in the real estate, HORECA, healthcare, banking, and retail by achieving remarkable results.

Also provided strategies for integrating organic and paid media through strategic partnerships and referral campaigns for different retail companies.

During my experience, I helped training and mentoring 25+ copywriters between Italian and Albanian teams.

I have led creative campaigns for different companies, from Real Estate, HORECA, pharmaceuticals and co.

I gained a lot of experience in managing other people and helping them to improve their professional skills. During my time in the agency I have arrived at managing teams of up to 12 people.

My role included organising hold meetings with various institutional stakeholders. Also, researching, conceptualising and writing EU grant project proposals; campaigning on social media; using digital and social media diplomacy to promote my organisation's brand and training staff to communicate more effectively with the public.

Worked cross-functionally with the Public Relations Department to compile and copyedit draft press releases, social media content, and website content.

Managed all the scheduling for the events managed by the Embassy, including overseeing the development of promotional materials, print design, booking venues, coordinating with local partners, and arranging local media coverage.

I have worked in the hospitality industry for many years. I have started as a Chef de Rang, then Sommelier, then Bar Manager and lately as Event Manager. During this period of time,

I have gained a lot of knowledge and experience and incredible soft and communication skills that have shaped my career in the years to come.