Summary
Overview
Work History
Education
Skills
Selected Achievements
Timeline
Generic

Berrak Yalinkilinc Arslan

Senior CRM Manager
London

Summary

Strategic and customer-focused CRM Manager with 5+ years of experience driving growth through lifecycle communication, segmentation, and data-led retention strategies. Proven track record in launching and optimizing referral, loyalty, and engagement campaigns across multiple brands and markets. Adept at collaborating with cross-functional teams and implementing scalable CRM infrastructure. Passionate about building customer journeys that are personal, meaningful, and high-performing.

Overview

17
17
years of professional experience
5
5
years of post-secondary education
2
2
Languages

Work History

Senior CRM Manager

Ventures Lab
07.2021 - Current
  • Owned end-to-end development and execution of lifecycle communication strategies, including onboarding, retention, and referral programs across 20 brands in multiple international markets.
  • Established a CRM team of 10, introduced onboarding and training processes, and significantly increased team productivity and campaign output.
  • Developed and launched CRM strategies focused on increasing customer referrals and reactivation, contributing to a notable rise in customer engagement and LTV.
  • Implemented a CRM automation tool to centralize communications and improve delivery across email, push, and in-app channels.
  • Partnered with product, analytics, UX, and marketing teams to align campaign messaging with business objectives and customer needs.
  • Delivered A/B testing strategies across customer journeys, improving email open rates, CTR, and conversion metrics.
  • Led the localization of campaigns across key markets, maintaining compliance with regional licensing and marketing regulations (MGA, IOM, Curaçao).
  • Managed CRM budgets and reporting, delivering monthly performance insights and recommendations for optimization.

SEO and Content Strategy Manager

Reevate (formerly kazan.io)
01.2020 - 07.2021
  • Managed a team of 30 freelance writers and SEO specialists, overseeing global content strategy to drive traffic and user engagement.
  • Collaborated with product and marketing teams to optimize user journeys through clear and targeted messaging.

Translator & Interpreter

Presidency of Turkey
06.2008 - 11.2019
  • Delivered high-level interpretation and translation for government officials and foreign diplomats.
  • Participated in international conferences and bilateral meetings, ensuring accuracy and clarity in communication.

Education

Master of Arts - Political Sciences

Hacettepe University
Ankara
01.2007 - 01.2008

Bachelor of Arts - English Translation and Interpretation

Hacettepe University
Ankara
01.2003 - 01.2007

Skills

  • CRM & Lifecycle Strategy

  • Segmentation & Personalisation

  • Multi-Channel Campaigns

  • A/B Testing & Optimisation

  • Analytics & Reporting

  • Tools

  • Cross-functional Collaboration

Selected Achievements

  • Referral Strategy: Launched and optimised referral communications across several brands, significantly increasing user referrals and engagement.
  • CRM Infrastructure: Led the implementation of an automation platform that streamlined communications and improved CRM output across the business.
  • Loyalty Program Impact: Designed and executed a loyalty program that nearly doubled retention rate within 12 months.
  • Team Leadership: Built and led a CRM team from scratch, boosting productivity, campaign consistency, and retention KPIs.

Timeline

Senior CRM Manager

Ventures Lab
07.2021 - Current

SEO and Content Strategy Manager

Reevate (formerly kazan.io)
01.2020 - 07.2021

Translator & Interpreter

Presidency of Turkey
06.2008 - 11.2019

Master of Arts - Political Sciences

Hacettepe University
01.2007 - 01.2008

Bachelor of Arts - English Translation and Interpretation

Hacettepe University
01.2003 - 01.2007

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Berrak Yalinkilinc ArslanSenior CRM Manager