Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
References
Michelle O’ Shanassy

Michelle O’ Shanassy

Sydney

Summary

Experienced Senior Channel Leader with a proven track record of driving revenue growth and expanding market presence across the APAC region. Expertise in developing and executing comprehensive channel strategies, optimizing partner performance, and fostering strong, long-term relationships with key stakeholders. Skilled in aligning partner ecosystems with business objectives, leading cross-functional teams, and implementing go-to-market initiatives to maximize sales impact. Adept at analyzing market trends, forecasting revenue, and delivering targeted solutions to meet organizational goals. Strong communicator with a focus on collaboration, negotiation, and achieving mutually beneficial outcomes. Committed to continuous improvement and delivering results that contribute to company success.

Overview

12
12
years of professional experience
1
1
Certificate

Work History

SENIOR CHANNEL LEADER - APAC

Smartsheet
01.2020 - Current

As a Senior Channel Leader - APAC, I would oversee channel partnerships and strategies across the Asia-Pacific region, driving revenue growth through effective collaboration with partners, and ensuring alignment with regional and global business goals. This role often involves managing partner relationships, optimizing channel performance, and implementing go-to-market strategies tailored to the APAC market.

  • Increased regional revenue by developing and executing channel strategies tailored to the APAC market.
  • Strengthened partner relationships, resulting in improved collaboration, and higher sales performance.
  • Boosted channel efficiency through targeted optimization, delivering measurable growth in partner-driven revenue.
  • Aligned regional channel operations with global objectives, achieving seamless strategy execution, and consistent results.

NATIONAL BUSINESS MANAGER

Intuit Australia
Sydney
01.2013 - 01.2020

As a National Business Manager, I would oversee business operations and sales strategies on a national scale, driving revenue growth, and ensuring market penetration. This role focuses on managing key accounts, leading cross-functional teams, and aligning business objectives with overall company goals.

  • Increased national revenue through effective sales strategies and market expansion initiatives.
  • Strengthened key client relationships, driving repeat business, and long-term partnerships.
  • Improved operational efficiency, resulting in reduced costs, and higher profitability.
  • Led cross-functional teams to achieve sales targets and exceed performance benchmarks.

APAC & JAPAN PARTNER AND ECOSYSTEM MANAGER

ClickUp
Sydney
01.2013 - 01.2020

As an APAC and Japan Partner and Ecosystem Manager, I oversee partner relationships and ecosystem strategies, driving collaboration and revenue growth across the region. This role emphasizes enhancing partner networks, optimizing joint initiatives, and ensuring alignment with regional business objectives.

  • Increased regional revenue by strengthening partner ecosystems across APAC and Japan.
  • Drove collaborative initiatives, resulting in higher partner engagement and joint business growth.
  • Expanded partner networks, unlocking new market opportunities and accelerating regional growth.
  • Aligned partner strategies with regional goals, achieving consistent, and measurable outcomes.

CHANNEL MANAGER

Jabra
Sydney
01.2015 - 01.2018

As a Channel Manager, I develop and manage relationships with channel partners to drive sales and revenue growth. This role focuses on optimizing partner performance, implementing channel strategies, and aligning partner activities with business objectives.

  • Increased channel sales by implementing targeted strategies, and driving partner engagement.
  • Strengthened partner relationships, resulting in higher revenue, and improved collaboration.
  • Achieved sales targets by optimizing partner performance and aligning efforts with business goals.
  • Expanded market presence through strategic channel development and new partner onboarding.

SERVICES PARTNER BUSINESS MANAGER

Hewlett Packard
Sydney
01.2015 - 01.2018

As a Services Partner Business Manager, I manage relationships with service partners to drive business growth through joint service offerings. This role focuses on aligning partner services with company objectives, optimizing partner performance, and expanding market reach.

  • Drove business growth by building strong service partner relationships, and expanding joint service offerings.
  • Optimized partner performance, resulting in increased revenue, and operational efficiency.
  • Aligned partner services with company objectives, ensuring seamless collaboration and growth.
  • Expanded market reach by identifying and leveraging new partner opportunities.

Education

Certificate IV - Business Management, Advanced Presentation Skills (Including Digital Sales Management), Project Management

TAFE

Advanced Certificate -

IBM Training in Conjunction with Macquarie Business School (MGSM)

Skills

  • Channel strategy development
  • Partner Relationship Management
  • Sales Enablement
  • Revenue Growth Optimization
  • Cross-functional team leadership
  • Market Expansion Strategy
  • Channel Performance Analysis
  • Partner ecosystem development
  • Negotiation and deal closure
  • Go-to-Market Strategy Execution
  • Account Management
  • Conflict resolution
  • Forecasting and budgeting
  • Regional Market Knowledge (APAC-specific)

Certification

  • Professional Sales Diploma
  • Fundamentals & Financials
  • Customer Decision Cycle Selling (CDC)
  • Break Away Selling
  • Coaching & Mentoring - Australian Institute of Management (AIM)
  • Train the Trainer - Australian Institute of Management (AIM)
  • Channel Excellence Training
  • Leadership, Strategy, and Marketing - The Centre
  • Situational Leadership - Awarded for Leadership Studies

Accomplishments

  • Sales Achiever Awards & Top Performer (2014-2018)
  • Operational Excellence Award & A4A Awesome Assessor
  • HP (2010-2013) - Achieved 105% of a $2M target.
  • Ingram Micro (2009-2010) - Successfully implemented a maintenance program.
  • Jabra (2009) - Exceeded 138% of quota against a $2M target.
  • DPSA (2008-2009) - Recruited two new partners, resulting in $500,000 in incremental revenue.
  • Plantronics (2007-2008) - Overachieved sales target by 220%.

References

References available upon request.
Michelle O’ Shanassy