Bernadette Wilson

A client-facing role as part of the senior leadership team within ResourceiT, a tech focused channel marketing agency. Customers include the full IT Channel, from Distributors to Microsoft, Logitech to ISV's, MSPs and partners

• Plan, develop and execute marketing strategies for my key accounts and new customers
• Focus on recruitment and onboarding strategy of new customers (21 new customers onboarded in FY23, £780k revenue, company avg. deal size £11k)
• Achieve and exceed sales and profitability targets with strong budget management and stakeholder relationship building
• Write strategic and in-depth proposals including tactics such as: demand generation, content creation, digital marketing, ABM and training
• Management of Business Development Manager. Effectively nurture team members' growth through customised training, ongoing guidance, and support, ensuring their professional success.

A senior campaign manager focused role, managing the largest ResourceiT customers, end-to-end campaign strategy, planning, execution and reporting

• Managing the revenue growth goals, financial forecast and budget spend
• Expanding and growing relationships to ensure recurring revenue
• Working closely with senior stakeholders at Distributors, Vendors and Partners
• New customer onboarding including strategic proposal creation and sales pitches
• Customers based globally including UK,EMEA, India and USA

Proactively manage the planning and implementation of strategic and tactical marketing programs that fall in line with vendor and TD SYNNEX business objectives for Dell Technologies, Lenovo and APC

• Managing revenue and budgets upwards of £350k per quarter across different quarterly timelines while ensuring all activity is managed and executed accordingly
• Planning and implementing promotions, product launches and sales incentives to support sales targets
• Top 6 at Dell EMEA “Let's get digital” awards March 2019

Vendors managed in this role included: Oracle, Red Hat, Micro Focus and Quest, with a heavy focused on relationship building to secure quarterly MDF.

Marketing plans for these vendors included:

• SMB initiatives focused on channel incentives, digital marketing, and events to support transactional business growth and brand awareness
• Strategic enterprise campaigns with emphasised ABM, lead generation, and sales enablement programs

Drive marketing activity to, for and through the channel for all Cisco products, services, and Meraki to accelerate growth, reduce cost, increase profitability and increase customer satisfaction for the vendor, reseller and end users.

• Managing vendor relationships to gain access to not only the MDF available but incremental revenue streams
• Working with reseller partners to execute strategic marketing and enablement plans to generate pipeline and closed business

• Veeam, IGEL and Atlantis in the Enterprise Software team of the Advanced Solutions division
• Creation and execution of marketing plans, contributing to vendor QBR's alongside financial management and forecasting
• Drove sales growth quarter on quarter which produced a 40:1 ROI for Veeam, hit vendor business objectives and increased the transacting partner base to an all-time high

• Citrix, VMware, and Cisco marketing executive
• Working closely with the Vendor Marketing Managers to execute marketing campaigns including event planning in and outside of the UK, to partner marketing and end user demand generation

• Working directly within the sales structure alongside sales account managers
• Responsible for undertaking full ownership for all sales administrative tasks
• This role required attention to detail, working to deadlines and having a passion for customer satisfaction under pressure and a professional telephone manner

• Adaptable Assistant for Kingston University's Student Union Marketing Team, responsible for building the union's profile and driving sales