Bernadette Wilkinson
Alford,Lincolnshire
Summary
Results-driven Pharmaceutical Account Manager with a talent for building strong stakeholder relationships and driving sales growth. Excelled in product launches, surpassing sales targets and expanding market reach. Known for persuasive communication and strategic planning, consistently fostering long-term partnerships with healthcare professionals.
I have spent the last 20 months in the NHS which I rejoined in January 2022 due to personal family commitments.
During this time I have gained valuable insights which I can utilise when coming back to the Pharmaceutical Industry. The skills I built up during my previous 19 years in the Pharmaceutical Industry have been and continue to be completely transferable.
Overview
21
21
years of professional experience
Work History
Dispensary Manager
Marsh Medical Practice
Louth, Lincolnshire
01.2023 - 10.2024
- Dispensary management of 14 dispensers across a busy 2 site dispensing Gp practice
- Duties include Rotas, Stock, Formulary development and management, Budgets and HR duties such as recruitment, training, appraisals, performance reviews
- Work as part of the Senior Management Team to ensure the Practice achieves and adheres to all expected outcomes, DSQS, QOF, NICE guidance and audits
- Negotiate with external partners, such as wholesalers and pharmaceutical representatives to secure competitive pricing ensuring the dispensary remains profitable.
- Fostered a supportive work environment for improved staff morale and productivity.
- Managed high-volume prescription orders accurately and efficiently, under pressure.
- Oversaw business staffing and training, building successful, customer-focused team.
- Successful completion of a Leadership and Management course.
Hospital Account Executive
Daiichi Sanko UK Ltd
, East Midlands Area
10.2016 - 11.2022
- Successful re-launch of 4th to market product in class and gained first line positioning on local joint formulary
- Cash sales growth from £700 per month to £1M+ per month over 4 years
- Territory consistently in Company Top 5 for cash & M/S growth
- Launch of new first in class lipid product & successful inclusion of Green status on Lincolnshire joint formulary during Covid
- 2nd largest CCG cash sales nationally for new product launch
- Successfully helped launch dispensing doctor pilot scheme-Territory was number 1 for dispensing sales nationally
- Managed complex sales cycles for maximised business growth.
- Maintained detailed knowledge of industry trends, positioned products effectively in the market.
- KAM Team of the year 2019/20.
- CRM Regional champion
Territory Manager
Mead Johnson Nutrition Ltd
, East Midlands, West Midlands, East Anglia
10.2013 - 10.2016
- Increased territory ranking from 15th on joining in 2013 to 1st in North Europe 2016
- 130 % YTD SvT Oct 2016
- MAT Growth of 14.2% in a mature product
- Successful launch of a new to market probiotic formula
- Inclusion of product on 3 sets of guidelines.
Hospital Specialist/KAM
Abbott Healthcare (formerly Solvay Healthcare Ltd)
, East/West Midlands, Yorkshire, East Anglia
09.2008 - 02.2013
- Territory responsible for £2.5 million sales
- 100% SvT & 10% MAT growth (on a mature product, 20+ years)
- 'Carpe Diem' 1:1 Coaching programme- Platinum award winner
- Piloted company eCLM project- increasing customer facing time
- Pilot lead for Product Knowledge Training in Hospital Specialist team
- Positive inclusion of Creon in Nottingham Cystic Fibrosis Guidelines
- Achieved network wide patient guidelines for pancreatic enzymes
- Achieved Patient Group Directive for Creon in Addenbrookes Hospital
- Obtained 3 prescribing statements-ensuring optimal dosing in all pts
- Supported new product training for whole sales force
- Participation in 2 Global Market Research Projects
- Completed 'Train the Trainer' Course
- Acceptance & completion of Key Replacement Programme for future Trainers, Managers & Marketers'.
Principal Dispensing Account Executive
Solvay Healthcare Ltd
01.2005 - 09.2008
- Ranked No1 in company for SvT Mar 2008 with 64% MAT growth
- Ranked No2 in company for SvT June 2008 with 62% MAT growth
- 104% YTD SvT August 2008
- TOPPS Performer Status 2007, 2006,2005 (Top 20% company performers)
- Dispex National Dispensing Rep of the year-placed 3rd
- Regular ITC presenter on Dispensing
- Regular Coach & Mentor to Representatives
- Brand Team member
- Founder of East Lincolnshire Dispensers Group
- Regional ETMS Co-Ordinator.
GP/Hospital Representative
Solvay Healthcare Ltd
07.2003 - 01.2005
- Ranked No1 in Company at Year End for SVT 2005
- Won Solvay award for individual contribution, influence & outstanding performance 2004
- Regional Dispensing Co-Ordinator.
Education
Pharmaceutical Experience
Queen Elizabeth’s Grammar School Alford
AlfordSkills
- Strong interpersonal communication
- Decision-Making strengths
- Proactive leadership style
- Product knowledge
- Market and competitor analysis
- Training and Development
- Sales promotion techniques
- Account management
- Strategic planning
- Relationship building
- Stakeholder engagement
- Partnership development
- Budget management
- CRM system proficiency
- Sales KPI management
- Sales reporting
Custom
My previous experience was as a pharmaceutical sales professional with an in-depth knowledge of multiple therapeutic areas. My range of experience is multi-disciplinary and includes key account manager/secondary care hospital specialist, dispensing account executive, primary care representative and retail pharmacy. I am a high performing, sales driven individual with an extensive and successful track record. I specialise in key account management, key opinion leader development, formulary processes and joint working partnerships. My interpersonal skills are exceptional: I am highly motivated and have excellent team working abilities.
Timeline
Dispensary Manager
Marsh Medical Practice
01.2023 - 10.2024
Hospital Account Executive
Daiichi Sanko UK Ltd
10.2016 - 11.2022
Territory Manager
Mead Johnson Nutrition Ltd
10.2013 - 10.2016
Hospital Specialist/KAM
Abbott Healthcare (formerly Solvay Healthcare Ltd)
09.2008 - 02.2013
Principal Dispensing Account Executive
Solvay Healthcare Ltd
01.2005 - 09.2008
GP/Hospital Representative
Solvay Healthcare Ltd
07.2003 - 01.2005
Pharmaceutical Experience
Queen Elizabeth’s Grammar School Alford
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