BERFIN KORHAN
Istanbul,Turkey
Summary
Senior Consultant at Mastercard Data & Services, focused on customer growth, client value optimization, and data-driven commercial strategies. Proven track record in designing lifecycle and segmentation strategies that drive engagement, retention, and revenue particularly across affluent and high-value customer segments. Experienced in developing tailored value propositions, KPI-driven performance tracking, and personalized client engagement approaches. Strong C-level presence, effectively translating insights into actionable strategies and driving impact with senior stakeholders
Overview
4
4
years of professional experience
Work History
Senior Consultant
Mastercard Data & Services
Istanbul
06.2022 - Current
• Led 10+ customer growth and strategy projects across top-tier financial institutions, driving lifecycle optimization, client engagement, and customer value
• Designed segmentation frameworks to identify high-value and affluent customer segments, enabling more targeted and personalized engagement
• Developed tailored value propositions for affluent customers to increase lifetime value, loyalty, and share-of-wallet
• Monitored KPIs to assess campaign effectiveness, activation, and retention performance, driving continuous optimization
• Built data-driven client engagement approaches to increase interaction frequency, loyalty, and share-of-wallet
• Delivered C-level presentations, translating analytics into clear, actionable commercial strategies
• Managed client relationships and stakeholder engagement across multiple projects, ensuring alignment and delivery
• Conducted benchmarking and market assessments to identify growth opportunities and best practices
• Mentored junior team members while contributing to project execution and delivery
• Delivered cross-functional projects across Turkey and Azerbaijan
Education
BSc - Industrial Engineering
İhsan Doğramacı Bilkent University
Ankara, Turkey01-2021
High school or equivalent - Mathematics & Science
İzmir Atatürk High School
Izmir, Turkey01-2016
Skills
- Strategy & Business Analysis
- Data-Driven Decision Making
- Client & Stakeholder Management
- C-Level Communication
- Market Assessment & Benchmarking
- Advanced Excel & PowerPoint
- SQL (Basic / Foundational)
Languages
Turkish
First Language
English
Proficient
C2
Timeline
Senior Consultant
Mastercard Data & Services
06.2022 - Current
BSc - Industrial Engineering
İhsan Doğramacı Bilkent University
High school or equivalent - Mathematics & Science
İzmir Atatürk High School