Summary
Overview
Work history
Education
Skills
Personal Information
Custom
Affiliations
Timeline
Generic

Benn Foster

Hessay,Yorkshire

Summary

I am seeking an Area Sales Manager position where I can apply my extensive industry experience, strong relationship-building abilities, and proven sales track record. I’m motivated by the opportunity to work with a forward-thinking product range and contribute to regional business growth through close collaboration with customers and partners.


A results-oriented and driven sales professional with over 16 years of experience in the electrical sector, with a strong focus on account management, customer service, and business development. Skilled in managing key relationships, supporting trade professionals, and driving sales across various product categories. Energetic, adaptable, and committed to delivering long-term value through strategic sales initiatives and excellent service.

Overview

26
26
years of professional experience
6
6
years of post-secondary education

Work history

Business Development Manager

Park Electrical Distributors
Northallerton
01.2023 - 06.2025

Leading sales growth across the branch and wider region

  • Building strong customer relationships and developing new accounts
  • Supporting contractor engagement and onsite promotions
  • Managing key accounts with a strategic focus on push/pull opportunities
  • Resolving complex customer queries with a hands-on approach

Internal Sales

Rexel UK
Harrogate & York
01.2019 - 01.2023
  • Supported external sales managers and branch leadership
  • Managed day-to-day sales activity, quotations, and customer service
  • Promoted local campaigns and built strong distributor relationships
  • Conducted regular follow-ups and sales out calls to contractors
  • Managed health & safety, cash banking, stock takes and audits
  • Quickly learned and applied new skills to daily tasks, improving efficiency and productivity.
  • Successfully delivered on tasks within tight deadlines.
  • Demonstrated respect, friendliness and willingness to help wherever needed.

Internal Sales Manager

Yesss Electrical
York, York
01.2018 - 01.2019
  • Led internal sales functions, pricing, and promotions
  • Worked closely with external sales team and contractor base

Divisional Operations Coordinator

Electricbase, Grafton Merchanting PLC
Leeds, NYK
01.2017 - 01.2018
  • Trained and supported branch teams across multiple sites
  • Delivered stocktake training and ensured audit compliance
  • Supported branch openings and closures
  • Liaised with external vendors for procurement of necessary supplies.
  • Prepared reports accurately, aiding informed decision-making at higher management levels.
  • Oversaw inventory management, reducing discrepancies and wastage.

Assistant Branch Manager

Electricbase
York
01.2014 - 01.2017

Helped establish and grow a new branch beyond budget targets

  • Built strong links between electrical and building divisions
  • Negotiated supplier terms and managed stock effectively

Internal Sales Representative

Newey & Eyre
York, York
01.2012 - 01.2014

Sales Representative / Assistant Stores Manager

City Electrical Factors Ltd
Harrogate, North Yorkshire
01.1999 - 01.2008

Education

GCSEs - English, Maths, Science, Geography, History & DT

St Aidan's C of E High School
Harrogate, North Yorkshire
09.1994 - 06.1999

Sales Representative Training - undefined

CEF
01.2006 - 12.2006

Skills

  • Territory sales and account management
  • Push/pull sales strategy
  • Contractor engagement
  • Strategic new business development
  • Quotations and margin management
  • Strong negotiation skills
  • Interpersonal skills
  • Excellent product knowledge
  • Excellent industry knowledge
  • Proficient in MS Office (Word, Excel, Outlook, PowerPoint)

Personal Information

Date of birth: 03/15/83

Custom

Available on request.

Affiliations

  • walking
  • gaming

Timeline

Business Development Manager

Park Electrical Distributors
01.2023 - 06.2025

Internal Sales

Rexel UK
01.2019 - 01.2023

Internal Sales Manager

Yesss Electrical
01.2018 - 01.2019

Divisional Operations Coordinator

Electricbase, Grafton Merchanting PLC
01.2017 - 01.2018

Assistant Branch Manager

Electricbase
01.2014 - 01.2017

Internal Sales Representative

Newey & Eyre
01.2012 - 01.2014

Sales Representative Training - undefined

CEF
01.2006 - 12.2006

Sales Representative / Assistant Stores Manager

City Electrical Factors Ltd
01.1999 - 01.2008

GCSEs - English, Maths, Science, Geography, History & DT

St Aidan's C of E High School
09.1994 - 06.1999
Benn Foster