Benjamin Tresham
Bruton,Somerset
Summary
At the helm of Fill My Funnel's Client Services, my focus is on driving excellence in digital marketing strategies and account-based marketing (ABM), which has become a cornerstone in bridging sales and marketing. My leadership has been pivotal in managing a £2m annual ad spend and guiding a team of six ad strategists, fostering an environment where innovation meets efficiency.
Previously, as Head of Marketing at Fuse Capital, I spearheaded the transformation of the marketing team into a profit-focused powerhouse. We successfully penetrated markets across the UK, BENELUX, France, DACH, and Singapore, putting ABM at the heart of our operations. My strategic vision and campaign development skills have consistently elevated brand presence and forged stronger customer relationships.
Overview
20
20
years of professional experience
1
1
Certification
Work history
Head of Client Services
Fill My Funnel
London
2024.01 - Current
- Managed a team of 4 Senior Ad Strategists with an annual ad spend of £2m
- Delivered top-tier client service by implementing effective communication strategies.
- Built long-lasting relationships with key clients for enhanced business growth.
- Improved customer satisfaction with efficient management of client queries.
- Developed tailored service plans to meet unique client requirements.
- Managed high-value portfolios, ensuring optimal customer experience and retention.
Head of Marketing
Fuse Capital
London
2021.09 - 2023.08
- Delivered over 100 MQLs per month
- Created a pipeline with over £30m in revenue opportunity
- Developed and implemented comprehensive marketing strategies with a focus on brand recognition.
- Streamlined internal processes to improve overall marketing efficiency.
- Delivered multi-lingual marketing strategies for the UK, BENELUX, France and Germany
Performance Marketing Manager
Hello Customer
Ghent, Belgium
2017.01 - 2021.09
- Grew ARR from £100k to £4m
- Implemented ABM strategies working closely with the sales team
- Managed social media campaigns to increase online presence.
Interim Head of CRM Marketing
The Body Shop
Brighton
2016.01 - 2017.01
- Responsible for the LYBC loyalty programme
- Delivered over £250m in sales through loyalty customers
- Created CRM automation campaigns
Director of Digital Services
Customer Attuned
Brighton
2012.03 - 2015.12
- Worked as a consultant for blue-chip organisations on digital marketing strategies
- Clients included Arriva, Pure, Aston Martin and SKODA
Business Development Manager
Boxharry
Brighton
2011.01 - 2011.09
- Sales for a small web agency
Account Manager
Spokenfor
Brighton
2008.08 - 2010.09
- Managed Key Accounts for global outsourcer
- Clients included, Sanofi Aventis, Roche and Amazon
Key account manager
Exertis
Basingstoke
2005.03 - 2008.07
- Delivered Server and Storage solutions to a range of Enterprise clients
Education
A-Levels - English (B), History (C), Media (B), IT (D)
East Surrey College
Skills
- Strategic planning
- Client relationship management
- CRM software proficiency
- Budgeting expertise
- Contract negotiation
- Cross-Functional team lead
- Advertising
Certification
Member of the Chartered Institute of Marketing (MCIM)
References
References available upon request.
Timeline
Head of Client Services
Fill My Funnel
2024.01 - Current
Head of Marketing
Fuse Capital
2021.09 - 2023.08
Performance Marketing Manager
Hello Customer
2017.01 - 2021.09
Interim Head of CRM Marketing
The Body Shop
2016.01 - 2017.01
Director of Digital Services
Customer Attuned
2012.03 - 2015.12
Business Development Manager
Boxharry
2011.01 - 2011.09
Account Manager
Spokenfor
2008.08 - 2010.09
Key account manager
Exertis
2005.03 - 2008.07
A-Levels - English (B), History (C), Media (B), IT (D)
East Surrey College