Summary
Overview
Work history
Education
Skills
Certification
References
Timeline
Generic
Benjamin Tresham

Benjamin Tresham

Bruton,Somerset

Summary

At the helm of Fill My Funnel's Client Services, my focus is on driving excellence in digital marketing strategies and account-based marketing (ABM), which has become a cornerstone in bridging sales and marketing. My leadership has been pivotal in managing a £2m annual ad spend and guiding a team of six ad strategists, fostering an environment where innovation meets efficiency.

Previously, as Head of Marketing at Fuse Capital, I spearheaded the transformation of the marketing team into a profit-focused powerhouse. We successfully penetrated markets across the UK, BENELUX, France, DACH, and Singapore, putting ABM at the heart of our operations. My strategic vision and campaign development skills have consistently elevated brand presence and forged stronger customer relationships.

Overview

20
20
years of professional experience
1
1
Certification

Work history

Head of Client Services

Fill My Funnel
London
01.2024 - Current
  • Managed a team of 4 Senior Ad Strategists with an annual ad spend of £2m
  • Delivered top-tier client service by implementing effective communication strategies.
  • Built long-lasting relationships with key clients for enhanced business growth.
  • Improved customer satisfaction with efficient management of client queries.
  • Developed tailored service plans to meet unique client requirements.
  • Managed high-value portfolios, ensuring optimal customer experience and retention.

Head of Marketing

Fuse Capital
London
09.2021 - 08.2023
  • Delivered over 100 MQLs per month
  • Created a pipeline with over £30m in revenue opportunity
  • Developed and implemented comprehensive marketing strategies with a focus on brand recognition.
  • Streamlined internal processes to improve overall marketing efficiency.
  • Delivered multi-lingual marketing strategies for the UK, BENELUX, France and Germany

Performance Marketing Manager

Hello Customer
Ghent, Belgium
01.2017 - 09.2021
  • Grew ARR from £100k to £4m
  • Implemented ABM strategies working closely with the sales team
  • Managed social media campaigns to increase online presence.

Interim Head of CRM Marketing

The Body Shop
Brighton
01.2016 - 01.2017
  • Responsible for the LYBC loyalty programme
  • Delivered over £250m in sales through loyalty customers
  • Created CRM automation campaigns

Director of Digital Services

Customer Attuned
Brighton
03.2012 - 12.2015
  • Worked as a consultant for blue-chip organisations on digital marketing strategies
  • Clients included Arriva, Pure, Aston Martin and SKODA

Business Development Manager

Boxharry
Brighton
01.2011 - 09.2011
  • Sales for a small web agency

Account Manager

Spokenfor
Brighton
08.2008 - 09.2010
  • Managed Key Accounts for global outsourcer
  • Clients included, Sanofi Aventis, Roche and Amazon

Key account manager

Exertis
Basingstoke
03.2005 - 07.2008
  • Delivered Server and Storage solutions to a range of Enterprise clients

Education

A-Levels - English (B), History (C), Media (B), IT (D)

East Surrey College

Skills

  • Strategic planning
  • Client relationship management
  • CRM software proficiency
  • Budgeting expertise
  • Contract negotiation
  • Cross-Functional team lead
  • Advertising

Certification

Member of the Chartered Institute of Marketing (MCIM)

References

References available upon request.

Timeline

Head of Client Services

Fill My Funnel
01.2024 - Current

Head of Marketing

Fuse Capital
09.2021 - 08.2023

Performance Marketing Manager

Hello Customer
01.2017 - 09.2021

Interim Head of CRM Marketing

The Body Shop
01.2016 - 01.2017

Director of Digital Services

Customer Attuned
03.2012 - 12.2015

Business Development Manager

Boxharry
01.2011 - 09.2011

Account Manager

Spokenfor
08.2008 - 09.2010

Key account manager

Exertis
03.2005 - 07.2008

A-Levels - English (B), History (C), Media (B), IT (D)

East Surrey College
Benjamin Tresham