Benjamin Smith
Slough ,Bucks
Summary
Product and pricing specialist with over four years of experience in motorsport and automotive marketing. Skilled in managing agencies and stakeholders for product launches, live events, and campaign activations. Experienced in delivering market insights, reporting presentations, budget tracking, and invoicing using SAP. Led UK launch programs for multiple BMW models and managed new model introductions at Kia UK, ensuring timely delivery and stakeholder alignment.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work history
Product & Pricing Specialist
Kia UK
2024.10 - 2026.04
- Managed new model introductions and lifecycle activities for EV2 and K4, coordinating cross-functional teams and agencies to ensure timely launches.
- Conducted pricing analysis and market trend reviews, providing recommendations that enhanced competitive positioning.
- Facilitated client and market communications by preparing and delivering engaging presentations to secure stakeholder buy-in and ensure consistent messaging.
- Coordinated with agencies and suppliers to produce campaign assets that adhered to brand standards and met delivery timelines.
- Delivered competitor benchmarking and performance analysis to inform strategic decision-making and drive continuous improvement.
Product Marketing Executive
BMW UK
2023.05 - 2024.10
- Led UK launch programmes for t M2, X2, X1, and 1 Series, coordinating internal stakeholders and external agencies to ensure timely delivery of plans, timelines, and assets.
- Conducted competitor and market analysis to support pricing and positioning discussions, informing strategic go-to-market recommendations.
- Collaborated with sales, communications, and product teams to execute integrated launch activities, ensuring consistent messaging and effective delivery across all channels.
- Developed senior-ready status updates and presentations, providing actionable insights to support decision-making and maintain stakeholder alignment.
Experiential & Sports Marketing Assistant
BMW UK
2021.06 - 2022.08
- Supported delivery of high-profile brand partnerships and event activations, including Goodwood Festival of Speed and PGA Championship, ensuring seamless execution.
- Coordinated with agencies, suppliers, and on-site teams, tracking deliverables and maintaining clear communication with stakeholders to facilitate smooth live events.
- Managed budget tracking, purchase orders, and invoicing through SAP, contributing to effective cost control and accurate financial reporting.
- Enhanced client liaison and stakeholder management skills through successful delivery of multiple live events with senior guests, demonstrating strong organisational skills and attention to detail.
Education
Business Management (Marketing) - Business
Swansea University
Swansea 2019.09 - 2023.05
3 A-Levels - Business, Maths, Music Technology
Henley College
2016.01 - 2018.01
Skills
- Account Management & Stakeholder Comms
- Partnership / Rights Delivery
- Project Planning & Timeline Control
- Performance Reporting & Insights
- Motorsport & Event Activation
- Agency & Supplier Management
- Budget Tracking (SAP) & PO Processing
- Presentations & Client-Ready Materials
Volunteering & Interests
Educational expedition to Fiji: delivered English, Maths, and Sports lessons in a rural community., Motorsport and classic cars, including Land Rover restoration., Running and cooking.
Timeline
Product & Pricing Specialist
Kia UK
2024.10 - 2026.04
Product Marketing Executive
BMW UK
2023.05 - 2024.10
Experiential & Sports Marketing Assistant
BMW UK
2021.06 - 2022.08
Business Management (Marketing) - Business
Swansea University
2019.09 - 2023.05
3 A-Levels - Business, Maths, Music Technology
Henley College
2016.01 - 2018.01