Benjamin Matthams

Sales Leadership & Team Management: Led a team of Territory Managers across London and South East UK, driving lead generation to deal closure. Achieved the company's highest total new business acquisition for two consecutive years, implementing situational leadership and GROW coaching models to maximize individual performance and team development respectively.

Recognition and Awards: Completed several leadership courses and earned the CMI Leadership and Management Diploma with Sussex Business School outside of work time, resulting in recognition as the most developed manager of the business in 2022.

Sales Strategy & Execution: Managed the sales pipeline, focusing on new business acquisition and existing account growth. Led the consultative selling program in the UK, resulting in significant market share gains from competitors. Project managed campaigns for full UK sales teams targeting both new business and account growth.

Key Account Management & Business Development: Cultivated and managed relationships with key clients, including private businesses, corporate groups, and NHS Hospital Trusts. Secured major deals, including a £1 million capital equipment purchase for a major London NHS hospital, influencing other hospitals to follow suit and generating further business opportunities.

Technology Integration & Process Improvement: Drove operational efficiency by leveraging AI, SharePoint, OneDrive, and MS Office. Pioneered the use of MS Teams for sales team collaboration, influencing company-wide adoption. Proficient in PowerBI reporting, SAP CRM, and Microsoft Teams, using these tools to analyze sales data, develop strategies, and maximize ROI. Managed the sales pipeline, guiding the team from lead generation to deal closure.

Sales Performance & Growth: Consistently exceeded sales targets for consumables and capital technology by acquiring new customers from competitors and expanding business within existing accounts. Maintained a robust sales pipeline and consistently performed above KPIs.

Client Relationship Management: Cultivated and managed key client relationships through diverse channels, including face-to-face meetings, social media, and video calls. Addressed client needs by understanding their business challenges and identifying growth opportunities.

Recognition & Awards: Top new business sales in the UK and ranked top 10 European salesperson

Consultative Selling & Negotiation: Utilized consultative selling techniques to understand client needs and negotiate mutually beneficial deals, fostering trust and long-term partnerships. Effectively segmented customers and targeted growth in key accounts.

Business Development & Market Analysis: Quickly acquired in-depth industry and company knowledge through various learning methods. Converted £75k in new business from competitors, achieving 100% of the £40k new business KPI by mid-year and contributing to 20% implant growth within an £800k territory in the first year and maintained strong performance with £100k in new business despite COVID-19 disruptions the following year.

Collaboration & Networking: Fostered teamwork by collaborating with peers and leveraging their expertise. Represented the company and networked at industry events, tradeshows, and study clubs.