Benjamin Gershman

- Act as a marketing advisor to Vilex AI, an AI-powered legal technology platform. Meet with the team monthly to brainstorm growth opportunities, discuss go-to-market ideas, and provide strategic input on marketing, positioning and customer acquisition.

• Oversaw financial activities and implemented strategies that significantly improved business profitability.
• Developed comprehensive marketing strategies tailored to client needs and industry trends.
• Led cross-functional teams to implement innovative marketing campaigns and initiatives.
• Analyzed market data to identify opportunities for brand growth and engagement.
• Managed digital marketing channels, enhancing engagement through targeted social media and email campaigns.
• Collaborated with creative teams to produce engaging content aligned with brand messaging.
• Oversaw budget allocation for marketing projects, ensuring effective resource utilization.
• Conducted competitive analysis to refine positioning and enhance market presence.
• Fostered relationships with key stakeholders to support strategic marketing efforts.
• Spearheaded expansion strategies that increased market share in targeted sectors.
• Developed tailored marketing strategies aligned with client needs and industry trends.
• Led cross-functional teams in executing innovative marketing campaigns and initiatives.
• Analyzed market data to pinpoint opportunities for brand growth and engagement.
• Collaborated with creative teams to produce content supporting brand messaging.

• Worked part-time alongside my studies, providing customer service in a busy hospitality environment.
• Managed multiple tables and customer requests while maintaining accuracy and service standards during busy shifts.
• Worked closely with kitchen and front-of-house colleagues to ensure efficient service and resolve customer issues.

• Managed the company’s social media presence for a plastic manufacturing business, creating and publishing content to communicate its products and capabilities to customers.
• Developed social media content and messaging, translating technical product information into clear, customer-focused communications.
• Supported the company’s digital marketing activities by reviewing online engagement and identifying opportunities to improve brand visibility.
• Worked directly with the management team to understand commercial priorities and align social media activity with the wider business.