Benjamin Ayres

• Generated new business opportunities through direct outreach, networking and strategic partnerships.
• Conducted commercial evaluations and pricing discussions comparable to valuation-led sales conversations.
• Managed a pipeline of prospective clients from initial contact through negotiation and contract completion.
• Presented tailored proposals, secured agreements and developed long-term customer relationships.
• Led negotiations with brands, suppliers and commercial partners.
• Raised over £1.5m in investment capital through relationship-led business development.
• Worked collaboratively within a small, fast-paced team while maintaining exceptional customer service standards.

• Built and managed a network of more than 2,000 independent retail businesses.
• Consistently secured new commercial instructions and partnership agreements.
• Conducted face-to-face meetings, negotiated contracts and managed client expectations.
• Developed local-area prospecting and canvassing strategies to increase market penetration.
• Created and delivered sales presentations for major brands including Sky, Ben & Jerry’s and Ocado.
• Managed customer relationships throughout the sales cycle from lead generation to completion.
• Demonstrated a strong track record of winning business in a competitive market.

• Negotiated high-value transactions with institutional clients.
• Developed strong communication, relationship-building and problem-solving skills.
• Worked in a target-driven environment requiring attention to detail and regulatory compliance.

• Managed client relationships and commercial negotiations in fast-moving markets.
• Delivered strong financial performance through effective negotiation and customer engagement.
• Developed a disciplined approach to compliance, documentation and risk management.