Benjamin Aboah Anum
Denbigh
Summary
Dynamic sales leader with 8 years experience and a proven track record of achieving a 74% increase in territory sales. Expert in key account management and customer relationship management, I excel in driving growth through strategic initiatives and cross-functional collaboration. Committed to delivering exceptional results and fostering long-term client relationships.
Overview
13
13
years of professional experience
Work History
Health Care Assistant
Plas Eleri Nursing Home
Denbigh
10.2023 - Current
- Supported daily activities for residents at Plas Eleri Nursing Home, ensuring comfort and safety.
- Assisted nursing staff in delivering high-quality patient care, contributing to overall well-being.
- Communicated effectively with families to provide updates and address concerns.
- Managed documentation of patient care and activities, maintaining accuracy and confidentiality.
- Collaborated with interdisciplinary teams to enhance care plans and improve service delivery.
Chief Sales Officer
Afrifanom Limited
Accra
12.2022 - 04.2023
- Responsible for driving new sales and total account management activities of hardware and software applications for the MTN HOODS platform which includes running advertisements and tracking monthly sales revenues.
- Presented and demonstrated system components and functionality of “FAMEKO” an offline map to major car and ride hailing companies.
- Increased customer satisfaction through consistent customer contacts and continual long-term relationships.
- Known for consistently implementing programs profitably and on-time while working within the framework.
- Expedited the resolution of customer problems and complaints to maximize satisfaction.
- Furnished management with reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Senior Sales Advisor
HMD Africa
Tema
03.2019 - 11.2022
- Exceeded machine parts sales quota in first four months of joining the sales team by signing a significant service kit based contract with three major construction companies worth $835,000.
- Increased territory sales over 74% in first full year over the previous three years by collaborating with the telemarketing team on strategic initiatives.
- Maintained active relationship with current customer base and successfully grew existing accounts through up-sell opportunities.
- Reviewed historical client records and recovered four lost customers representing $300,000 in lost annual revenue.
- Demonstrated ability to prospect and schedule meetings with over 40 clients within a month.
- Expanded product portfolio of the organization and building brand preference by executing promotional events like product exhibition and seminar events.
- Liaised with the IT, Marketing and Customer support teams to develop products suitable for the market.
Channel Sales Supervisor
Fareast Mercantile Co. Limited
Accra
04.2014 - 02.2019
- Developed and executed customized sales strategies for key clients, leading to a 42% increase in sales volume and enhanced customer retention.
- Negotiated long-term contracts, pricing agreements, and promotional plans to secure shelf space and drive product visibility across multiple categories.
- Collaborated with marketing, supply chain, and merchandising teams to ensure timely product launches and in-store activation campaigns.
- Conducted regular business reviews with key stakeholders to assess performance, forecast demand, and identify new growth opportunities.
- Monitored competitor activity and market trends to proactively adjust sales tactics and maintain a competitive edge.
- Achieved and consistently exceeded quarterly and annual sales targets, earning recognition as a top performer for two years.
- Utilized CRM tools to track account activity, optimize territory management, and provide accurate sales reporting and forecasting.
Banking Officer
Jomoro Rural Bank
Tikobo No.1
09.2012 - 02.2014
- Maintained balanced drawer with precise handling of all cash funds and digital transactions.
- Drove branch growth and profitability, building credibility, developing relationships and increasing visibility within community and industry.
- Evaluated member's creditworthiness for new services.
- Processed general ledger for expenses and fee income.
Education
BMS - Business Management
University of Cape Coast
Cape Coast08-2012
Skills
- Key Account Management
- Sales Negotiation & Closing
- Customer Relationship Management (CRM)
- Sales Forecasting & Target Achievement
- Retail Channel Development
- Market & Competitor Analysis
- Cross-functional Collaboration
- Merchandising & Visual Display Coordination
References
References available upon request
Affiliations
- Top Sales Performer Award – Recognized as the #1 Sales Representative in the region for exceeding sales targets by 26% in 2018, 2019 and 2022
- Employee of the Quarter – Awarded multiple times for outstanding client service, revenue generation, and teamwork.
- Key Account Growth Initiative Leader – Led a strategic project that resulted in a 52% increase in annual revenue from a major retail client.
- Brand Champion Recognition – Selected to lead in-store execution for new product rollouts in top-tier accounts, ensuring above-target launch performance.
References
References available upon request.
Timeline
Health Care Assistant
Plas Eleri Nursing Home
10.2023 - Current
Chief Sales Officer
Afrifanom Limited
12.2022 - 04.2023
Senior Sales Advisor
HMD Africa
03.2019 - 11.2022
Channel Sales Supervisor
Fareast Mercantile Co. Limited
04.2014 - 02.2019
Banking Officer
Jomoro Rural Bank
09.2012 - 02.2014
BMS - Business Management
University of Cape Coast
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