Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Teacher
Benedict Bentil

Benedict Bentil

Technology Leadership
Accra

Summary

Established business leader and strategist with extensive experience in, Project management, B2B Business Development, Commercial planning, Strategy, Change management, Customer Experience and Policy Formulation. Gathered experience in the fields of Telecoms/Technology, IT, Retail Ops, Advertising and Marketing. Versatile Senior Manager specializing in Technology and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.

Overview

11
11
years of professional experience
4
4
years of post-secondary education
5
5
Certifications

Work History

Sr. Manager, Enterprise Marketing & Portfolio Mgmt

MTN Ghana
Accra
08.2022 - Current
  • Evaluated hiring, firing, and promotions requests.
  • Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
  • Analyzed revenue distribution, bank reconciliations and account analysis documents to execute month-end closing.
  • Implemented productivity benchmarks across all departments to maximize company revenue.
  • Provide strategic insights on the development, route to market and positioning of enterprise products and services.
  • Develop the relevant and targeted marketing strategies for each of the market segments (Public/Gov’t sector, SME, LCA/MNC etc) to support sales and position MTN as a leader in the ICT space
  • Monitor the performance of the respective segments on an on-going basis and define interventions action plans to achieve business and financial target
  • Lead and provide regular market and business intelligence to shape the sales and business strategy of ICT and enterprise products and services.
  • Partner with the Marketing division in the development and management of the related brand and positioning requirements including creatives development, Go to Market plans, product Concept Development, Events management, etc to the Enterprise team.
  • Ensure effective Return on Marketing Investment (ROMI)
  • Drive Partner and Client Satisfaction Survey in the market to inform management decisions and deliver on exceptional client experience
  • Ensure appropriate governance and control measures are in place to manage the marketing portfolio of Enterprise Business
  • Perform Business Analysis and reporting in line with agreed methodology, guidelines and benchmarking.
  • Ensure continuous review of policies, processes and systems in line with changing work practices and business standards and direction
  • Research and identify business improvement and optimization opportunities that will result in improvement of process performance
  • Construct business cases for business impact. Research and consider best practice, local conditions, trends, as well as competitor activity

Manager, Segment and Product Development

MTN Ghana
Accra
06.2019 - 08.2022
  • Responsible for Product and Brand Strategy Development and Execution
  • Developed the relevant and targeted marketing strategies for each segments
  • Managed existing products to ensure optimal performance is derived ( Promos/Offers, improvements, bundling, retirement etc)
  • Selected, managed and maintained relationships with high quality, professional service providers and developers.
  • Acted as a lead catalyst in fuelling an innovative culture within the Enterprise Business Unit
  • Acted as Regulatory SPOC
  • Managed the relevant support ( Go To Market, Creative development, Product Concept Development, Research and Analytics , Marketing services etc )
  • Product Project ownership and management
  • Managed Revenue Assurance
  • Planned and tracked OPEX spend according to agreed divisional budget.
  • Segment Management (Churn, revenue, segment performance, revenue, ARPU, usage, customer insights etc , )
  • Managed customer experience team and ops and deliver optimum NPS ratings


Country Manager

Eskimi DSP
Accra
12.2018 - 07.2019
  • Managed relationships with Agencies and Brands
  • Develop and manage country revenue pipeline
  • Responsible for Corporate Comms and PR
  • Managed the virtual team (Nigeria and Lithuania)
  • Developed marketing & advertising strategies with brands and agencies
  • Conducted Market research and developed growth strategies
  • Built the Ghana Business Pipeline and revenue into a self sustaining growth model
  • Created and executed the Business strategy and operations model.

CORPORATE SALES MANAGER

MILLICOM GHANA LTD
04.2016 - 12.2018
  • Providing account data to the Head of Corporate for developing Sales plan
  • Leadership of account and virtual teams to meet targets
  • Developing contact strategies and account development plans ADP
  • Developing Pipeline of prospects, managing the decision-making process
  • Exercising thought leadership at Board level within the allocated accounts
  • Identifying Sales training and development needs and managing skills enhancement
  • Achievements:
  • Best Revenue and Churn (below 1%) performance
  • Positioned Tigo as a preferred provider for ISPs
  • Mentored Intern team to win innovation Award
  • Executed Tigo Fishers Network (USAID/SFMP) deal with TCV GHC 10,000,000
  • Developed New propositions for the sales team.

CORPORATE ACCOUNT MANAGER

VODAFONE GHANA LTD
Accra
03.2014 - 03.2016
  • Coordinated full sales lifecycle from proposal development to closings and follow-up.
  • Secured competitor business via strategic marketing, service programs and promotions.
  • Developed, serviced and grew corporate accounts up to 60% annually.
  • Established profitable partnerships in Education, Technology and CSO sectors to grow corporate account base.
  • Collaborated to develop new products and train fellow Sales personnel.

Fixed Workforce Manager

VODAFONE GHANA LTD
Accra
03.2013 - 03.2014
  • Acted as a team leader in group projects, delegating tasks and providing feedback.
  • Managed workflows and job schedules for a field workforce of 30 engineers.
  • Gained extensive knowledge in data entry, analysis and reporting.
  • Conducted Work Audits and Performance ratings for contractors
  • Exercised leadership capabilities by successfully motivating and inspiring others.
  • Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
  • Identified issues, analyzed information and provided solutions to problems.

SENIOR FIELD ENGINEER

VODAFONE GHANA LTD
Accra
10.2011 - 03.2013
  • Executed repairs and installations tasks for the fixed services division
  • Interacted effectively with site engineering team and field staff to coordinate work that complied with design and construction documents.
  • Supervised subcontractors to improve production and meet critical deadlines.
  • Applied expertise in comprehensive root cause failure analysis.
  • Analyzed repairs and installation process flows and identified and recommended improvements and standardizations.

Education

Executive MBA -

University of Ghana Business School
01.2023 - Current

BSC. - TELECOMMUNICATIONS ENGINEERING

GTUC
08.2006 - 07.2010

Certificates -

HAVARD BUSINESS PUBLISHING
United States
05.2001 -

Certificate - Digital Marketing

UNIVERSITY OF ILLINOIS, URBANA
Google
05.2001 -

Certificate, Elements of Artificial Intelligence - undefined

UNIVERSITY OF HELSINKI

Certificate - Project Management

MILLICOM UNIVERSITY
05.2001 -

Certificates -

UNITED NATIONS INSTITUTE FOR TRAINING AND RESEARCH(UNITAR)

Skills

    Corporate leadership

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Accomplishments

  • Won and executed multiple projects in Telco B2B (over GHC 34,000,000).
  • Recovered Enterprise VAS/ Digital revenue line (grown over 200% in 3 years)
  • Sub 1% churn throughout B2B sales career.
  • Developed Self-Serve Mobile Bundle creator tool for account managers Commercialized Mobile advertising portfolio
  • Market first Digital Product Development TEAM LEADERSHIP Successful leadership in implementing multiple change management projects.
  • Successfully managed Enterprise CEX, Marketing, Product Management, and Data Analytics functions concurrently.
  • Led the conceptualization and execution of the SOAR transformation strategy.
  • Increased VAS/Digital revenue by 50% within 6 months. 200% in 3 years
  • Developed industry first Mobile advertising portfolio with 400% YoY growth in first year.
  • No. 1 NPS and Brand Value in Telco Space

Certification

Digital Marketing

Timeline

Executive MBA -

University of Ghana Business School
01.2023 - Current

Sr. Manager, Enterprise Marketing & Portfolio Mgmt

MTN Ghana
08.2022 - Current

Certified Scrum Master

07-2022

Project Management Professional Training

02-2022

Manager, Segment and Product Development

MTN Ghana
06.2019 - 08.2022

ITIL4 Certified

03-2019

Data Center Certified Associate

02-2019

Country Manager

Eskimi DSP
12.2018 - 07.2019

Digital Marketing

07-2016

CORPORATE SALES MANAGER

MILLICOM GHANA LTD
04.2016 - 12.2018

CORPORATE ACCOUNT MANAGER

VODAFONE GHANA LTD
03.2014 - 03.2016

Fixed Workforce Manager

VODAFONE GHANA LTD
03.2013 - 03.2014

SENIOR FIELD ENGINEER

VODAFONE GHANA LTD
10.2011 - 03.2013

BSC. - TELECOMMUNICATIONS ENGINEERING

GTUC
08.2006 - 07.2010

Certificates -

HAVARD BUSINESS PUBLISHING
05.2001 -

Certificate - Digital Marketing

UNIVERSITY OF ILLINOIS, URBANA
05.2001 -

Certificate - Project Management

MILLICOM UNIVERSITY
05.2001 -

Certificate, Elements of Artificial Intelligence - undefined

UNIVERSITY OF HELSINKI

Certificates -

UNITED NATIONS INSTITUTE FOR TRAINING AND RESEARCH(UNITAR)

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