Ben Weerasekera
Winchester
Summary
Dynamic and results-driven sales professional with 10+ years’ experience driving revenue growth across UCaaS, CCaaS, and AI-powered technology solutions. Proven track record of consistently exceeding targets, building strong client relationships, and delivering long-term value through strategic, consultative selling. Recognised for a collaborative, client-focused approach, with expertise in closing complex enterprise deals, executing account and territory strategies, and aligning go-to-market initiatives to accelerate business growth and impact.
Overview
11
11
years of professional experience
Work History
Enterprise Account Executive
ConnexAI
12.2024 - Current
- Drive strategic growth initiatives and execute go-to-market plans for Generative AI solutions across SME, Enterprise, and Public Sector clients, on track to exceed annual revenue target of £3.2M.
- Manage high volumes of client discovery and solution design sessions, tailoring conversational AI capabilities to business objectives and delivering average ROI within three months.
- Act as a trusted advisor to senior decision-makers, building relationships that advance long-term value, operational efficiency, and customer experience.
- Partner with product, marketing, technical, and success teams to influence solution development, define customer requirements based on roadmap, and improve client retention.
- Represent the business at events to increase awareness and contribute to a 25% uplift in qualified leads in H1 2025.
Regional Channel Manager
Anywhere365
06.2020 - 11.2024
- Scaled UK partner sales revenue from €300K to €9.5M within three years by executing strategic go-to-market plans for AI-powered contact centre solutions.
- Owned and managed the full enterprise sales cycle, from prospecting and pipeline development through to RFP/RFI response, contract negotiation, and closure of high-value deals.
- Built and deepened relationships with senior stakeholders at major partners and enterprise clients, including BT, SCC, NTT, and Orange Business Services, achieving an average 122% YoY growth.
- Drove account planning and territory development, collaborating with partners and internal teams to generate sustained pipeline and accelerate deal progression.
- Worked cross-functionally with marketing and content teams to deliver targeted campaigns, webinars, and demand-generation initiatives that strengthened brand presence and increased qualified opportunities.
- Introduced structured lead allocation and performance frameworks to optimise partner success and ensure consistent pipeline delivery.
- Coached and supported Sales Development Representatives on high-performance lead generation, resulting in an uplift of 10–12 additional qualified leads per quarter.
Channel Manager
ProcessFlows
10.2016 - 06.2020
- Drove 46% YoY growth in UC product adoption across a diverse channel ecosystem, including VARs, GSIs, and MSPs aligned with Avaya, Mitel, and Shoretel.
- Led cross-functional solution development and go-to-market planning, delivering tailored offerings that increased partner engagement by 45%.
- Managed strategic communication and marketing initiatives to enhance partner collaboration, boost brand visibility, contributing to a 15% market share increase.
- Oversaw compliance and performance across all channel activities, ensuring alignment with partner agreements and long-term strategic goals.
- Designed and delivered partner enablement programs -including training, newsletters, and product updates - to strengthen channel readiness.
Sales Manager
David Lloyd
05.2014 - 09.2016
- Consistently exceeded monthly and quarterly membership targets by implementing data-driven performance tracking and coaching initiatives.
- Collaborated cross-functionally with fitness, operations, and front-of-house teams to ensure seamless member onboarding and retention.
- Delivered in-depth sales training and development programs, resulting in a 25% uplift in team conversion rates.
- Devised and launched local outreach campaigns and referral programs, contributing to a 15% increase in lead generation.
- Monitored KPIs and used CRM insights to refine pipeline management and forecast sales performance accurately.
Education
Business Studies - Higher Education
Barton Peveril
01.2013
Economics - Higher Education
Barton Peveril
01.2013
Design Technology - Higher Education
Barton Peveril
01.2013
Skills
- New Business Development and Revenue Growth
- Strategic Account and Territory Planning
- C-Suite Relationship Management (CFO, CIO, COO, CDO)
- Consultative and Solution Selling (SaaS, AI, UCaaS, CCaaS)
- Full Sales Cycle Ownership (Prospecting to Close)
- Go-to-Market Strategy and Market Expansion
- Cross-Functional Collaboration (Technical, Success, Product)
- Strong Communication, Negotiation, and Presentation Skills
- Driving Customer Success and Long-Term Value
- Pipeline Generation, Qualification, and Forecasting
Personal Information
Timeline
Enterprise Account Executive
ConnexAI
12.2024 - Current
Regional Channel Manager
Anywhere365
06.2020 - 11.2024
Channel Manager
ProcessFlows
10.2016 - 06.2020
Sales Manager
David Lloyd
05.2014 - 09.2016
Economics - Higher Education
Barton Peveril
Design Technology - Higher Education
Barton Peveril
Business Studies - Higher Education
Barton Peveril
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