Summary
Overview
Work history
Education
Skills
Interests
Timeline
Generic
Ben Sullivan

Ben Sullivan

Wooburn,Buckinghamshire

Summary

Multitasking Commercial Director with a background developing recommendations that drive strategic growth. Passionate professional participating in key sales meetings and defining long-term sales strategies. Offering exemplary collaboration, team oversight and decision-making skills.

Overview

15
15
years of professional experience

Work history

Commercial Director

Skylark
04.2020 - Current
  • Carefully analysed customer and market insight to improve products and profit margins.
  • Forged strategic partnerships internally and externally to increase procurement.
  • Exceeded sales targets by establishing goals and incremental metrics to drive commercial performance.
  • Cultivated strategic initiatives to accelerate commercial growth and best-meet company objectives.
  • Produced and implemented strategic commercial plans to grow profit and meet organisational objectives.
  • Formulated and executed innovative sales strategies, resulting in increased market share and revenue growth.
  • Negotiated contracts, securing optimum conditions for business expansion.

Director and Co-Founder

Tickle Media
10.2014 - 03.2020
  • Responsible for all commercial, sales, production and operations aspects of the business

Account director

Progressive Digital Media
  • Responsible for launching the new healthcare webinar channel from scratch
  • Establishing a brand new client base from scratch
  • Selling webinar packages to major Pharma and Medical device companies in Europe
  • Asia and the US
  • Bringing old clients from my days at Touch, introducing them to the webinar concept for the first time and bringing them on board
  • Building partnerships with leading healthcare associations in Europe and the US
  • Regularly exceeding my sales targets
  • By over 200% after being in the role for 3 months
  • Reporting to Directors with forecasts and sales pipeline
  • Responsible for interviewing and hiring sales people to work and report to me
  • Manage sales targets for my team and myself
  • Head of e-learning
  • Responsible for launching the new e-training platform
  • Due to launch May 2013
  • Bringing on board partnering associations to provide CME accredited e-learning for
  • Healthcare professionals
  • Responsible to grow the training platform into the areas of Pharma, Energy, Supply
  • Chain and Food & Beverage
  • Working with legal team to draw up agreements with leading associations in all the above fields
  • Assisting in producing curriculums
  • Account Managing all partnerships
  • Hiring delegate acquisition sales people to work and report to me

Commercial Manager

Professional Publishers Association
10.2013 - 10.2014
  • Responsible for all commercial aspects of the PPA
  • Managed all existing Associate Members (Commercial Partners)
  • Responsible for establishing new Associate Member contracts
  • Ensuring all PPA events hit or exceed financial targets
  • Building partnerships between Associate Members and the UK Publishers
  • To hit/exceed monthly/yearly sales targets
  • Reporting to Directors with forecasts and sales pipeline
  • Responsible for coming up with new commercial opportunities
  • Attend industry events to promote PPA and acquire new Associate Members
  • Manage CRM
  • Manage PPA website back end to update Associate Member listings
  • Responsible for coming up with new Associate Member benefits
  • To organise and execute networking events and meetings

Healthcare Manager & Head

Progressive Digital Media
08.2012 - 10.2013
  • Of e-learning - Business Review Webinars

Senior Account Manager

Touch Briefings
04.2011 - 07.2012
  • Managing a successful sales team
  • Creating team incentives
  • Motivating my team and maximising output
  • Developing new business
  • Successfully managing major key client accounts
  • Entertaining top clients
  • Attending major industry congresses
  • Performing capability presentations to clients in their offices and in house
  • Providing sales training to my team
  • Managing client database
  • Dealing with CEO and Directors of Pharma and device companies daily
  • Providing sales training to my team
  • Closing business
  • Contributing to top sales team every month

Account Manager

Touch Briefings
01.2010 - 04.2011
  • Oncology & Hematology
  • Regularly exceeding sales targets
  • Developing new business
  • Successfully managing key client accounts
  • Hosting conference calls
  • Attending major industry congresses
  • Performing capability presentations to clients in their offices and in house
  • Managing client database
  • Dealing with CEO and Directors of Pharma and device companies daily
  • Taking call backs for other team members and closing business
  • Contributing to top sales team every month
  • Winning monthly sales competitions

Sales Co-ordinator

etc venues
09.2008 - 01.2010
  • Consistently hitting daily activities targets
  • Achieving monthly, quarterly and annual sales targets
  • Managing of several key clients accounts
  • Improving key accounts total spend
  • Pro actively sourcing new business
  • Maintaining good relationships with existing clients
  • Dealing professionally on a daily basis with incoming enquires by phone, email or fax
  • Ensuring all enquiries and quotes are promptly followed up
  • Preparing quotes and contracts for clients
  • Proactively building relationships with new clients and agents
  • Creating marketing tools to generate new business and follow up on existing campaigns
  • Attending networking events
  • Hosting client meetings and lunches
  • Presenting to existing and potential clients to promote the business
  • Maintaining good working relationships with existing clients
  • Maintaining the in-house booking system in order to maintain a concise database for marketing and promotional purposes

Education

BA (Hons) - Film & Media Studies

Kingston University
2008

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St Mary's College
2002

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Richmond Upon Thames College
2001

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Hollyfield School
1999

Skills

  • Commercial strategy development
  • Business development
  • Commercial growth acceleration
  • Sales and market development
  • RFP correspondence
  • Lead generation
  • Key account development
  • Account management
  • Complex negotiations
  • CRM technologies
  • Account acquisition
  • Customer relations

Interests

Throughout my life, sport, has been my main interest. I excelled in many sports throughoutmy youth. I represented and captained my school at rugby, football, cricket, athletics andbasketball. My main sport has always been rugby. I represented and captained Surrey andEngland youth and was rewarded with an academy contract at premiership club, LondonIrish where I was the youngest person in history to be presented the prestigious honours tie.Since then a string of serious injuries hampered my progress although I still managed to playa high level of semi-pro rugby with London Welsh, Richmond and Staines respectively. Iretired in 2012. Since then I have ran a couple of half marathons a couple of 10ks, I playfootball socially every weekend and attend the gym. Last year I cycled 400km thoughCalifornia raising over 6k for Prostate Cancer UK. Other than sport I enjoy travelling,socialising, film, music and generally keeping active and having fun. I am currently looking formy next big challenge

Timeline

Commercial Director

Skylark
04.2020 - Current

Director and Co-Founder

Tickle Media
10.2014 - 03.2020

Commercial Manager

Professional Publishers Association
10.2013 - 10.2014

Healthcare Manager & Head

Progressive Digital Media
08.2012 - 10.2013

Senior Account Manager

Touch Briefings
04.2011 - 07.2012

Account Manager

Touch Briefings
01.2010 - 04.2011

Sales Co-ordinator

etc venues
09.2008 - 01.2010

Account director

Progressive Digital Media

BA (Hons) - Film & Media Studies

Kingston University

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St Mary's College

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Richmond Upon Thames College

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Hollyfield School
Ben Sullivan