Summary
Overview
Work History
Education
Skills
Timeline
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Ben Squire

Digital Professional
London

Summary


As an accomplished digital professional, I bring a wealth of experience in content management, website maintenance, and digital production to the table. Throughout my career, I have worked with prominent companies such as Tribal Worldwide, Aviva, BBH, HCA Healthcare, MRM Meteorite, and Pfizer, and honed my skills and expertise in the field.


My proficiency in using various content management systems, including Adobe Experience Manager (AEM), Sitecore, Drupal, WordPress, Teamsite,and Contentful has enabled me to manage and maintain client relationships and deliver exceptional results. I have also liaised with external partner agencies to ensure seamless project management and delivery.


In addition to this, I have extensive experience working closely with developers and UX professionals to ensure that the organization's online presence is user-friendly, SEO-optimized, and best-in-class. My key responsibilities have included creating and optimizing web pages, managing search engine optimization workflows, and improving processes to enhance efficiencies for both agency and client.


Throughout my career, I have demonstrated a commitment to delivering high-quality results and exceeding client expectations. My expertise in project management and delivery has helped me successfully lead cross-functional teams, ensuring timely and efficient project completion.


Overview

17
17
years of professional experience

Work History

RSM /Sitecore Migration Manager

Big Group
London
09.2022 - Current
  • As a key member of the website migration team, I played a crucial role in the successful migration of a legacy website to Sitecore
  • My contributions included:
  • Collaborating closely with a team of developers and content managers to ensure the timely and accurate migration of content
  • Utilizing my technical expertise to build pages in Sitecore, leveraging advanced features such as personalization, content tagging, and multi-language support
  • Working closely with content owners to understand their requirements and ensure that their content was migrated correctly
  • Troubleshooting technical issues related to content migration and ensuring they were resolved promptly
  • Participating in user acceptance testing to ensure that the new site met project requirements and was user-friendly
  • My knowledge of Sitecore's advanced features allowed me to ensure that the new site was optimized for performance and user engagement
  • Through my contributions to this project, I demonstrated my ability to work collaboratively with a team and deliver results that met or exceeded project requirements.

Senior Content Manager

Tribal Worldwide
London
05.2022 - 12.2022
  • As a Senior Content Manager for Tribal Worldwide's Volkswagen account, I was responsible for the following:
  • Curated, improved, and maintained website and app content using content management systems like AEM and other relevant tools, services, and platforms
  • Worked with colleagues, clients, and third-party agencies to curate, maintain, and improve the content on apps and websites
  • Responded to client briefs and advised on the best use of layout, modules, and type of content
  • Maintained and, where appropriate, enhanced the quality of content, demonstrating excellent attention to detail
  • Applied visual and editorial style guidance consistently and diligently
  • Proactively generated ideas that helped improve our work and produce better results for our clients
  • Used analysis and reporting to understand content performance and identify areas for improvement
  • Considered the user's total experience and how to enhance it
  • Used issue management "Jira" to manage workload
  • Prioritized tasks and set expectations for delivery.

Content Manager

Aviva
London
05.2020 - 02.2022
  • Helping support the web and digital teams in growing Aviva UK's online capabilities
  • Focusing on crafting best in class digital experiences through the implementation and management of the enterprise Content Management System AEM
  • Combining web development, content management and SEO to support the growth and improvement of Aviva online properties
  • Managing the organization’s CMS (web page template management, page editor, metadata editor, SEO management, page versioning, site search, page access, rule-based publishing, workflow, etc.)
  • Building/editing HTML based assets for multiple channels (web, email, display, etc.)
  • Webpage creation and optimization
  • Assisting business partners with marketing technology execution (personalization, testing, experience automation, email)
  • Supporting the maintenance, execution, and improvement of web properties
  • Working with developers on building webpage functionality
  • Working with the UX team on attractive, easy to use, high performing UI
  • Managing search engine optimization workflows and execution
  • BAU website maintenance and support, content updates and webpage development

Audi/Content Manager

BBH
London
03.2019 - 05.2020
  • Overall content management for audi.co.uk - digital content coordination, digital content optimisation, digital content strategy, digital content publishing
  • (via CMS platform, AEM)
  • Owning the client relationship, workflow, and pipeline for Audi's online division
  • Managing and coordinating all digital operations across campaigns/projects from development to delivery and evaluation
  • This includes concepting, data, design, development, project management, digital strategy, SEO, UI and UX
  • Communications and liaising with external partner agencies which specialise in development, insights & analytics, and SEO
  • Using website analytics data and insight to validate work, optimise campaigns and improve the online experience
  • Recognising the potential for online optimisation
  • This includes AEM component/template enhancements and optimisation
  • Utilising and expanding on digital features and technology e.g.: consumer personalisation, utilising adobe target and identifying and creating internal, bespoke work systems within AEM
  • Improving processes to enhance efficiencies for both agency and client
  • Working closely with internal teams such as designers, strategy, UX, to define new proactive opportunities for Audi
  • Creation of style guidelines and user manuals for.co.uk operations across Audi UK
  • Successfully executing multiple flagship product launches, campaigns, and online applications: the etron launch, small cars campaign, s line campaign, SUV campaign, online service booking application, quote my Audi application platform
  • The conception and creation of numerous components and templates to improve the online experience, the consumer journey and online aesthetics.

Sitecore manager

HCA Healthcare
London
09.2018 - 01.2019
  • Creating web pages from scratch using templates adhering to brand styling and guidelines with Sitecore CMS
  • Implementing and maintaining a BAU workflow system to ensure all work briefed in is tracked and prioritised as necessary
  • Liaising with Development teams in-house and offshore to troubleshoot website bugs and issues
  • Managing the workload of the in-house BAU team
  • Briefing multiple content creating agencies
  • Ensuring a daily publishing routine is planned and maintained
  • Maintaining content documentation and guidance checklists when necessary in line with content production

Vauxhall/Content Manager

MRM Meteorite
London
11.2017 - 08.2018
  • Uploading content (copy, images, videos, external applications) with Adobe CQ5 / Adobe Experience Manager (AEM)
  • Creating web pages from scratch using templates adhering consistently to brand styling and guidelines
  • Populating and updating web pages with content provided by the project manager or the client
  • Tracking content tasks using JIRA workflow management system
  • Responding on time to feedback and amends from the QA Team and the client
  • Liaising with technical teams in-house and offshore to troubleshoot website bugs and issues
  • Maintain content documentation and guidance checklists when necessary in line with content production
  • Support existing staff and business during the transitional roll-out period of content onto new platforms

Website lead

Pfizer
Tadworth
10.2016 - 11.2017
  • Working as part of the Pfizer Country Brand/Portfolio team, supporting the publishing, and approving of marketing content and services across the UK Pfizer HCP Portal
  • Working closely with multiple content creating agencies ensuring a daily publishing routine is planned and maintained
  • Content is published in line with compliance processes and approved by the Pfizer business teams
  • Ensuring deadlines are being met, dependencies established, and risks are mitigated with a strong collaboration with the development and operations teams
  • Optimising the customer experience based on analytics reviewed by the business teams
  • Setting up Jira to create a workflow system to manage requests and manage content planning
  • Executing governance decisions establishing SLA’s creating, implementing, and establishing content publishing process plans
  • Chairing weekly content review and planning meetings

Web Producer

John Lewis
London
10.2015 - 10.2016
  • Brought in to manage BAU updates for John Lewis Finance, including liaising with the Dev team to fix legacy issues and find ways to improve work effectiveness for future updates
  • Manage content requirements and prepare the content roadmap in preparation for the planned migration to AEM
  • The chief point of contact for the operational teams in actioning site changes
  • Responsible for the briefing and maintenance of web assets with various teams for CMS usage
  • Ensuring all brand guidelines are rigorously followed and applied
  • Contributing to creative sessions and leading from a web perspective
  • Implementing and maintaining a workflow system to ensure all work briefed in is tracked and prioritised as necessary
  • Regular one to one sessions with permanent staff members on the use of Content management systems, web best practices and writing for the web.

Content Manager

ORM, Royal Bank of Scotland
London
09.2015 - 10.2015
  • Managing the content migration for a new section of the RBS website moving into Adobe AEM
  • Build content working to build sheets, sitemap, and copy decks
  • Page creation including metadata
  • Ensuring all pages are tagged with the relevant taxonomy filters
  • Develop an understanding of page components and editorial formats for the build
  • Review pages and raise bug issues in Jira.

Content Designer/Technical Author

AKQA, Rolls Royce
London
08.2015 - 09.2015
  • Building content in Adobe AEM for a newly rebranded Rolls-Royce website, working to build sheets, sitemap, and copy decks
  • Page creation including metadata
  • Ensuring all pages are tagged
  • Reviewing pages and raising bugs and issues in Jira
  • Chairing daily content build review meetings.

Content Designer

Razorfish, McDonald’s
London
07.2015 - 08.2015
  • Working with the social media team to develop content that engages audiences and drives interaction
  • Creating and editing video content and motion graphics
  • Creating all forms of content from infographics to illustrations, brand imagery and promotional marketing.

Content Manager

MRM Meteorite, Coca Cola
London
02.2015 - 03.2015
  • Migrating the Coca-Cola Corporate multi-regional websites over to Adobe CQ (AEM)
  • Creation of pages following the new sitemap structures and specifically developed page templates
  • Advising where improvements can be made from a content perspective
  • Building content in AEM - working to build sheets, sitemap, and copy decks
  • Ensuring the correct metadata is applied and all pages are tagged with the relevant taxonomy filters
  • Developing an understanding of page components and editorial formats for the build, then creating How to guides for new users
  • Reviewing pages and raising bugs and issues in Jira, working with Dev to make necessary improvements.

Paternity Leave

Home
Teddington
05.2014 - 02.2015
  • Ensured I stayed on top of digital trends and advancements in content creation via various reading material and contacts.

Content Delivery Manager

Barclays
London
02.2014 - 05.2014
  • Gathering requirements in preparation for the content migration and reviewing components and templates to ensure they are fit for purpose
  • Creating a content strategy to ensure a smooth delivery
  • Communicating that strategy to stakeholders
  • Managing the sign-off process and ensuring every change meets the brief and the stakeholders' expectations
  • Assessing technical and CMS requirements
  • Managing and executing content changes across the client's websites using Adobe AEM content management system.

Web Consultant

British Airways
Harmondsworth
09.2013 - 11.2013
  • Responsible for prioritising content migration activity of online content for global multi-lingual sites in the BA portfolio
  • Design, creation, and modification of content to agreed SLAs
  • Delivering this activity using established business tools, templates, and processes to agreed budgets and timescales, maintaining an inventory of site pages, owners, and editors
  • Management of digital assets, potential to include sourcing, editing and adherence to usage rights
  • Deliver content changes in line with ba.com standards and guidelines, corporate and brand integrity, user experience best practice and legal compliance
  • Support content migration by managing the delivery of translated content through defined business workflows.

Product Owner/Change Manager

Protect Your Bubble
Windsor
06.2013 - 09.2013
  • Working for Protect your bubble part of the Assurant insurance group
  • Managing and implementing the website change delivery schedule
  • Managing content production sign off from copy sign off to live sign off web pages
  • Liaising with US counterparts via regular Skype meetings
  • Scoping initial change requests such as bug fixes and content changes
  • Liaising with and supporting third party web design and development agencies in creating enhancements across customer journeys and web pages
  • Carrying out task acceptance testing and additional regression testing as and when needed
  • Assisting with identifying areas and scope for potential A/B and multivariate testing
  • Creating performance reports for stakeholders using Google analytics reporting tools and Jira.

Web Content Editor

British Gas
Staines
10.2011 - 04.2013
  • Working with Adobe CQ5 content management system to publish and update online content for the new British Gas website
  • Liaising with SEO/SEM specialists, design agencies and web developers
  • Working with issues surrounding user experience, accessibility, and information architecture
  • Ensuring pages conform to set designs and architecture
  • Editing content to the desired length within agreed timescales
  • Building & Maintaining a library of reusable templates, widgets, and images
  • Implementing Adobe Test and Target tool
  • Establishing and adhering to content production standards
  • Working closely with stakeholders to ensure pages are exact to requirements for launch.

Web Content Manager

Orange
London
06.2011 - 09.2011
  • Working as part of the BAU team maintaining http://shop.orange.co.uk/ using ATG CMS
  • The sole responsibility for the updating and development of Orange business shop
  • Weekly and monthly planning and refresh of all banners across Orange shop
  • Specifying and scheduling design and development work for mini-sites and promotions.

Web Content Producer

Radley Yeldar, Lloyds
10.2010 - 01.2011
  • Working on the design and redevelopment of Lloyds Banking Group’s new Website
  • Creating and developing templates and components within Interwoven TeamSite
  • Part responsibility for the management of the Lifecycle of the site including planning coordination, roll out and UAT testing
  • Reporting defects and bugs using HP Quality Centre
  • Liaising with all relevant business units and users.

Content Administrator

MRM London
06.2010 - 09.2010
  • Working closely with the creative and editorial teams
  • Contributing to the build and development of the new www.vauxhall.co.uk website
  • Using wireframes to build a new site structure and create web pages from scratch using Day CMS
  • Ensuring images are correct, copy adheres to the tone of voice and all pages and images are tagged correctly
  • Managing workflow, tracking issues, and escalating bugs using JIRA bug and issue tracker
  • Carrying out UAT and fixing and resolving any bugs found.

Content Coordinator

Electronic Arts
London
08.2009 - 05.2010
  • As part of the online publishing team, inputting data for numerous territory implementations of the new EA.com platform
  • Sourcing local language content; transferring text product information to product pages within Vignette media Centre CMS
  • Keeping detailed records of localisation issues; missing or incomplete data; using JIRA to report localisation bugs & technical issues.

Executive Web Producer

Virgin Media
London
12.2007 - 01.2009
  • Content management in Interwoven TeamSite
  • Creation of promotional email and website campaigns
  • Managing the overall Web BAU workflow.

Content/Project Manager

NHS
Winchester
06.2007 - 11.2007
  • Developing a new website/intranet NHS education south-central
  • The migration and collation of content from nine NHS south websites into one new NHS education south-central website.

Content Manager

JP Morgan
London
01.2007 - 06.2007
  • Design, creation, amendment, and update of web pages using Vignette content management system, Dreamweaver, fireworks, CSS, and hand-coded HTML/XML
  • Maintaining the overall Website Administration site map; keeping track of over 80 JP Morgan global sites.

Web Producer

Amazon
Slough
09.2006 - 12.2006
  • Editing and producing regular, dynamic sales/marketing copy
  • Repurposing and uploading copy and images for the web and email templates using Microsoft SharePoint and the in-house Content Management System/CMS
  • Email / website campaigns using HTML and XML
  • Creating high-level reports and presentations using Microsoft office tools, Word, Excel

Web Editor

Sky
Isleworth
06.2006 - 08.2006
  • Contributing to the re-launch of sky.com; migration and creation of content using Vignette content management system and hand-coded HTML
  • Sourcing site content, editing images using Photoshop
  • Ensuring content is on-brand and adheres to the tone-of-voice of the content style guide
  • Carrying out website testing including checking links, usability, and ease of navigation.

Education

BA (Hons) - Multimedia

Brighton University
Brighton

A-Levels -

Lewes Tertiary College

Skills

Content management: extensive experience managing and maintaining website and app content using various content management systems, including Adobe Experience Manager (AEM), Sitecore, Drupal, WordPress, Teamsite and Contentful Headless CMS, resulting in increased website traffic, user engagement, and conversions

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Timeline

RSM /Sitecore Migration Manager

Big Group
09.2022 - Current

Senior Content Manager

Tribal Worldwide
05.2022 - 12.2022

Content Manager

Aviva
05.2020 - 02.2022

Audi/Content Manager

BBH
03.2019 - 05.2020

Sitecore manager

HCA Healthcare
09.2018 - 01.2019

Vauxhall/Content Manager

MRM Meteorite
11.2017 - 08.2018

Website lead

Pfizer
10.2016 - 11.2017

Web Producer

John Lewis
10.2015 - 10.2016

Content Manager

ORM, Royal Bank of Scotland
09.2015 - 10.2015

Content Designer/Technical Author

AKQA, Rolls Royce
08.2015 - 09.2015

Content Designer

Razorfish, McDonald’s
07.2015 - 08.2015

Content Manager

MRM Meteorite, Coca Cola
02.2015 - 03.2015

Paternity Leave

Home
05.2014 - 02.2015

Content Delivery Manager

Barclays
02.2014 - 05.2014

Web Consultant

British Airways
09.2013 - 11.2013

Product Owner/Change Manager

Protect Your Bubble
06.2013 - 09.2013

Web Content Editor

British Gas
10.2011 - 04.2013

Web Content Manager

Orange
06.2011 - 09.2011

Web Content Producer

Radley Yeldar, Lloyds
10.2010 - 01.2011

Content Administrator

MRM London
06.2010 - 09.2010

Content Coordinator

Electronic Arts
08.2009 - 05.2010

Executive Web Producer

Virgin Media
12.2007 - 01.2009

Content/Project Manager

NHS
06.2007 - 11.2007

Content Manager

JP Morgan
01.2007 - 06.2007

Web Producer

Amazon
09.2006 - 12.2006

Web Editor

Sky
06.2006 - 08.2006

BA (Hons) - Multimedia

Brighton University

A-Levels -

Lewes Tertiary College

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