Ben Smith
Rotherham,South Yorkshire
Summary
Results-oriented professional with expertise in lead generation, strategic prospecting, and key account management. Skilled in client contract negotiations and sales trend analysis, with a strong track record in product demonstrations and stakeholder engagement. Proven success in consultative selling and relationship development through effective communication strategies. Committed to leveraging networking skills to drive business growth and enhance client satisfaction.
Overview
13
13
years of professional experience
3
3
years of post-secondary education
Work history
Business Development Manager
B&B Press
Rotherham, South Yorkshire
2019.05 - Current
- Drive revenue growth with innovative sales strategies achieving on average £1million per year from mainly new business opportunities.
- Secured new business opportunities through strong relationship-building with potential clients.
- Generated leads to bring in new client revenue and improve bottom-line profitability.
- Converted potential customers via targeted outreach through telephone, email, and in-person enquiries.
- Generated new leads through proactive networking efforts.
- Conducted market research identifying viable business opportunities to inform strategy.
- Collaborated with stakeholders to align business goals and objectives.
- Negotiated and approved prices and contracts, boosting growth for the business.
- Implemented marketing initiatives for greater brand visibility.
National Business Development Manager
Kingsway Claims
Sunderland
2018.09 - 2019.04
- Managed key accounts, resulting in consistent revenue generation.
- Negotiated contracts with prospective clients to establish profitable partnerships.
- Devised successful sales pitches for significant conversion rates.
- Analysed sales reports to identify trends and update strategies.
- Used multi-source data to determine sales and delivery terms for products and services.
- Coordinated promotional campaigns that increased brand visibility.
- Collaborated with stakeholders to align business goals and objectives.
- Addressed customer queries promptly and effectively to ensure high satisfaction levels.
National Account Manager - Sport & Leisure
The Montagu Group
Leeds
2017.06 - 2018.09
- Winning over £2million of new business through the implementation of new contracts with Pure Gym and
strategic account management with a number of existing clients - Managed national wholesale operation with £890k budget for sports nutrition & healthy eating products, ensuring alignment with company goals.
- Managed sales negotiations leading to increased annual revenue.
- Led strategic planning for improved market penetration.
- Managing the efficient and proactive performance of 3 sales executives
- Collaborated with internal departments to develop and implement integrated solutions, enhancing overall service delivery.
- Coordinated with marketing team, enhancing promotional strategies.
- Coordinated with marketing team, enhancing promotional strategies.
National Advertising Account Manager
Johnston Press PLC
Sheffield
2016.03 - 2017.05
- Consistently achieved and exceeded sales targets established by senior management through strategic planning.
- Organising and attending external meetings nationwide with clients such as Sainsbury's PLC, Tesco, Asda,
Pendragon and Barratt Homes selling advertising campaigns on a national level across 200 publications and
digital platforms. - Maintaining shrewd budget management when overseeing campaigns on behalf of clients with a minimum
marketing spend of £200,000 per campaign. - Managed relationships with over 150 key national accounts.
- Coordinated campaigns with national PR companies, resulting in increased brand visibility for clients.
- Evaluated profitability of advertising platforms and implemented best practices for optimisation.
- Contacting businesses nationwide to talk over the advertising opportunities on both digital and print platforms
that Johnston Press Plc offer.
Commercialisation Manager
Lambert Smith Hampton
Doncaster
2015.10 - 2016.03
- Daily management of the retail shopping centre floor & all commercial activities, whilst monitoring overall
sales performance of all traders. - Forecasted budgets and managed financial targets while identifying new income opportunities to enhance profitability.
- Coordination of internal teams, ensuring promotional set up and event activities are effectively managed
meeting the brands needs and the Health & Safety needs of the shopping centre. - Ensuring that the value proposition is effectively communicated to every prospective client, demonstrating an
aspiration to meet client's needs. - Maximize sales opportunities - Securing sales via advertising and promotional opportunities- ranging from
£150-£200,000. - Account Management of all clients in the scheme such as retailers Debenhams, Next PLC, Sainsbury's, the
Arcadia group and Model's Own. - Researching potential commercialisation opportunities and companies who would fit into the retail scheme to
maximize profits for the landlord's office and increase footfall to the centre. - Working closely with experiential ad agencies and local media companies to generate awareness for local,
national and international businesses. - Implementing business development strategies through cold calling and 1:1 meetings to increase contacts
database and bring in new pioneering retailers and food operators to the centre including Ed's Easy Diner. - Administrative tasks such as dealing with inquiries, processing bookings/contracts, invoicing, debt
management & reports. - Generation of reports, presentations & case studies for either prospective clients or the landlord's office.
Commercial Partnerships Manager
Sheffield International Venues
Sheffield
2013.06 - 2015.10
- Run and manage the sponsorship and advertising department
consisting of 4 Commercial Managers looking after 14
independent sports, leisure and entertainment venues. - Generate sponsorship for all aspects of the business through
researching potential advertising leads. - Meeting with national and international companies to present
advertising & sponsorship opportunities and relaying the
benefits of working in partnership with Sheffield International
Venues Ltd. - Identify development opportunities throughout the business to
exploit and maximize profitability across the portfolio of property
such as Sheffield Arena, Sheffield City Hall and the English
Institute of Sport Sheffield. - Working closely with the Group Sales Director to identify areas
of the business with the most potential to attract sponsors. - Contract negotiation and implementation with worldwide
companies such as Speedo and Coca Cola. - Account management of over 150 corporate business partners
with some individual accounts in the excess of £2.5million. - Increasing profits through actively up-selling every arm of the
business to new and current partners. - Attending networking and conference events to further expand
knowledge and awareness of current corporate organisations. - Ensure that the best technology in communications, customer
profiling, lifestyle analysis, market segmentation, customer hot
spotting, competitive trends is analysed and presented in a
clear format to allow maximum sales within the company. - Regular meetings with heads of departments and directors of
the business to actively discuss ways of developing the
business and the commercial platforms SIV Ltd can offer to
maximize profitability.
Education
Bachelor of Science - Sport Business Management
Sheffield Hallam University
Sheffield 2010.09 - 2013.06
Skills
- Lead generation
- Strategic prospecting
- Key account handling
- Client contract negotiations
- Sales trend analysis
- Product demonstration
- Stakeholder management
- Consultative and relationship selling
- Relationship development
- Warm and cold calling
- Networking ability
- Adaptability to market changes
- Resilient to pressure
- Strategic decision-making
References
References available upon request.
Timeline
Business Development Manager
B&B Press
2019.05 - Current
National Business Development Manager
Kingsway Claims
2018.09 - 2019.04
National Account Manager - Sport & Leisure
The Montagu Group
2017.06 - 2018.09
National Advertising Account Manager
Johnston Press PLC
2016.03 - 2017.05
Commercialisation Manager
Lambert Smith Hampton
2015.10 - 2016.03
Commercial Partnerships Manager
Sheffield International Venues
2013.06 - 2015.10
Bachelor of Science - Sport Business Management
Sheffield Hallam University
2010.09 - 2013.06