Ben Mawdsley
Liverpool
Summary
Experienced Crypto Marketing Specialist with over 3 years in the web3 and cryptocurrency space. Adept at managing high-impact marketing campaigns, partnerships, and influencer engagement. Proven ability to build and grow communities, manage stakeholders, and drive user engagement across blockchain ecosystems. Strong knowledge of the latest trends in the crypto industry with a goal-oriented, ambitious mindset, and a deep understanding of partnerships and cross-channel marketing strategies.
Overview
9
9
years of professional experience
Work History
Head of Social Media
Opulous
11.2020 - Current
- Spearheaded marketing initiatives in the intersection of music and blockchain, leading to increased artist funding through innovative blockchain solutions.
- Developed and implemented community growth programs, growing the Twitter community from 0 to 100k organically.
- Recruited and managed global influencers and crypto creators, enhancing brand awareness through strategic partnerships.
- Collaborated on marketing campaigns with creators, facilitating AMA sessions, interviews, and community events.
- Led the Social media team, overseeing the creation of content for websites, blogs, and social media platforms.
- Tracked and analysed community engagement metrics, using data to refine marketing strategies and boost retention.
- Raised $500k for Lil Pump's MFT sale, driving engagement through successful airdrop campaigns and influencer collaborations.
Ditto Music Social Media Manager
Ditto Music
11.2018 - 04.2020
- Managed all social media platforms including Linkedin, X, Instagram.
- Fostered strong relationships with clients and content managers, overseeing social media campaigns for multiple award winning artists.
Supply Chain Coordinator
Ditto Music
08.2016 - 11.2018
- Played a key role in quality assurance and product data management, ensuring high standards and efficiency in content delivery.
Education
NVQ Level 3 in Business Administration - Buisness
Southport College
Southport /2016 - /2018
Skills
- Crypto Partnerships & Creator Recruitment: Extensive experience onboarding and managing relationships with global influencers and crypto creators
- Community Growth & Marketing: Proven ability to create community-driven initiatives and execute influencer-led marketing campaigns
- Cross-Channel Marketing: Expertise in managing social media platforms, email communications, and content creation across various channels
- Stakeholder & Partnership Management: Skilled at building and maintaining strong relationships with artists, influencers, and crypto creators within the web3 space
- Data-Driven Strategy: Strong analytical skills to track engagement, retention, and satisfaction metrics, with a focus on continuous improvement
- Web3 Knowledge: Deep understanding of the web3 space, NFT market, and blockchain ecosystem with up-to-date knowledge of crypto trends
References
Lee Parsons - CEO of Ditto Music and Opulous
Email - Lee@dittomusic.com
Fernando Cruz - Chief Product Officer
Email - Fernando@opulous.org
Affiliations
- Active day trader
- Strong network with some of the biggest KOL's in the crypto space.
Timeline
Head of Social Media
Opulous
11.2020 - Current
Ditto Music Social Media Manager
Ditto Music
11.2018 - 04.2020
Supply Chain Coordinator
Ditto Music
08.2016 - 11.2018
NVQ Level 3 in Business Administration - Buisness
Southport College
/2016 - /2018
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