BEN MALKA

As the Founder and Lead Strategist of Mode TwentyOne, I architect commercial ecosystems that bridge the gap between world-class digital talent and global brands, turning influence into scalable, long-term revenue. I serve as the primary driver of agency growth, identifying and closing six-figure ambassador deals and cross-platform campaigns with partners such as Samsung, META, and Nvidia. My role combines high-level executive leadership—overseeing international expansion into EMEA and Dubai markets—with hands-on talent curation, where I headhunt elite creators and execute platform migration strategies to maximize their monetization. By maintaining "Tier 1" relationships with global marketing heads and evaluating hospitality opportunities worldwide, I ensure Mode TwentyOne remains the premier agency for high-impact influencer activations.

As Director and Head of Influencer & Gaming at InterTalent, I led the agency’s transition into the digital-first era by building and scaling a specialist division focused on the creator economy. I managed an exclusive roster of professional gamers and streamers, professionalizing their commercial output while securing high-stakes "Tier 1" partnerships with global brands such as Samsung, Adidas, Lacoste, and H&M. Beyond lead negotiations and contract management, I served as a divisional subject matter expert on digital monetization and oversaw the end-to-end delivery of complex, talent-led campaigns, ensuring measurable ROI for brand partners and long-term strategic growth for the agency’s digital talent.

• Manage top tier UK Lifestyle talent. Directly involved in brand deals, career development and diversifying revenue streams
• Oversee Creative on all campaigns including but not limited to ideation, pitching, influencer discovery and execution.
• Manage the entire P&L of the division.
• Oversee and manage multiple brand consultancies on Dentsu retained clients for all gaming and lifestyle initiatives.
• Biggest achievements: Signed top UK talents Freya Nightingale, Gee Nelson and Randolph, brought in over £250,000 worth of brand deals in the first five months of employment. Independently and successfully won a consultancy pitch for a large FMCG brand on their Global Gaming strategy – including creative, influencer discovery, campaigns, esports teams/tournaments and media buying.

• Lead multiple seven figure plus accounts such as JBL Audio, Porsche, Heinz Ketchup, Samsung Gaming and Activision
• Oversee the entire Influencer team implementing best practices, creative ideas, contract discussions and campaigns
• Directly manage ten individuals (Creatives, Talent Managers, Designers, Partnership Managers and Social Media Managers) and their career growth within the team. Setting quarterly KPI’s and weekly one to one’s

• Managed the entire influencer, content, and social media marketing space across EMEA traveling internationally on a weekly/monthly basis.
• Built a celebrity network from start to finish and signed various ambassadors to the HyperX roster for the We’re All Gamers global campaign.
• Worked with top YouTube content creators for product placement and partnerships. Developed contracts and agreements and lead negotiations for deals.
• Involved with product development with professional gamers to refine and optimize final editions of all gaming peripherals
• Responsible for EMEA YouTube channels (Germany and France). Built the strategy, video ideas and team to manage video production and marketing.
• Biggest achievements: Signed Dele Alli (Spurs), Marco Reus (Dortmund), Raphael Varane (Real Madrid) and Casemiro (Real Madrid) to ambassador contracts - an industry first for a gaming peripheral brand. Grew German YouTube channel to 90k in 12 months from zero.

• Client portfolio included Warner Bros Games, Theatrical and Home Entertainment, Sainsbury’s, Gap, McCain’s, Canon, Expedia, Elizabeth Arden, Macmillan and British Heart Foundation clients.

• Client portfolio included Lloyd’s Banking Group, Halifax, EE, Nintendo, HomeServe, Swinton Insurance, Butlins, Comparethemarket and Jet2 accounts simultaneously.