An award-winning creative and event sales professional with over 20 years of experience in project management, content production, client negotiation, and customer service. Leveraging a keen eye for detail and an investigative approach to problem-solving in high-pressure environments. With a proven track record of client commendation and satisfaction.
Working as a first point of contact for small business owners across the UK and US as part of Capital on Tap. An all-in-one business credit card & spend management platform, built for SMEs. Maintaining the award-winning level of customer service that the organisation has built its reputation on as one of Europe's fastest growing Fintech companies. During my tenure with the organisation I have been a part of key pilots for new customers through the Capital on Tap "Spend card" and been the customer operations point of resource for the Savings product launched by Capital on Tap in 2025. Throughout my time with Capital on Tap I have maintained high personal KPI scores, while demonstrating creative problem solving, working as part of a team alongside external departments providing support for customers, around-the-clock technical support, and first-call resolution of feedback and customer enquiries in line with the guidance of the Financial Conduct Authority.
Working as the senior events manager at the award-winning Spirit of Wales distillery. Managing the company's busy events schedule of internal events at its headquarters to specialist food festivals and trade shows including the Royal Welsh Showgrounds and the UK Bar show at the Birmingham N.E.C.
Responsibilities in the role included working to ensure the logistic requirements of events were successful, minimising potential issues faced by event staff by leading pre-event team briefings to present a final action plan and provide updates on last-minute details. Liaising with clients to determine event requirements and constraints, outlining bespoke event frameworks to meet needs and exceed expectations for key partners in Welsh Government such as Cywain and the Welsh Business Network.
Working as the senior events and communications specialist within South Wales Sparkle Appeal charity. Supporting young people and their families with disabilities and/or developmental difficulties across Gwent. Responsibilities included the preparation of strategic planning for communications and fundraising activities for the organisation. Working with key stakeholders such as local council authorities for disability-supported leisure projects and the NHS staff housed in many of Sparkle's venues.
Sparkle provides a unique hybrid of both leisure, healthcare, and support services for those with complex needs. Being privately funded fully through grants and donations this role involved overseeing, press and PR communication for the organisation. As well as performing administrative duties relating to fundraising research, data, and finance management through tools such as the CMS back office system "Donorfy"
Accepting a role as partner/agent with Koolwaters, an internationally regarded music and talent agency. Managing a stable of over 60 world-class talents and influencers as part of the cross-genre roster, Koolwaters artists include talents listed in the industry-leading DJ Mag Top100 list alongside a role as official brand ambassadors of Warner Music's: Spinnin' Records label and family of brands. The agency's key goals included developing relationships with international festivals and event organisers, and negotiating and closing high-value business deals through effective PR campaigns and persuasive pitches and presentations on behalf of our artists.
Maintaining advanced industry knowledge on current music trends in the sector, Koolwaters focuses on artist development working with musicians from around the world transitioning from the first breakout moments on an international stage to headline positions at the world's premier showcases. While day to day responsibilities besides client negotiation include social media marketing and copywriting of press materials, legal contracting, and maintaining our internal database of international clients through the industry standard "Overture" program.
Working as the senior project manager with a diverse range of arts, sports, entertainment and community / corporate client events at “The Neon” A 2000 capacity grade II Listed Cinema now converted to a multipurpose events space. From initial creative development and marketing of a project through to sourcing and liaising with artists agencies into onsite management throughout the event for public and private clients such as Admiral, Trinity Mirror, National Theatre Wales, and the Bomber Pearce Legacy Foundation. Additional responsibilities include the day-to-day operations of the venue, including its box office dealing with enquiries through social ticketing platforms such as Fatsoma, Universe, Seetickets, and Ticketmaster. The programming of “Event” cinema broadcasts at the venue, as well as working with licensing departments that regulate live sports events at the venue such as the British Boxing Council.
Working with the team at NPclubs as an events manager across the company's 6 core venues and additional business. From in-house development of marketing strategy for the business in partnership with the senior management team each responsible for their individual venues. Responsibility in the role included a full program of events across the venues to ensure a diverse mix of entertainment featuring live bands, headline and resident DJ's alongside managing external communications for each of the businesses.
Highlights include; External event projects for the former Newport University (now University of South Wales), A multi-stage festival project for Newport County Football Club, and external collaborations on city centre events such as the Newport Food Festival. During my tenure with the company, the role adapted as theneeds of the business changed, taking a managerial role in the central office supporting both the accounts team and the development of centralised team of technical staff and project managers.
Working with the portfolio of UK art Distributor Demonfort Fine Art in this sales and administrative cantered role responsibilities include. Face to face sales negotiation with clients in the purchase of original artwork and other luxury goods alongside support roles including maintenance of the website, social media, client database, and artwork stored at the gallery through the back-office CRM system “Artbook”.
Freelance work across several regional campaigns in Wales for the international marketing and promotions brand. With project management to execute a national campaign at aregional level. Including the recruitment of specialist events staff, strategic development, and marketing logistics on a tight budget. For demanding brands such as the KISS media group, Live Nation, and Sony Ericsson
General Manager of the Full Fat Marketing team working in-house for several venues within the Beatbox bars group including The Buffalo Bar, 10Ft Tall, Undertone, and Mr Smiths.