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Associate Principal Engineer

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To lead the change towards customer centricity and customer success for building world class timeless brands which would lead to business transformation.
Have worked at leadership level strategic assignments on brand strategy, customer experience,go to market strategy, consumer and brand marketing, consumer insights, market research, innovation and new product development.
A seasoned professional with nearly 20 years of experience in: ~ Brand Positioning ~ Market Research & Analysis ~ Market and Competitive Intelligence ~ Consumer and Cultural Insight ~ Brand Strategy Formulation ~ Customer Experience Strategy - Consumer Journey mapping ∙Servicing customers and helping the business grow∙ Specific interest in building user growth journeys and deploying them cross-functionally Understanding our customer journey,their expectations and needs for building the in search journey, in store journey and post purchase journey ∙ Developed a full understanding of the connected consumer journey both offline and online shopper behaviour.

I am a senior marketer and team leader with over 12 years of extensive experience in marketing. I have advanced from hands-on marketing roles to successfully lead high-performing teams, specializing in developing comprehensive through-the-line strategies and executing initiatives that effectively engage audiences and drive increased spending. My background as a former Studio Manager in a creative agency equipped me with a deep understanding of both client and agency dynamics, facilitating the delivery of innovative campaigns. I excel in stakeholder management and engagement, and I am recognized for my leadership in multi-disciplinary project teams, consistently delivering results through effective relationship management

CRM and Customer Engagement leader with 7+ years driving retention and lifetime value through data-led lifecycle strategies and automation. Strong stakeholder management and experience leading multiple initiatives to deliver consistent customer experiences and measurable business outcomes.

Dynamic sales leader with a proven track record at Atrium Homes LLP, adept at driving revenue growth through innovative marketing strategies and effective team management. Skilled in CRM and vendor relations, I excel in fostering customer relationships and achieving sales targets, ensuring seamless operations and timely payments. Seasoned Senior Manager with a deep understanding of strategic business planning and development. Strengths include strong leadership, effective communication skills, decision-making abilities, and problem-solving capabilities. I have consistently delivered results in previous roles by driving operational efficiency, enhancing team productivity, and implementing innovative management strategies.

Ben Crouch

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Lead CRM Manager

Marketing Communications Manager

CRM Manager US

Marketing Communications Manager

Content Manager

Marketing Executive

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Bachelor of Arts - Journalism, Film & Media

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Lead CRM Manager

CRM Manager US

Marketing Communications Manager

Content Manager

Marketing Executive

Bachelor of Arts - Journalism, Film & Media

Marketing Communications Manager

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