Optimove
Ben Crouch
Retention & Loyalty Lead
15 Maberley Court,
Summary
Performance motivated individual with over 10 years professional experience efficiently improving online engagement. Responsible for ensuring a positive return on investment from an eight figure marketing budget. Successful record improving personalisation through real-time user flows. Expertise in managing teams, automating customer journeys and establishing workflows and processes enable me to improve the output of any marketing team.
Overview
2025
2025
years of professional experience
Work History
Lead CRM Manager
FairPlay Sports Media
01.2024 - Current
- Driven personalised email campaigns that drove a 141% click uplift versus baseline comms
- Successfully launched and delivered subscription workflows in the US & UK for Oddschecker
- Launched a new upsell campaign with over 16 thousand different content permeations
Marketing Communications Manager
Tottenham Hotspur Football Club
4 2022 - 11.2023
- Managing a team of Marketing Executives to deliver industry-leading personalisation campaigns
- Delivered against set CRM channel metrics and revenue targets
- Established new planning processes to improve output of the Digital and Marketing teams
- Increased email engaged metrics to a company ATH
CRM Manager US
Kindred Group
04.2020 - 04.2022
- Managing a team of CRM specialists and all customer facing touchpoints for Unibet in the USA
- Implementing multi product propensity model from Data Science team into lifecycle campaigns
- Increased 1st to 4th deposit rates by 9% as part of New Player lifecycle optimisation
- Efficiently allocating multi-million-dollar promotional budget for best ROI
Marketing Communications Manager
Kindred Group
08.2017 - 04.2020
- Automating CRM lifecycles (early life, churn, high value) for key customer life stages
- Increased bonus spend to most valuable players by 8% by integrating data-led prediction models
- Project managing global multi-brand campaigns
Content Manager
Kindred Group
01.2015 - 08.2017
Marketing Executive
NetBet
01.2013 - 01.2015
Education
Bachelor of Arts - Journalism, Film & Media
Cardiff University
Cardiff 09.2008 - 2011.09
Skills
Marketing strategy
Customer engagement
Performance marketing
Process & workflow optimisation
Analytical skills
Budgeting & allocation
Software
Movable Ink
Google Analytics
Xtremepush
Mondaycom
Interests
A passionate football fan, I also watch & play in my spare time I am also learning Italian and teaching myself to code in R
Timeline
Lead CRM Manager
FairPlay Sports Media
01.2024 - Current
CRM Manager US
Kindred Group
04.2020 - 04.2022
Marketing Communications Manager
Kindred Group
08.2017 - 04.2020
Content Manager
Kindred Group
01.2015 - 08.2017
Marketing Executive
NetBet
01.2013 - 01.2015
Bachelor of Arts - Journalism, Film & Media
Cardiff University
09.2008 - 2011.09
Marketing Communications Manager
Tottenham Hotspur Football Club
4 2022 - 11.2023
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