Belinda Swana
BURY,United Kingdom
Summary
Accomplished marketing professional with expertise in strategic marketing and planning, brand and product positioning, and integrated campaign management. Demonstrates proficiency in budget and resource management, digital marketing including SEO, PPC, and social media, as well as CRM and marketing automation using Salesforce and Wrike. Proven track record in team leadership and people development, delivering ESG & EDI programmes, managing PR, crisis communications, internal communications, event sponsorships, and stakeholder engagement with C-suite executives. Committed to driving impactful marketing strategies that enhance brand visibility while fostering sustainable growth.
Offering strong foundation in strategic thinking and creative problem-solving. Knowledgeable about digital marketing, brand development, and customer engagement. Ready to use and develop leadership, communication, and analytical skills in Director of Marketing and Communications role.
Overview
25
25
years of professional experience
Work history
Head of Marketing
Sunbelt Rentals UK & Ireland
05.2022 - 07.2025
- Company Overview: Formerly A-Plant, Ashtead Plant Hire Company Ltd
- Leading the end-to-end marketing strategy across 25+ business units, sector and added value services, aligning marketing with sales and operations using a ‘commercial triangle’ model.
- Part of the marketing senior team oversaw the rebrand of acquired companies to unify the brand across UK and Ireland.
- Formerly A-Plant, Ashtead Plant Hire Company Ltd
Head of Product Marketing
Sunbelt Rentals
05.2020 - 05.2022
- Led product marketing strategy and rebranding following M&A activity.
- Directed development of over 14 brand-aligned websites and supported transition to digital-first customer experience.
- Shaping multi-sector B2B marketing plans aligned with commercial priorities.
- Managing campaigns, events and product launches with over £1m+ annual budget.
- Lead and steering team restructure and onboarding Wrike for project management across 25+ team members.
- Driving persona development, customer journey mapping and marketing operations.
- Collaborating with North American marketing leads on global initiatives and campaigns.
- Managing marketing managers ensuring brand consistency, tone of voice, and digital content across all channels.
- Part of steering groups for EDI, sustainability and community engagement.
- Lead several virtual and physical internal/external conferences, supplier events and capital markets day broadcasts.
- Direct line management of 10+ marketing professionals, including generalists and specialists responsible for recruitment, coaching, performance reviews and ongoing development.
- Member of the ambassador network (100+ colleagues) delivering strategic updates via roadshows every six months across 180+ locations, engaging 4,000+ teammates.
- Part of senior marketing team who rebranded 25+ businesses into unified Sunbelt Rentals identity within 6 months during Covid.
- Led launch of internal comms app for 4,000+ employees.
- Delivered major live and virtual events with audiences of 500–4,000 across regions.
Senior Marketing Manager
A-Plant, Ashtead Plant Hire Company Ltd
01.2019 - 05.2020
- Led national marketing campaigns and digital strategy during a period of significant transformation, expansion, and acquisition.
- Responsible for shaping and delivering national multi-channel campaigns, brand integration, and digital development, while supporting internal communications and stakeholder engagement across the organisation.
- Led marketing integration of 20+ acquisitions, including full rebrands and development of 14+ websites.
- Led a digital marketing team across SEO, PPC, social media, UX, and analytics – improving channel performance and enhancing ROI.
- Managed onboarding of lead creative and digital agencies from pitch to implementation.
- Developed and launched internal communications app for 4,000+ employees.
- Project managed ecommerce site development post-acquisition including new ecommerce development.
- Delivered national events and internal conferences, including over £1m+ budget event for 800+ attendees.
- Produced board-level reporting and marketing dashboards to demonstrate campaign performance and strategic impact.
Various Roles
Keepmoat Ltd
11.2004 - 03.2013
- Held several marketing roles supporting the regeneration and new build divisions.
- Delivered regional B2B/B2C marketing, stakeholder comms, community engagement and CSR.
- Oversaw high-profile internal and external events across the UK.
- Managed CSR and employee engagement programmes.
- Led Considerate Constructors initiatives and internal communications.
- Created newsletters, technical brochures, and media content with agencies.
- Supported the regeneration and new build arms of the business.
Supplier Liaison
HSBC Bank
06.2002 - 10.2004
- Resolved cash discrepancies across accounts and liaised with major clients.
Evening Administrator
Department of Work & Pensions
02.2002 - 01.2003
- Supported child maintenance cases through school, employer, and parent liaison.
Freelance Marketing Coordinator
Commonwealth/Kino Film
03.2002 - 08.2002
- Supported PR and sponsorship for events, built marketing databases, and managed promotional material.
Various Roles
BBC & Freelance Media Roles
04.2000 - 08.2002
- Supported TV and radio production across major projects and events.
Education
CIM Professional Diploma in Marketing - Marketing
University of Salford
SalfordBA (Hons) TV Production & Business Management with IT - undefined
University of Salford
BTEC HND Film & Television Production - undefined
Cleveland College of Art & Design
BTEC ND Media Studies - undefined
Blackburn College
Diploma in Leadership & Management - undefined
City & Guilds
Skills
- Strategic Marketing & Planning
- Budget & Resource Management
- Brand & Product Positioning
- Integrated Campaign Management
- Team Leadership & People Development
- ESG & EDI Programme Delivery
- PR, Crisis Comms & Internal Comms
- Digital Marketing (SEO, PPC, Social Media)
- Event & Sponsorship Management
- CRM & Marketing Automation (Salesforce, Wrike)
- Stakeholder Engagement (incl C-suite, suppliers)
Custom
- Company Value Awards
- Winner – Teamwork of the Year (2024)
- Finalist – Teamwork of the Year (2023)
- Winner – Support Teammate of the Year (2022)
Timeline
Head of Marketing
Sunbelt Rentals UK & Ireland
05.2022 - 07.2025
Head of Product Marketing
Sunbelt Rentals
05.2020 - 05.2022
Senior Marketing Manager
A-Plant, Ashtead Plant Hire Company Ltd
01.2019 - 05.2020
Various Roles
Keepmoat Ltd
11.2004 - 03.2013
Supplier Liaison
HSBC Bank
06.2002 - 10.2004
Freelance Marketing Coordinator
Commonwealth/Kino Film
03.2002 - 08.2002
Evening Administrator
Department of Work & Pensions
02.2002 - 01.2003
Various Roles
BBC & Freelance Media Roles
04.2000 - 08.2002
BA (Hons) TV Production & Business Management with IT - undefined
University of Salford
BTEC HND Film & Television Production - undefined
Cleveland College of Art & Design
BTEC ND Media Studies - undefined
Blackburn College
Diploma in Leadership & Management - undefined
City & Guilds
CIM Professional Diploma in Marketing - Marketing
University of Salford
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