Belinda Bailey
Ingham,Lincolnshire
Summary
Strategic Data Leader with expertise in setting organisational direction for reporting and analytics to align with corporate strategy. Proven ability in designing and implementing automated data pipelines, optimising reporting efficiency through ELT transformation, and developing scalable dashboards using Power BI, Displayr, and Excel. Adept at collaborating across the data value chain with statisticians, analysts, data engineers, and executives to deliver agile solutions. Skilled in building and managing high-performing research teams while embedding iterative, user-focused development processes. Technical proficiencies include Power BI, SQL, Python, R, SPSS, VBA, Quantum, Power Query/DAX.
Overview
20
20
years of professional experience
1
1
Certification
Work history
Customer Success Manager | Account Manager
Displayr
Remote
12.2019 - 08.2025
- Manage Professional and Enterprise customer relationships across EMEA, providing strategic and technical support to help clients optimise workflows, adopt automation best practices, and achieve reporting efficiency gains.
- Deliver tailored onboarding, training sessions, and personalised success plans to build customer capability in automated dashboards and reporting solutions.
- Collaborate with Product, Engineering, Sales, and Marketing teams to ensure solutions meet client needs, resolve technical issues, and enhance customer experience.
- Track account health to identify churn risks, proactively address potential issues, and drive retention through regular check-ins, strategic reviews, and high-quality support.
- Create and deliver blog posts and technical documentation to support product adoption and showcase best practices.
- Streamline onboarding processes and improve internal systems to increase efficiency and customer satisfaction.
- Facilitate cross-departmental coordination to resolve complex customer challenges swiftly and maintain high service standards.
- Mentor and train new account representatives, fostering a consistent, customer-focused approach across the team.
Operational Excellence Lead
Kantar Health
London
08.2017 - 12.2019
- Directed a Research Team, delivering quantitative projects end-to-end while driving operational excellence and ensuring alignment with company strategy.
- Introduced automated ELT data reporting solutions and implemented interactive Power BI dashboards (Power Query, DAX, Power Pivot) for client and internal use, enabling self-service analytics and improving delivery turnaround.
- Oversaw project quality, timelines, and budgets; acted as point of escalation; and maintained strong client relationships through proactive account management.
- Analysed complex datasets to inform decision-making and deliver actionable insights.
- Streamlined operational procedures by introducing innovative system improvements and best practices.
- Facilitated regular team meetings to foster collaboration, knowledge sharing, and continuous improvement.
- Collaborated with cross-functional teams — including statisticians, analysts, and engineers — to ensure successful project delivery.
- Recognised with Kantar Gold Award for forward-thinking and Hugh Stammers Award for Innovation for advancing reporting automation and dashboard development.
Associate Director, Data Science
BDRC Continental
London
07.2009 - 07.2017
- Lead analyst of Bus Passenger Survey (BPS), recognised as industry benchmark for passenger satisfaction, with insights driving service improvements across the bus sector.
- Lead analyst of National Rail Passenger Survey (UK National Statistic), providing data to the Department for Transport and industry stakeholders to inform policy and investment decisions.
- Developed and maintained databases controlling sampling, fieldwork progress, and questionnaire generation, embedding rigorous quality control frameworks and automating reporting processes to ensure timely, accurate data delivery.
- Applied advanced statistical techniques (factor analysis, regression analysis) to uncover trends, withfocus on maintaining long-term comparability and reliability.
- Delivered advanced programming and technical services in Excel, SPSS, SQL, Python, and R; provided value-added recommendations to clients and project teams.
- Managed workflows from project inception to presentation, coordinating with internal operations and third-party suppliers to meet deadlines and budgets.
- Fostered stakeholder relationships across government, transport operators, and industry bodies, translating complex analytical outputs into actionable insights.
- Streamlined operational processes, optimised resource allocation, and implemented change management initiatives to improve efficiency and productivity.
- Trained and managed team members, promoted open communication, and maintained high standards of corporate governance.
Senior Programmer
Harris Interactive
London
05.2005 - 07.2009
- Delivered advanced programming and technical services to support client studies, providing value-added recommendations and solutions to project teams and stakeholders.
- Managed complex domestic and international projects, including large multi-national surveys with 24-hour global team spanning India, UK, and US.
- Designed and implemented databases, custom inquiry programs, and automation scripts to improve efficiency, quality, and accuracy of data processing.
- Conducted code reviews, maintained clean and error-free code, and modernised legacy systems to enhance operational performance.
- Created detailed technical documentation and standard development procedures, ensuring compliance and knowledge transfer across the team.
- Led requirement analysis with clients, tailoring technical solutions to meet specific needs and improve service delivery.
- Coordinated with cross-functional development teams to raise technical standards and integrate innovative technology solutions.
- Shared expertise and mentored new personnel, fostering a culture of continuous improvement and technical excellence.
- Served as a member of the President’s Advisory Council, contributing to organisational strategy and innovation initiatives.
Education
Data Sciences – A Practical Approach -
BDRC Continental
01.2016 - 01.2016
Statistical Methods Master Class - undefined
BDRC Continental
01.2016 - 01.2015
Line Management Training - undefined
BDRC Continental
01.2015 - 01.2014
Microsoft Access – Advanced Level - undefined
Best STL
01.2014 - 01.2014
Microsoft Access – Intermediate Level - undefined
Best STL
01.2014 - 01.2014
MRS Advanced Certificate in Market & Social Research Practice - undefined
Harris Interactive
01.2014 - 01.2006
B.Sc. (Hons) - undefined
The Nottingham Trent University
01.2006 - 01.1996
3 A-Levels - Geography, Mathematics & Biology
The Lindsey School
01.1993 - 01.1993
3 A-Levels - Geography, Mathematics & Biology
The Lindsey School
01.1986 - 01.1993
Using R In Data Analysis -
BDRC Continental
01.2021 - 01.2016
Skills
- Strategic Data Leadership – Setting organisational direction for reporting & analytics to align with corporate strategy
- Data Engineering & ELT – Designing and implementing automated pipelines, optimising reporting efficiency through ELT transformation
- Reporting Automation – Developing scalable dashboards and dissemination tools in Power BI, Displayr, and Excel
- Stakeholder Engagement – Collaborating across data value chain with statisticians, analysts, data engineers, and executives
- Agile Delivery – Embedding iterative, user-focused development to rapidly deliver value
- Team Leadership – Building, mentoring, and managing high-performing research teams
- Technical Proficiencies: Power BI, SQL, Python, R, SPSS, VBA, Quantum, Power Query/DAX
Certification
Data & Analytics
- ChatGPT for Data Analytics – Maven Analytics (Credential ID: 85634104, Oct 2023)
- The Data Science of Healthcare, Medicine, and Public Health – LinkedIn (Jul 2019)
- MRS Advanced Certificate in Market & Social Research Practice – Harris Interactive
- MRS Statistical Methods Master Class – Displayr / BDRC Continental
- MRS Data Science – A Practical Approach – BDRC Continental
- MRS Using R in Data Analysis – BDRC Continental
Business Intelligence & Reporting
- Power BI Desktop – Maven Analytics (Credential ID: 57593911, Aug 2022)
- Power BI Essential Training – LinkedIn (Dec 2018)
- Learning Microsoft Power BI Desktop – LinkedIn (Dec 2018)
- Excel Business Intelligence Series – LinkedIn
Part 3: Power Pivot & DAX (Aug 2019)
Part 2: Data Modelling 101 (Feb 2019)
Part 1: Power Query (Jan 2019) - Creating Interactive Dashboards in Excel 2013 – LinkedIn (Aug 2018)
Leadership & Tools
- Line Management Training – Kantar and BDRC Continental
- Microsoft Access – Advanced & Intermediate – Best STL
Timeline
Using R In Data Analysis -
BDRC Continental
01.2021 - 01.2016
Customer Success Manager | Account Manager
Displayr
12.2019 - 08.2025
Operational Excellence Lead
Kantar Health
08.2017 - 12.2019
Data Sciences – A Practical Approach -
BDRC Continental
01.2016 - 01.2016
Statistical Methods Master Class - undefined
BDRC Continental
01.2016 - 01.2015
Line Management Training - undefined
BDRC Continental
01.2015 - 01.2014
Microsoft Access – Advanced Level - undefined
Best STL
01.2014 - 01.2014
Microsoft Access – Intermediate Level - undefined
Best STL
01.2014 - 01.2014
MRS Advanced Certificate in Market & Social Research Practice - undefined
Harris Interactive
01.2014 - 01.2006
Associate Director, Data Science
BDRC Continental
07.2009 - 07.2017
B.Sc. (Hons) - undefined
The Nottingham Trent University
01.2006 - 01.1996
Senior Programmer
Harris Interactive
05.2005 - 07.2009
3 A-Levels - Geography, Mathematics & Biology
The Lindsey School
01.1993 - 01.1993
3 A-Levels - Geography, Mathematics & Biology
The Lindsey School
01.1986 - 01.1993
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