Belareena Daniel

Product Overview:

Polaris is a data science-driven tool using profitability, market share, and other key drivers to recommend product delisting. It analyzes data across production, procurement, Inventory, Finance, R&D, Customers and Consumers to optimize the portfolio, covering (i) shelf products, (ii) recipes/ingredients/packaging, and (iii) business waste.

Responsibilities:

• Lead Product Strategy & Execution: Define and execute the strategic vision for flagship data & analytics products. Drive portfolio simplification and cost optimization across Unilever's global value chain.
  Develop and execute a robust product roadmap prioritizing growth and incorporating advanced technology features.
  
• Deliver Exceptional User Experiences: Collaborate with CDIOs and senior leaders to unlock measurable value and contribute to shareholder updates.
  Guide product development with engineering, design, and business teams, focusing on user experience and digital transformation.
  
• Team Leadership & Development: Lead and mentor a team of product managers, fostering a high-performing and innovative environment. Empower the team through coaching, performance management, and creating a culture of learning and growth.
  
• Cross-Functional Collaboration & Engagement: Drive the concurrent delivery of transformational initiatives and product enhancements across 190 markets.
  Foster engagement within the Personal Care community through initiatives like hackathons, AI adoption, and process automation.
  
• Data & Technology Integration: Lead the reconstruction of the product across Finished Goods, Raw Materials, Packaging, and Business Waste utilizing the 'Agile Product Workbench' within 3 months. Drive the linkage of datasets between R&D, Procurement, Finance, Supply Chain, Customer, and Consumer.
  
• Continuous Improvement: Continuously improve product features and refine the Data Science algorithm to drive value, aligned with market priorities. Enhance operational effectiveness through data-driven insights and process optimization.

Results:

• Enhanced Business process design
• Generated 170 M EUR savings globally
• Drove continuous mix improvement and created capacity for growth

Overview:

In the VUCA Consumer Goods industry, there is a need to optimize price increases across countries within a market cluster, and to maintain consistent logic between gross margin & net price increases to mitigate pricing risks.

Responsibilities:

• Led the discovery and build of the pricing tool UPOSE –, Price Optimization and Simulation engine for Europe Deodorants and Ice Cream
• Spearhead the Data collection

Result:

• Robust and consistent pricing model
• Mitigation of pricing risk

Overview:

Data and Analytics needs from Focus Channels, especially from Digital Commerce and Value Channels, to draft and the drive data and insights

Responsibilities:

• Engaged with Chief Digital Commerce Officer and Digital Commerce Directors to draft the data agenda.
• Spearheaded the Data agenda for focus channels - Digital Commerce and Value Channel - Gather, cleanse, transform data.
• Drive data to insights to action
• Set up the unified performance cockpit for Global Digital Commerce community of 800+ users across 72 markets with KPIs from Finance, Supply Chain, Media, Content, Consumer, Customer and HR.

Results:

• Single view of 72 markets' Digital Commerce performance across 10 lens, set up in 3 months
• Deployed (i) the product and price negotiation tool and (ii) profit pools for key discount retailers

Overview:

Spafax is transforming its CMS to drive content buying and utilization efficiencies. The modernized system will support unified processes, improve negotiation, and automate financial reporting for enhanced content scheduling

Responsibilities:

• Lead Transformation: Define strategy, vision, and objectives; contribute to target operating model.
• Program Management: Manage scope, timelines, and budgets for complex, cross-functional programs.
• Stakeholder Management: Collaborate with CXOs, leadership, and various teams (Content, Technology, Finance, Operations); manage expectations and resolve conflicts.
• Communication & Engagement: Ensure effective internal communications and stakeholder engagement.
• Implementation & Delivery: Develop implementation plans, timelines, and go-live support; manage cutover and training.
• Product Documentation: Create ER, sequence, process, and data flow diagrams; manage storyboarding and backlog grooming.
• Quality Assurance & Reporting: Ensure program integrity; analyze and report on performance to leadership; identify opportunities for improvement.

Result:

• Enhanced organizational redesign and ways of working
• Simpler scheduling and pricing system
• 100% tool adoption and NPS score of 5

Client Partner/ Account Manager Retail UK & I [April 18 – Oct 19]

Manage the relationship with C-level executives from multi-million-pound-generating Retail farming accounts in the UK: Tesco Plc, Monsoon and Homebase

Business Analyst/ Project/Product Manager [Mar 10 – Apr 18]

8 years of Business analysis experience in Retail (Point of Sales, Supply Chain Management, and Omni-channel), CRM and Publishing industries. It includes organizing JADs, wireframe creation, functional specification preparation and assist the engineering teams in the various stages of the SDLC lifecycle.

Developer [August 04 – Mar 10]