Becky Langer

• Developing and ensuring delivery of the commercial strategy across all product categories and brands

• Leading all commercial meetings with a focus on advances, minimum guarantees and earned royalties

• Responsible for the UK softlines business, working with all key UK Licensees to ensure brands have full retail coverage across category.

• Working across the entire Point portfolio to sign softlines partners from Unicorn Academy, Team GB, Battersea to Moomin Characters

• Delivering the UK softlines budget to hit overall company targets

• Working closely with the existing Licensee base as well as finding new partners for fashion/ high end collaborations

• Brand managing Unicorn Academy, Battersea and Moomin Characters to ensure the brands deliver their commercial targets and brand extension strategy

• Driving our PR and Marketing team to deliver the best possible brand exposure for all softlines deals and retail activations

• Liaising with Product Development and design to ensure best in class products are out at retail

• Liaising with the Retail team to gain incremental space and listings and maintaining buyer awareness of brand updates and developments • Forging strong relationships with Brand Owners to ensure good communication across brand and commercial

• Line managing and mentoring Product Development Managers

• Responsible for the UK softlines business, working with all key UK Licensees to ensure brands have full retail coverage across category.

• Working across the entire Point portfolio to sign softlines partners from Cocomelon, Team GB, William F1 to Mumsnet and Moulin Rouge

• Delivering the UK softlines budget to hit overall company targets

• Working closely with the existing Licensee base as well as finding new partners for fashion/ high end collaborations

• Brand managing Moonbug portfolio including brands like Cocomelon, Blippi and Morphle. Driving the business to ensure we have Licensees on board for every relevant category

• Driving our PR and Marketing team to deliver the best possible brand exposure for all softlines deals and retail activations

• Liaising with Product Development and design to ensure best in class products are out at retail

• Liaising with the Retail team to gain incremental space and listings and maintaining buyer awareness of brand updates and developments

• Managing our Italian, Iberian and German sub-agents, ensuring they hit targets and sign all relevant Licensees and categories

• Forging strong relationships with Brand Owners to ensure good communication across brand and commercial

• Line managing and mentoring the New Business Commercial Executive

• Forging influential and multi-level relationships with key UK retail decision makers, to promote the sales of Hasbro merchandise

• Selling Hasbro franchises through an inspirational vision to drive retail awareness

• Implementation of retail statements such as Nerf Nation apparel launch

• Generating incremental and minimum fair share cross category in-store space, both in range and for seasonal events

• Driving 365 listings for licensed products through managing divisional relationships and communication across multiple buying groups

• Liaising with all key Licensees to ensure product is relevant and appropriately brand/retail specific

• Maximising and coordinating total retail investment in the Hasbro franchises

• Working closely with local sales team to ensure full alignment and ‘one voice’ strategy implementation

• Setting UK retail budgets and targets

• Working in collaboration with Category Managers to meet UK CP budget targets

• Development of Sales & Brand strategy for all key Licensors including Disney, Warner Bros, Universal, Mattel, Nickelodeon and Hasbro

• Advising National Account Managers on their retail strategies, ensuring the most suitable brand portfolio is presented and listed at retail

• Key point of contact for all Licensor Retail Managers, holding quarterly reviews to ensure priorities are aligned

• Identifying and exploiting new revenue streams for Character World via promotions, NPD and Marketing/ PR

• Management of retail accounts including M&S, Debenhams, John Lewis and Tesco

• Helping to formulate and deliver the UK sales budget, ongoing weekly budget analysis with National Account Managers to ensure targets are met

• Responsible for developing and overseeing in-house NPD process. Managing internal departments to successfully drive new product development from conception to retail launch

• Management of PR & Marketing agency, developing 12 month strategy to promote Character World products

• Management of key Licensor accounts including Warner Bros, Nickelodeon, Hasbro, MatteI, HIT and ITV

• Acquisition and maintenance of brand portfolio to ensure the business has the best possible brands to work with

• Delivering strong in house communication across all divisions to ensure commercial targets are met

• Negotiate new contracts with all Licensors to maintain the brand portfolio and exploit all new opportunities

• Work closely with all Licensors to set royalty/ sales forecasts, marketing objectives and product developments plans

• Form and maintain excellent client relationships with all Licensor accounts to ensure Character World is their partner of choice for Home Textiles

• Management of key Licensor accounts including Warner Bros, Nickelodeon, Hasbro, MatteI, HIT and ITV

• Work closely with all Licensors to set royalty/ sales forecasts, retails strategy, marketing objectives and product developments plans

• Communicate all relevant brand developments within the business to ensure each division is informed

• Form and maintain excellent client relationships with all Licensor accounts to ensure Character World is their partner of choice for Home Textiles

• Create and deliver business update presentations to Licensors to inform them of all new in house developments

• Ongoing market intel analysis to ensure Character World identifies and negotiates rights to all relevant brands

• Management of all UK Apparel & Accessories, FMCG, Gift, Stationary & Homewares Licensees across Fireman Sam, Bob the Builder, Mike The Knight and Angelina Ballerina.

• Setting and achieving full UK Soft Goods Budgets across all brands.

• Executing brand plans and strategies by involving Licensees and Retailers

• Direct line management of Soft Goods Product Development Manager • Holding quarterly business review meetings with key partners to discuss financial targets/ achievements

• Management of all UK Apparel & Accessories, FMCG, Gift, Stationary & Homewares Licensees across all brands

• Helping to achieve full UK Soft Goods budgets in line with brand strategy

• Development and execution of Mike the Knight launch strategy across all categories

• Direct line management of Soft Goods Product Development Manager • Holding quarterly business review meetings with key partners to discuss financial targets/ achievements, give brand updates and discuss product development

• On-going gap analysis to identify & target new product areas and partners

• Sole management of Asda DTR business since 2009, was personally responsible for trebling the DTR revenue from 2008 to 2009.

• Management of Accessories Licensees • Setting and meeting quarterly royalty targets for both the Asda DTR and Accessories business.

• Developing a 12 month strategy to ensure strong WB brand presence at Asda and in the accessories category

• Planning promotions and events around new Theatrical, TV, DVD, Product and Property launches with other divisions within Warner Bros. • Working with EMEA and UK Management to strategically plan Category growth and help to deliver top down business objectives.

• Assisting with management of the Asda DTR

• Developing strong relationships with Licensees, acting as a key point of contact

• Managing a product approvals process: acting as a channel of communication between the Licensee and Brand Assurance Team

• Managing the contracts approval process

• Assisting Category Managers with meeting and travel arrangements

• Helping with the organisation of Licensee events