Beauty I. Ikemson
SEO, Digital Performance Marketing Consultant
London
Summary
A highly motivated marketing professional with over 12 years of experience delivering successful Organic Search strategic and media campaigns. Expertise in both technical and content-driven SEO strategy with a focus on e-commerce, retail, and financial sector. Strong knowledge of website development, digital content strategy, technical SEO improvements, content optimisation, UX/UI, and ASO.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
Work History
Senior Digital Marketing and Advertising Manager (FTC)
AXA Investment Managers
London
01.2024 - 01.2025
- Responsible for driving growth via the SEO, Paid Search and digital media channels to increase traffic and sales lead for AXA IM
- Develop media and SEO strategies to promote AXA IM’s products across EMEA and APAC regions
- Lead SEO initiatives to enhance organic search performance for regional websites
- Improved website's Google ranking through effective keyword optimisation.
- Initiate navigational, UX and UI improvements to improve web and SEO performance
- Deliver SEO content and technical audits of regional sites and recommendations for improvement
- Coordinated with content team to ensure SEO best practices were followed in all published materials.
- Develop and align campaign objectives with broader marketing goals and expectations
- Execute full-funnel campaigns, including paid social, PPC, email and display advertising to drive demand, leads and business growth
- Optimise Paid Search (PPC) ads to improve efficiency and capture market opportunities
- Optimise LinkedIn and Meta paid social campaigns, implementing audience refinements, ad copy adjustments, A/B testing, and landing page improvements
- Execute media partnership campaigns with top industry publishers, including Bloomberg, Financial Times, CNN, The Economist & WSJ
- Manage relationships with internal stakeholders, ensuring clear communication on media plans, budget allocations, campaign progress, and performance updates
- Identify and capitalise on emerging trends and untapped opportunities to drive business growth
- Report to senior management and broader teams, providing insights on campaign performance
- Managed cross-functional teams, ensuring smooth project execution.
Digital Growth Marketing Manager (FTC)
Barclays Private Bank
London
09.2022 - 12.2023
- Responsible for driving growth through Organic and Paid Search channels
- Developed the SEO strategy to grow visits to Barclays Private and International Bank websites
- Provide technical SEO recommendations following website audits and support technical teams to ensure accurate implementation of changes
- Performed keyword research and provided insights for new content opportunities
- Reviewing domain authorities and initiating content partnerships to grow healthy site links
- Manage paid media campaigns via multiple mediums, including, paid social, display and PPC
- Launch content marketing through the amplification of Barclay’s thought leadership
- Worked closely and collaboratively with key stakeholders across the business, including regional heads of marketing to deliver in-market campaigns
- Utilise industry insights to deliver a competitive channel program in various markets
- Implement the highest standards of risk controls by industry regulators
- Create reports and report media and SEO performance to senior stakeholders
Director of SEO and Growth (contract)
TodayTix Group
New York / London
12.2021 - 09.2022
- Managed various ecommerce sites owned by TTG and was responsible for growing the Organic search channel to increase site visits, online sales and revenue
- Developed the SEO strategy to generate new online customers, active shopper rates, and transactions
- Performed technical reviews of TTG sites to improve site crawlability, indexability, web vitals and rankings
- Performed content gap analysis and content reviews to improve visibility and capture new audiences
- Delivered link profile audits to improve domain authority, with recommendations
- Initiating UX and content development ideas to improve on-site user experience
- Performing page testing to measure change effectiveness
- Performing keyword research and providing insights for new content opportunities
- Project management and planning, including participating in daily scrums and stand-ups
- Regular performance analysis and reporting, including participation in monthly and QBR meetings
- Internal and external stakeholder management
Senior SEO Manager – Food Online
Sainsburys Groceries UK
London
06.2020 - 11.2021
- Managed Sainsbury’s online groceries website and mobile Apps
- Developed the SEO strategy to drive traffic growth, engagement, and conversion
- Keyword strategy/research, copy writing, bid management, site audits, content optimisation, link building, and technical optimisation
- Support Dev
- Team in ensuring implementation of technical SEO requirements e.g
- Domain/URL structure, Meta data, site map, migration re-directs, managing error pages, tracking requirements, internal links, canonicalization, breadcrumbs and more
- Building stakeholder’s confidence through effective communication of SEO plans, processes, and updates
- Technical analysis of Sainsbury’s website and implementing best practices to improve platform performance
- Developed content strategies for the food recipe website
- Developed market insights, performance analysis and reporting
- Delivered an enhanced user journey through strategic internal linking and content structure
- Improved on-site user experience through effective navigational and UX changes
- Execute App Store Optimisation to improve app store visibility and download
- Managed agency partners and vendors relationships
Head of SEO
Gain Capital Limited
London
02.2018 - 06.2020
- Developed a multi-regional strategy for Organic Search channel to increase SEO for forex.com and City Index websites
- Delivered Content strategy and development plan for multi-regional sites
- A/B testing, analysing results to identify trends and insights to achieve maximum ROI
- App Store Optimisation (ASO)
- Content improvements and on-page SEO optimisation
- Website performance review and hygiene improvements
- Organic & paid channels analysis for efficiency and optimisation opportunities
- Industry trends analysis and competitor’s review
- Working closely with regional marketing heads for tailored in-market delivery
- Managing a team of media specialists and agencies
- Performance reporting and benchmarking
Senior SEO Manager (contract)
Digitas LBI
London
10.2017 - 01.2018
- Managed Formula1, RBS and Marriott clients
- Managing the SEO operation for Formula 1 new site launch
- SEO content optimisation for new and existing site content
- Participating in scrum meetings, providing SEO technical and content guidance in sprint meetings
- Digital media planning and audience targeting for F1 top tier markets
- End-to-end user journey development and content mapping
- Creation and management of search ads
- Analysis of user behaviour to improve conversion behaviour
SEO Manager
Ebay UK & IE
London / Ireland
03.2015 - 07.2017
- Drive ecommerce traffic and sales growth across all digital channels
- Managed the SEO operations for UK & IE – Functionality build, quality maintenance, migrations, crawl management, indexation issues, structured data, IA, gap analysis, new content development
- Communicated key initiatives and latest platform updates with stakeholders and the wider team
- User testing, optimising customer journey based on analytical data in line with brand guidelines
- Coordinated with the merchandising team to ensure effective audience targeting and landing page experience
- Tracking online performance and identify growth opportunities
SEO Manager
MediaCom Worldwide
London
11.2014 - 12.2015
- Managed SEO projects for large multi-market clients such as, Procter & Gamble (cosmetic brands), Dulux and eBay UK (e-commerce)
- Developing SEO Strategy and roadmap planning
- Managing the delivery of SEO technical tasks, content delivery, on-page optimisation and link acquisition
- Deliver large scale keyword research to uncover market gaps and opportunities
- Ensuring scalability of projects
- Day to day client relationship management
- Managing SEO executives professional and personal growth
- Support Dev
- Team in ensuring implementation of technical SEO requirements
- Performance review and reporting
Education
BTEC National Diploma - Business
Newham College of Further Education
London 09.2004 - 06.2006
BA Hons. - Marketing Management
Middlesex University
London 09.2006 - 06.2009
Skills
Digital Marketing Strategy
Accomplishments
- Initiated and led the relaunch of the market news & analysis content segment on the cityindex.co.uk and forex.com websites, leading to +60% growth in new website users from long-tail searches.
- Grew new client acquisition via the organic channel by +25% for Gain Capital.
- Contributed to the successful release of structured data on ebay.co.uk, leading to increased SEO rankings, traffic, and conversion for product listings.
Interests
Reading crime mystery books
Travelling
Exercising
Watching history documentaries
Timeline
Senior Digital Marketing and Advertising Manager (FTC)
AXA Investment Managers
01.2024 - 01.2025
Digital Growth Marketing Manager (FTC)
Barclays Private Bank
09.2022 - 12.2023
Director of SEO and Growth (contract)
TodayTix Group
12.2021 - 09.2022
Senior SEO Manager – Food Online
Sainsburys Groceries UK
06.2020 - 11.2021
Head of SEO
Gain Capital Limited
02.2018 - 06.2020
Senior SEO Manager (contract)
Digitas LBI
10.2017 - 01.2018
SEO Manager
Ebay UK & IE
03.2015 - 07.2017
SEO Manager
MediaCom Worldwide
11.2014 - 12.2015
BA Hons. - Marketing Management
Middlesex University
09.2006 - 06.2009
BTEC National Diploma - Business
Newham College of Further Education
09.2004 - 06.2006
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