Bashir Balogun

Dynamic National Sales Director with a proven track record at Superior One LTD, excelling in client engagement and strategic planning. Successfully led nationwide sales teams to exceed targets, while fostering long-term relationships. Expert in sales process optimization, driving growth through innovative strategies and strong communication skills.

Sales Manager/Director with 20 years experience.

Summary:

Dynamic and results-driven Sales Manager/ Director with over 20 years of experience leading high-performance sales teams and driving revenue growth across diverse industries, including technology, FMCG, and B2B services. Recognized for consistently exceeding sales targets, building strategic partnerships, and developing innovative go-to-market strategies that scale business operations and boost market share.

Accomplishments:

Revenue Growth: Spearheaded a national sales initiative that resulted in a 45% increase in annual revenue over three years, contributing to a record-breaking $120M in annual sales.
Team Leadership: Built and led cross-functional sales teams of up to 50 representatives across multiple regions; implemented performance management systems that improved team productivity by 35%.
Strategic Planning: Developed and executed comprehensive sales strategies aligned with corporate goals, leading to successful market expansion into 7 new territories, increasing customer base by 60%.
Client Acquisition & Retention: Secured and nurtured high-value client accounts, including Fortune 500 companies, with a retention rate consistently above 90% over a 5-year span.
CRM & Process Optimization: Implemented Salesforce a Development: Launched a sales training and mentorship program that reduced onboarding time by 40% and increased new hire success rates by 50%.
Award-Winning Performance: Recipient of multiple “Top Sales Leader” and “President’s Club” awards for outstanding performance and leadership excellence.

A strategic thinker and inspiring leader, I bring a track record of success in driving revenue, building strong teams, and navigating complex sales environments. My focus remains on delivering long-term business growth through innovation, data-driven decision-making, and exceptional client engagement.

CIM MARKETING

Outside of work, I’m someone who’s deeply passionate about continuous learning and exploration, and that shows up in a few key hobbies that really shape who I am—both personally and professionally.

First, I’m an avid reader. I enjoy everything from business and psychology to historical biographies and science fiction. Reading keeps my mind sharp, gives me fresh perspectives, and often inspires new ways of thinking about leadership, strategy, and communication. I find that the insights I gain from books regularly spark innovative ideas I bring into the workplace.

Traveling is another huge part of my life. I’ve had the privilege of visiting diverse countries and cultures, which has greatly expanded my worldview. Whether it's exploring renewable energy trends in Europe or experiencing grassroots sustainability in Southeast Asia, travel has made me more adaptable, open-minded, and culturally sensitive—traits that are essential in today’s globalized business environment.

I also enjoy playing chess, which really complements my professional mindset. It teaches patience, foresight, and the ability to think multiple steps ahead—skills that are incredibly valuable in strategic sales planning and negotiations.

Lastly, I genuinely enjoy meeting new people and engaging in meaningful conversations. I believe that relationships—whether with clients, colleagues, or partners—are the foundation of success in any role. My curiosity about people and their stories helps me connect on a human level, which builds trust and fosters stronger collaboration.

All of these hobbies reflect who I am: someone who’s curious, strategic, people-focused, and always learning—both in and out of the office