Summary
Overview
Work history
Education
Skills
Certification
Volunteer Experience
Timeline
Generic

Basarat Mahjabin

Tipton,UK

Summary

Digital Marketing Professional with 3+ years' experience delivering integrated campaigns across social, digital and print. MSc in Strategic Digital Marketing from Aston University, with proven expertise in content strategy, SEO, copywriting and client servicing. Skilled in campaign planning, execution and reporting, managing multiple client accounts while meeting deadlines and ensuring quality. Passionate about purpose-led communications and driving positive impact through creative campaigns.

Overview

10
10
years of professional experience
10
10
years of post-secondary education
1
1
Certification

Work history

Strategic Digital Marketing Intern

Palik Ltd.
London, UK
05.2024 - 07.2024
  • Brand Visibility and Content Strategy: Developed comprehensive marketing strategies, planned content calendar, developed visuals and videos for the employer's social media channels to enhance brand visibility and engagement.
  • Market Research and Competitors Analysis: Conducted competitor analysis on 10+ competitors and analysed the market to understand industry trends, which increased 11% social media followers.
  • Skilled Learned: Developing brand guidelines, use of tools like Canva

Senior Executive, Digital Marketing

Digidot Ltd.
Dhaka, Bangladesh
02.2020 - 06.2023
  • Integrated Strategy Development: Developed year-long integrated strategies for clients in the sectors of NBFI, Consumer Products, and FMCG products, along with their campaign budgets.
  • Client Communication & Visual Planning: Liaised with clients and collaborated with the creative team to plan visuals, delivering briefs aligned with client requirements.
  • Multiple Client Account Maintenance: Maintained 4 different client pages on social media platforms (Facebook, LinkedIn, Instagram, YouTube).
  • Social Media Campaign Execution: Executed Father's Day campaigns like ‘Ekdom Babar Moto' using Meta Business Suite, gained 2K engagements and responses on the campaign post (So far the highest engagement gained on the page).
  • Social Media Growth: Helped Bangladesh Finance gain 50,000 likes on its Facebook page over one year.
  • Integrated Marketing Campaigns: Delivered traditional and digital newsletters for Bangladesh Finance and led the FIFA World Cup campaign ‘Celebration Move,' blending PR and advertising strategies to achieve 3.2 million views and boost engagement.
  • Content Strategy & Branding: Planned year-long content strategy, copywriting and branding strategy for Facebook, LinkedIn, Instagram, and YouTube.
  • Market Research: Researched and monitored social media and online sources for industry trends and customer needs.

Executive

BDHousing.com Ltd.
08.2019 - 02.2020
  • SEO Strategy Development: Developed and executed comprehensive SEO strategies, significantly enhanced the company's online visibility using tools like Google Keyword Planner and SEO Quake, and search engine rankings which ranked 4th position in Google organic search.
  • Email Campaign: Crafted compelling website and email campaign content, engaging a diverse audience and driving meaningful interactions using Mailchimp.
  • Brand Community Growth: Amplified brand presence on digital platforms by establishing and nurturing social media channels, achieving a 15% uplift in engagement metrics through strategic content management and community engagement.
  • Achievement: Restored BD Housing's page ranking on Google search from the 5th page to 1st page's third position in SEO organic search.

Support Worker

Ephyrm Healthcare Ltd.
Tipton
12.2024 - 09.2025
  • Provided person-centred care to individuals with diverse physical and emotional needs, building trusted relationships through empathy and strong communication.
  • Collaborated with teams to deliver coordinated and reliable care in a fast-paced environment.
  • Applied strong observational skills to detect subtle changes in client behaviour and wellbeing.
  • Prioritised tasks to meet care standards and deadlines within limited timeframes.

Assistant Teacher

Juvenile English Medium School
Dhaka
09.2017 - 06.2018
  • Prepared lesson plans according to the assessment of student needs and learning abilities.

Communication Executive

My Outsourcing Limited
Dhaka
12.2015 - 06.2016
  • Investigated and resolved customer complaints to foster satisfaction and long-term loyal relationships.

Education

Master of Science - Strategic Digital Marketing

Aston University
Birmingham
09.2023 - 09.2024

Master of Business Administration - Marketing

Dhaka City College
Dhaka, BD
09.2016 - 09.2017

Bachelor of Business Administration - Marketing

Dhaka City College
Dhaka, BD
12.2009 - 08.2017

Skills

Core Competencies

  • Integrated Communications & Campaign Delivery
  • Client Relationship Management
  • Project & Time Management
  • Content Strategy & Copywriting
  • Market Research & Competitor Analysis
  • Proofing & Attention to Detail


Technical Skills

  • Google Ads, Google Analytics, Google Business
  • SEO Tools (Google Keyword Planner, SEO Quake)
  • Meta Business Suite, Hootsuite, Mailchimp
  • MS Office

Certification

  • Hootsuite Platform Certification
  • Social Marketing Certification

Volunteer Experience

Healthwatch Birmingham, Volunteer, Birmingham, UK, 2024-02 to Current,

Conducted community outreach to engage individuals and gather feedback on health sector services., Documented findings in clear, well-structured reports for accurate analysis and review.

Timeline

Support Worker

Ephyrm Healthcare Ltd.
12.2024 - 09.2025

Strategic Digital Marketing Intern

Palik Ltd.
05.2024 - 07.2024

Master of Science - Strategic Digital Marketing

Aston University
09.2023 - 09.2024

Senior Executive, Digital Marketing

Digidot Ltd.
02.2020 - 06.2023

Executive

BDHousing.com Ltd.
08.2019 - 02.2020

Assistant Teacher

Juvenile English Medium School
09.2017 - 06.2018

Master of Business Administration - Marketing

Dhaka City College
09.2016 - 09.2017

Communication Executive

My Outsourcing Limited
12.2015 - 06.2016

Bachelor of Business Administration - Marketing

Dhaka City College
12.2009 - 08.2017

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Basarat Mahjabin