Başak Sadıkoğlu Kazaz
Senior Product & Trade Marketing Executive
Kadıköy,Caddebostan Mah.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Senior Prodcut and Trade Marketing Executive
The Estée Lauder Companies Inc.
08.2025 - Current
- Simultaneously led Sales Analysis and Product & Trade Marketing functions, acting as a strategic bridge across Commercial, Marketing, Finance, and Supply Chain teams
- Owned monthly forecasting and weekly receipt tracking, proactively managing OOS and excess inventory to improve stock health and sell-out performance
- Drove P&L alignment, annual budgeting, and in-year forecast accuracy through robust sales and financial analysis
- Managed product launches, pricing strategies, and trade activation by integrating products into the marketing calendar and ensuring flawless go-to-market execution
- Delivered senior-level business reviews (monthly & quarterly), translating complex data into clear commercial insights and recommendations
- Oversaw CAPEX budget execution and in-store visual projects, optimizing cost efficiency through agency management
- Led product, franchise, and SKU performance analyses, identifying growth opportunities and supporting portfolio decisions
Senior Sales Analyst
The Estée Lauder Companies Inc.
03.2021 - 08.2025
- Conducted comprehensive analysis of weekly, monthly, and quarterly sales performance across all brands, aligning strategies to meet and exceed sales targets outlined in the Profit and Loss statement
- Took an active role in the annual budgeting process and exercised vigilant control over Profit and Loss results, ensuring alignment with monthly estimates and financial objectives
- Developed and delivered engaging Monthly and Quarterly Brand Business update presentations and reports, providing key insights and recommendations to drive informed decision-making
- Generated and analyzed sell-in, sell-out, and stock reports, offering actionable insights to Sales Managers for timely and strategic interventions
- Spearheaded the development and implementation of a customer segmentation model, seamlessly integrating it into sales reports and marketing initiatives to enhance targeting and effectiveness
- Collaborated with HR to prepare monthly bonuses, ensuring accurate and timely distribution to incentivize performance
- Provided crucial support to the field sales team by furnishing them with tailored sales reports and bonus-related information, playing a pivotal role in helping them achieve their targets
- Managed and maintained the Field Force system, making necessary updates to align with evolving business needs and processes
- Collected and analyzed sell-out data, SKU-based, directly from the field, facilitating monthly analytical insights and data-driven decision-making
- Conducted SKU analyses, collaborating closely with the marketing team to enhance sell-out activities and optimize product offerings
International Sales Operation Specialist
Koton
11.2017 - 06.2019
- Played an instrumental role in driving departmental goals, consistently contributing to the achievement of key objectives and targets
- Actively engaged in cross-functional collaboration by liaising with logistics, accounting, and account managers to streamline the sales operations process, facilitating efficient and seamless transactions
- Monitored inventory levels and collaborated with the logistics department to provide valuable input for import orders, optimizing stock levels and ensuring a smooth supply chain
- Utilized historical sales data to evaluate past trends and forecasted seasonal sales promotion plans, strategically positioning the company for increased sales during peak seasons
- Conducted regular performance assessments of campaigns on a quarterly basis, fine-tuning strategies and making data-driven adjustments to maximize campaign effectiveness and ROI
Sales Planning and Operations Specialist
Edding
12.2015 - 05.2017
- Providing analysis of sales data, campaign results, and evaluation of sales and stock
- Conducted comprehensive analysis of sales data and campaign results, providing valuable insights to enhance decision-making and optimize sales and stock strategies
- Revamped operational processes by developing and implementing efficient procedures, resulting in increased productivity and streamlined operations
- Orchestrated and monitored promotional and campaign activities to drive sales growth, leveraging data-driven approaches to maximize their impact
- Produced detailed reports and conducted in-depth analyses of international store sales and stock performances, leveraging various retail metrics to inform strategic decisions
- Assessed and evaluated general expenses within countries and the Sales Department, offering data-driven analysis and recommendations to top management for cost optimization
Finance Intern
Domino's Pizza
09.2013 - 12.2013
Finance Intern
Iris Telecommunications
06.2013 - 08.2013
Education
B.A - International Finance
Bilgi University
Liceo Italiano -
Liceo Italiano Istanbul
Intensive English Course -
Stafford House Language School
LondonSkills
Stakeholder Management
Sales strategies
Competitive analysis
Customer segmentation
Budget oversight
Data analytics
Marketing campaigns
Problem-solving
Teamwork and collaboration
Interests
Tennis
Pilates
Timeline
Senior Prodcut and Trade Marketing Executive
The Estée Lauder Companies Inc.
08.2025 - Current
Senior Sales Analyst
The Estée Lauder Companies Inc.
03.2021 - 08.2025
International Sales Operation Specialist
Koton
11.2017 - 06.2019
Sales Planning and Operations Specialist
Edding
12.2015 - 05.2017
Finance Intern
Domino's Pizza
09.2013 - 12.2013
Finance Intern
Iris Telecommunications
06.2013 - 08.2013
Liceo Italiano -
Liceo Italiano Istanbul
Intensive English Course -
Stafford House Language School
B.A - International Finance
Bilgi University