Dynamic and seasoned business development executive with over 10 years of experience selling high-value and complex solutions into mid and enterprise markets. Recognised for exceeding revenue targets, notably above £1M, with a focus on engaging C-level stakeholders across a variety of industries. Expert in leveraging market analysis, financial acumen, and sales forecasting to achieve business objectives.
In my role as Client Principal at DSTRBTD LTD, I was entrusted with a challenging £3.5M TCV target, a goal that necessitated a deep understanding of both sales complexities and technical intricacies. My primary focus was on selling DSTRBTD's SaaS propositions into the mid-size and enterprise markets, a task that involved multiple layers of complexity—from understanding the specific needs of each potential client to aligning those needs with our technical solutions.
Given that SaaS offerings are not one-size-fits-all solutions, my role required me to be proficient in market analysis, thereby ensuring that the propositions are tailored to fit the unique operational landscapes of our clients. I meticulously built a pipeline that was three times the size of my revenue target, demonstrating adeptness in sales forecasting and revenue growth strategies.
Additionally, my role required me to have an in-depth technical understanding of our SaaS offerings. I liaised closely with Software Development Representatives (SDRs), marketing teams, and delivery functions to ensure that our route to market aligns with the technical aspects and capabilities of our solutions. My ability to translate complex technical details into business benefits has been key in establishing channel partnerships and increasing market awareness of the DSTRBTD brand across enterprise accounts.
One of my core competencies was nurturing relationships with C-level stakeholders. I utilized my skills in CRM mastery and contract negotiation to manage long-term commitments with selected brands. I leveraged my expertise in financial acumen to interpret the financial implications of complex, high-value contracts, and use my skills in pricing strategies to set optimal models that benefit both parties.
During my tenure as the Head of New Business at Woven Ltd, I took on a transformational leadership role, marked by not just achieving but often exceeding our ambitious revenue and growth targets. Leading a diverse team of sales executives and business development managers, I instituted a culture of excellence and accountability. Utilizing a keen sense of strategic planning and data-driven decision-making, I implemented actionable plans that successfully drove a £37.4M sales pipeline across multiple industry verticals. My leadership was pivotal in achieving annual growth targets of £5M, a milestone that had a transformative impact on Woven’s profitability and market share.
What sets my leadership apart is my focus on both business objectives and individual development. Recognizing the potential within the team, I incorporated regular training and mentorship programs aimed at skill enhancement and career growth. This people-centered approach not only improved team cohesion but also resulted in higher levels of performance and job satisfaction. Additionally, I bridged cross-functional gaps by coordinating with internal departments such as operations, solutions, and technology. This holistic approach ensured that we operated as a unified entity, thereby streamlining the project onboarding process and ensuring successful project delivery. My time at Woven stands as a testament to a leadership style that successfully marries strategic acumen with a strong sense of team and purpose.
While serving as a Business Development Manager at Woven Ltd, I specialized in complex solution selling that went far beyond traditional product or service transactions. I excelled in understanding the unique challenges and needs of clients across diverse sectors—ranging from legal and finance to manufacturing. Leveraging this keen insight, I crafted highly tailored solutions that addressed not only immediate operational issues but also broader strategic goals. With a focus on long-term customer retention and account management, I successfully secured contracts ranging from 20 to 147 seats (£300K - £1M+), consistently meeting and exceeding sales targets. I also took a consultative approach to sales, engaging clients in meaningful dialogues to identify their exact requirements and pain points. This often involved liaising closely with various internal departments to ensure that the solutions offered were both technically sound and commercially viable. My adeptness in negotiating and closing deals was bolstered by my comprehensive understanding of both the business and technical facets of our service offerings. The end result was not only increased revenue but also the establishment of long-term, mutually beneficial relationships with our clients.
During my tenure as a Business Development Manager at Global Entity Ltd, I was instrumental in driving the company's growth through the successful planning and deployment of strategic B2B lead generation campaigns. Specializing in a diverse range of sectors such as SaaS, online marketing, and mobile applications, I consistently exceeded key performance indicators, thereby ensuring the stability and security of our campaigns.
My role wasn't merely target-driven; it was also client-centric. I managed a growing portfolio of clients, emphasizing the continuous evolution of their campaigns to align with changing market conditions and client needs. It was this approach that resulted in the overachievement of growth and business strategies for our international brands in the telecommunications sector.
My commitment to exceeding expectations was not confined to client deliverables alone; it also had a positive impact on the internal growth and success of Global Entity. The success of our client campaigns served as a testament to my analytical skills, technical acumen, and ability to adapt to rapidly evolving market conditions.
Business-to-Business Sales
undefinedWoven Ltd
Global Entity Ltd