Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
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Barsha Deb

Barsha Deb

Birmingham

Summary

Business Data Analyst with an MSc in Business Analytics and a Bachelor’s in Business Administration, skilled in leveraging data to drive strategic growth and enhance user experience. Proficient in Python, SQL, Excel, Power BI, and Machine Learning, with hands-on experience in optimising user retention, building KPI dashboards, and conducting competitor research in the fintech sector. Proven track record in delivering data-driven insights, shaping product development, and supporting long-term strategic planning.

Overview

6
6
years of professional experience

Work History

Data & Business Analyst Advisor

Coinclap
07.2024 - Current
  • Optimised and built CRM user behaviour segments and community engagement strategies using Google Analytics to identify trends, drop-offs, and friction points, improving retention.
  • Built and maintained dashboards on early adopters, tracking KPIs such as retention, churn, CAC, and DAU/MAU to support strategic planning.
  • Analysed feature adoption and executed A/B tests to optimise test user experience, support strategic prioritisation and inform product roadmap decisions.
  • Conducted market and competitor research to inform growth strategies and financial forecasting.
  • Collaborated with Product, Growth, and Marketing teams to define and align on success metrics.
  • Contributed to investor reports with data on LTV, CAC, user growth, and revenue projections.
  • Part-Time

Business Intelligent Analyst

Birmingham Pride (UK) Ltd
01.2023 - 06.2023
  • Developed 1, 3, and 5 year strategic business plans with a focus on equality, diversity, and inclusion (EDI) for the LGBTQ+ community in the West Midlands.
  • Conducted data-driven research and analysis to support service expansion plans, including LGBTQ+ weddings, mental health centres, and social spaces.
  • Assessed cultural and societal challenges, proposing inclusive strategies to align stakeholder interests and reduce friction.
  • Delivered actionable recommendations to drive long-term sustainability and impact.
  • Facilitated cross-functional collaboration and improved communication within diverse teams.

Academic Tutor

Independent
08.2019 - 12.2022
  • Tutored secondary education students in Mathematics, Physics, Chemistry, Biology, English, History, and Geography. Students achieved an average grade increase of 45%.
  • Evaluated student progress through weekly assessments and tailored lessons accordingly to individual requirements.
  • Provided support for struggling students through one-on-one lessons and motivated them to reach their full potential.

Event Organiser

Future Institute of Engineering & Management
08.2019 - 08.2022
  • Organised college festivals and departmental functions, creating comprehensive event plans, budgets, and presentation schedules.
  • Developed partnerships with local businesses and sponsors.
  • Increased event attendance by strategically marketing and promoting events through various channels.
  • Coordinated schedules and timelines for events.

Education

Master of Science - Business Analytics

Aston University
Birmingham, UK
06.2024

BBA - Business Administration And Management

Future Institute of Engineering And Management
Kolkata, India
07.2022

Skills

  • Programming Languages: Python, MATLAB, SQL
  • Libraries & Frameworks: Pandas, NumPy, Scikit-Learn, TensorFlow, Keras
  • Data Visualisation: Power BI, Tableau, Matplotlib, Plotly, Seaborn
  • Machine Learning & Forecasting: Regression, Classification, Clustering, Time Series, Facebook Prophet
  • Platforms: Azure, Power Pivot, Excel, Google Workspace, Microsoft Office Suite
  • Core Skills: Data Analysis, Problem-Solving, Statistical Modelling, Strategic Thinking, Data Interpretation

Hobbies and Interests

Visharad first in Indian classical music, Music, Art, and Cooking

Timeline

Data & Business Analyst Advisor

Coinclap
07.2024 - Current

Business Intelligent Analyst

Birmingham Pride (UK) Ltd
01.2023 - 06.2023

Academic Tutor

Independent
08.2019 - 12.2022

Event Organiser

Future Institute of Engineering & Management
08.2019 - 08.2022

Master of Science - Business Analytics

Aston University

BBA - Business Administration And Management

Future Institute of Engineering And Management

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Barsha Deb