Summary
Overview
Work history
Education
Skills
Languages
Timeline
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Barry Martin

Barry Martin

CEO
Barnet,Herts

Summary

Accomplished Chief Executive Officer bringing expertise in business planning, revenue development and change management. Offering 20 years of experience in the gambling industry along and an in-depth knowledge of the cryptocurrency industry with an entrepreneurial, forward-thinking mindset and demonstrated track record of achievement.

Overview

29
29
years of professional experience
5
5
years of post-secondary education

Work history

Consultant

Cubex Investments Inc
Marbella, Spain
04.2020 - 06.2023
  • As part of a small team, my role was to assist in the planning and development of a brand new crypto utility token for use as an investment vehicle within a cryptocurrency banking business.
  • Assisted with the raising of seed capital, developing the token and subsequently marketing it pre and post launch.
  • Enhanced resource utilisation to better capitalise on current resources and minimise expenditure.
  • Scrutinised existing and proposed methods and procedures.
  • Highlighted undetected organisational needs to improve business performance.

Founder/CEO

21Bet Holdings
Moorgate, London
01.2015 - 01.2018
  • 21bet was created as a global gaming brand with offices in London, Malta, Sofia, Montenegro and Taipei.
  • Our markets for both sports and casino were UK, Ireland, Brazil, Canada, Australia, China, Sweden, Norway, Finland, Russia, Turkey and most of Continental Europe.
  • 21Bet was UK, Maltese and Curacao Licensed and a UK Personal License Holder
  • Oversaw budgetary and financial activities and implemented strategies to grow business and profits.
  • Deployed processes to increase long-term business success and increase profit levels.
  • Improved business profits through strategic updates to processes and procedures.

CEO

Metroplay/666Bet Group
Islington , London
12.2011 - 01.2015
  • From a standing start, we built 666Bet into one of the most recognised sportsbook and casino brands in the UK within 12 months.
  • In our eleventh month we were averaging £500,000 per day in gross gaming revenues.
  • Within 18 months we had over 1,500,000 First Time Depositors.
  • Built and successfully managed a team of over 80 staff across 3 countries.
  • Delivered successful sponsorships across English Premier League, The Championship, Cricket, Boxing, Rugby, Horse Racing and Golf with clubs and sports stars such as Leicester City, West Bromwich Albion, Leyton Orient, Anthony Joshua, Roberto Carlos, Harry Redknapp and Nicky Henderson.
  • Adapted to market changes by implementing new market expansions into territories such as China, Turkey, Brazil, Canada and Continental Europe.
  • Built productive relationships with industry partners to meet strategic business objectives across affiliation, payment processing and B2B platform enhancements.
  • Drove profit increase by transforming production process to meet dynamic industry conditions.

CEO

Gutshot Gaming Group
London, Greater London
06.2001 - 01.2011
  • Created one of the most innovative global poker brands both on and off line.
  • Devised key initiatives that drove substantial business growth.
  • Spearheaded expansion strategies to increase business market share, drive growth and increase customer base.
  • Oversaw budgetary and financial activities and implemented strategies to grow business and profits.
  • Developed and implemented 3-year strategic global expansion plan informing future business expectations and direction.

Regional Sales Director

Capita PLC
Victoria, London
11.1998 - 05.2001
  • Was a key member of the Executive Board
  • Built a 28 strong Sales Team in the education vertical covering the UK
  • Weekly and monthly reporting across the education sectors into main PLC board
  • Created and implemented area-wise market sector sales and development plans.
  • Partnered with internal teams to identify, present and close opportunities with new clients.
  • Worked with internal and external teams to initiate marketing strategies to grow at national, regional and specific sector levels.

Sales Director

GB Data PLC
Chester, Cheshire
10.1994 - 05.1998
  • Attended industry and company-specific events as GB Data representative.
  • Monitored and analysed market trends and competitive offerings to identify opportunities for segment expansion.
  • Reinforced branding initiatives by coordinating presentations and creating marketing campaigns to maximise outreach.
  • Improved profitability, developing pipeline using multiple sales channels and penetration strategies.
  • Retained existing customers and substantially grew customer base, product line and sales volume.
  • Increased sales 108.7% YoY

Education

Bachelor of Business Administration - Marketing

Leeds University
Leeds
09.1985 - 06.1988

Diploma - Masters in Business

Brunel University
Uxbridge
05.1998 - 05.1999

NLP Doctorate - Neuro Linguistic Programming

Kaiser Learning
London
09.2000 - 06.2002

Skills

  • Leadership Skills
  • Organisational Acumen
  • Entrepreneurial Flair
  • Digital & Traditional Marketing Mastery
  • Analytical Thinker
  • Team Player/Leader/Worker
  • Strategic decision-making
  • Business planning
  • Integrative negotiation
  • Risk management
  • Business administration
  • Business analysis
  • Financial leadership
  • Investment expertise
  • Management recruitment processes
  • Regulatory compliance
  • Forecasting
  • Business management


Languages

English
Native

Timeline

Consultant

Cubex Investments Inc
04.2020 - 06.2023

Founder/CEO

21Bet Holdings
01.2015 - 01.2018

CEO

Metroplay/666Bet Group
12.2011 - 01.2015

CEO

Gutshot Gaming Group
06.2001 - 01.2011

NLP Doctorate - Neuro Linguistic Programming

Kaiser Learning
09.2000 - 06.2002

Regional Sales Director

Capita PLC
11.1998 - 05.2001

Diploma - Masters in Business

Brunel University
05.1998 - 05.1999

Sales Director

GB Data PLC
10.1994 - 05.1998

Bachelor of Business Administration - Marketing

Leeds University
09.1985 - 06.1988

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