Barry Martin
CEO
Barnet,Herts
Summary
Accomplished Chief Executive Officer bringing expertise in business planning, revenue development and change management. Offering 20 years of experience in the gambling industry along and an in-depth knowledge of the cryptocurrency industry with an entrepreneurial, forward-thinking mindset and demonstrated track record of achievement.
Overview
29
29
years of professional experience
5
5
years of post-secondary education
Work history
Consultant
Cubex Investments Inc
Marbella, Spain
2020.04 - 2023.06
- As part of a small team, my role was to assist in the planning and development of a brand new crypto utility token for use as an investment vehicle within a cryptocurrency banking business.
- Assisted with the raising of seed capital, developing the token and subsequently marketing it pre and post launch.
- Enhanced resource utilisation to better capitalise on current resources and minimise expenditure.
- Scrutinised existing and proposed methods and procedures.
- Highlighted undetected organisational needs to improve business performance.
Founder/CEO
21Bet Holdings
Moorgate, London
2015.01 - 2018.01
- 21bet was created as a global gaming brand with offices in London, Malta, Sofia, Montenegro and Taipei.
- Our markets for both sports and casino were UK, Ireland, Brazil, Canada, Australia, China, Sweden, Norway, Finland, Russia, Turkey and most of Continental Europe.
- 21Bet was UK, Maltese and Curacao Licensed and a UK Personal License Holder
- Oversaw budgetary and financial activities and implemented strategies to grow business and profits.
- Deployed processes to increase long-term business success and increase profit levels.
- Improved business profits through strategic updates to processes and procedures.
CEO
Metroplay/666Bet Group
Islington , London
2011.12 - 2015.01
- From a standing start, we built 666Bet into one of the most recognised sportsbook and casino brands in the UK within 12 months.
- In our eleventh month we were averaging £500,000 per day in gross gaming revenues.
- Within 18 months we had over 1,500,000 First Time Depositors.
- Built and successfully managed a team of over 80 staff across 3 countries.
- Delivered successful sponsorships across English Premier League, The Championship, Cricket, Boxing, Rugby, Horse Racing and Golf with clubs and sports stars such as Leicester City, West Bromwich Albion, Leyton Orient, Anthony Joshua, Roberto Carlos, Harry Redknapp and Nicky Henderson.
- Adapted to market changes by implementing new market expansions into territories such as China, Turkey, Brazil, Canada and Continental Europe.
- Built productive relationships with industry partners to meet strategic business objectives across affiliation, payment processing and B2B platform enhancements.
- Drove profit increase by transforming production process to meet dynamic industry conditions.
CEO
Gutshot Gaming Group
London, Greater London
2001.06 - 2011.01
- Created one of the most innovative global poker brands both on and off line.
- Devised key initiatives that drove substantial business growth.
- Spearheaded expansion strategies to increase business market share, drive growth and increase customer base.
- Oversaw budgetary and financial activities and implemented strategies to grow business and profits.
- Developed and implemented 3-year strategic global expansion plan informing future business expectations and direction.
Regional Sales Director
Capita PLC
Victoria, London
1998.11 - 2001.05
- Was a key member of the Executive Board
- Built a 28 strong Sales Team in the education vertical covering the UK
- Weekly and monthly reporting across the education sectors into main PLC board
- Created and implemented area-wise market sector sales and development plans.
- Partnered with internal teams to identify, present and close opportunities with new clients.
- Worked with internal and external teams to initiate marketing strategies to grow at national, regional and specific sector levels.
Sales Director
GB Data PLC
Chester, Cheshire
1994.10 - 1998.05
- Attended industry and company-specific events as GB Data representative.
- Monitored and analysed market trends and competitive offerings to identify opportunities for segment expansion.
- Reinforced branding initiatives by coordinating presentations and creating marketing campaigns to maximise outreach.
- Improved profitability, developing pipeline using multiple sales channels and penetration strategies.
- Retained existing customers and substantially grew customer base, product line and sales volume.
- Increased sales 108.7% YoY
Education
Bachelor of Business Administration - Marketing
Leeds University
Leeds 1985.09 - 1988.06
Diploma - Masters in Business
Brunel University
Uxbridge 1998.05 - 1999.05
NLP Doctorate - Neuro Linguistic Programming
Kaiser Learning
London 2000.09 - 2002.06
Skills
- Leadership Skills
- Organisational Acumen
- Entrepreneurial Flair
- Digital & Traditional Marketing Mastery
- Analytical Thinker
- Team Player/Leader/Worker
- Strategic decision-making
- Business planning
- Integrative negotiation
- Risk management
- Business administration
- Business analysis
- Financial leadership
- Investment expertise
- Management recruitment processes
- Regulatory compliance
- Forecasting
- Business management
Languages
English
Native
Timeline
Consultant
Cubex Investments Inc
2020.04 - 2023.06
Founder/CEO
21Bet Holdings
2015.01 - 2018.01
CEO
Metroplay/666Bet Group
2011.12 - 2015.01
CEO
Gutshot Gaming Group
2001.06 - 2011.01
NLP Doctorate - Neuro Linguistic Programming
Kaiser Learning
2000.09 - 2002.06
Regional Sales Director
Capita PLC
1998.11 - 2001.05
Diploma - Masters in Business
Brunel University
1998.05 - 1999.05
Sales Director
GB Data PLC
1994.10 - 1998.05
Bachelor of Business Administration - Marketing
Leeds University
1985.09 - 1988.06