Co-founder of globally recognised fashion brand SikSilk with expertise in business development, strategic planning, and brand development. Proven track record in digital marketing strategies and social media marketing, driving significant growth and engagement. Adept at leading cross-functional teams to achieve organisational goals.
Overview
29
29
years of professional experience
49
49
years of post-secondary education
Work History
Co-Founder & Director
Axel 123 Limited (Trading as SikSilk)
Scarborough, North Yorkshire
06.2012 - Current
Developed comprehensive business plans for company growth.
Executed board decisions to achieve successful strategy implementation.
Initiated and oversaw innovative marketing campaigns, enhancing brand visibility.
Recruited and managed senior staff with focus on delivering clear results.
Created a strong brand identity through innovative marketing strategies.
Developed new business opportunities for increased market reach.
Promoted company products and services on social media to increase brand awareness.
Established new partnerships for increased market penetration.
Drove digital transformation efforts, established strong online presence for the firm.
Managed social media platforms, creating and scheduling content to maintain consistent online presence.
Senior Mechanical Design Engineer
Alexander Dennis
Scarborough, North Yorkshire
08.1996 - 10.2013
Led cross-functional teams, resulting in efficient project completion.
Developed detailed mechanical designs by utilising CAD software.
Managed large-scale design projects from inception to completion, ensuring timely delivery.
Partnered with sales team to provide technical expertise during client meetings, bolstering company reputation and customer satisfaction levels.
Worked with SolidWorks and AutoCAD to draft assemblies, models and technical drawings.
Developed mechanical product prototype components, assemblies and tooling.
Education
Higher National Certificate - Mechanical Engineering
York College
York
09.2021 - 05.2023
National Certificate - Mechanical Engineering
York College
York
09.1999 - 05.2021
NVQ Level 3 - Vehicle Body Assembly
Yorkshire Coast College
Scarborough, North Yorkshire
08.1996 - 05.1999
NVQ Level 2 - Engineering Manufacture
Yorkshire Coast College
Scarborough, North Yorkshire
08.1996 - 05.1999
City & Guilds 3980 Part 2 - Vehicle Body Competences
Yorkshire Coast College
Scarborough, North Yorkshire
08.1996 - 05.1999
City & Guilds 3980 Part 1 - Vehicle Body Competences
Yorkshire Coast College
Scarborough, North Yorkshire
08.1996 - 05.1999
GNVQ Level 3 - Key Skills
Yorkshire Coast College
Scarborough, North Yorkshire
08.1996 - 05.1999
GCSEs -
Graham Secondary School
Scarborough, North Yorkshire
09.1991 - 07.1996
Gladstone Road Primary School
Scarborough, North Yorkshire
09.1984 - 07.1991
Skills
Business development
Strategic planning
Brand development
Digital marketing strategies
Cross-functional team leadership
Social media marketing
Promotional campaigns planning
Project leadership
Affiliations
Fitness
Sport
Travel
Timeline
Higher National Certificate - Mechanical Engineering
York College
09.2021 - 05.2023
Co-Founder & Director
Axel 123 Limited (Trading as SikSilk)
06.2012 - Current
National Certificate - Mechanical Engineering
York College
09.1999 - 05.2021
Senior Mechanical Design Engineer
Alexander Dennis
08.1996 - 10.2013
NVQ Level 3 - Vehicle Body Assembly
Yorkshire Coast College
08.1996 - 05.1999
NVQ Level 2 - Engineering Manufacture
Yorkshire Coast College
08.1996 - 05.1999
City & Guilds 3980 Part 2 - Vehicle Body Competences
Yorkshire Coast College
08.1996 - 05.1999
City & Guilds 3980 Part 1 - Vehicle Body Competences