Baniaikynmaw Shanpru
Bangalore
Summary
Dynamic leader with a proven track record excelling in branding and strategy while fostering strong vendor relationships. Spearheaded global campaigns and led teams to exceed business goals, showcasing exceptional leadership and negotiation skills. Recognized for driving operational efficiency and delivering outstanding solutions.
Overview
19
19
years of professional experience
1
1
Certification
Work History
GENERAL MANAGER- BUSINESS
IPG Mediabrands Initiative
Bangalore
10.2024 - 08.2025
- Spearhead the daily operations of the Global Schneider Electric brand campaign, including leading the planning and execution of digital initiatives across display, social media, events, and e-commerce. B2B focused and a $10 MM media budget.
- Partner with around 8-10 Business Units within Schneider Electric across multiple countries.
- Manage a team of 15 professionals to drive business goals, negotiate partnerships, and collaborate with media partners on event executions and thought leadership content development.
- Serve as the Sustainability Champion for the APAC region.
GLOBAL PLANNING DIRECTOR
IPG Mediabrands Initiative
Bangalore
04.2022 - 09.2024
- Client lead for the global planning and execution of digital campaigns for Schneider Electric, encompassing display, social media, on-ground events, and e-commerce.
- Lead a team of 12 members, overseeing all aspects of the business.
- Coordinate with media partners on on-ground events and thought leadership content.
- Mentored junior team members managing the AWS account in Singapore.
- Serve as the Sustainability Champion for the APAC region.
HEAD DIGITAL MARKETING
KG Denim Ltd.
Bangalore
06.2021 - 03.2022
- Developed and managed the social media presence for the parent brand, creating content and designing creatives for both print ads and social media posts.
- Implemented and tracked digital campaigns to measure performance.
- Led the launch of EcoMate, a 100% recycled paper brand, on marketplaces like Amazon.
- Conducted competition tracking and managed product placement for HealtHive, an innovative health wear and accessory brand.
- Spearheaded the website revamp for HealtHive to enhance e-commerce for both B2B and B2C clients.
- Led a remote product shoot for the brand to ensure high-quality visuals.
MANAGER, DIGITAL SERVICES
Epsilon
Bangalore
10.2018 - 05.2020
- Led a diverse team of media specialists from various backgrounds, guiding them through major projects and new pitches.
- Oversaw operations, media execution, strategy, and team collaboration across multiple verticals, working closely with both the Bangalore agency and US counterparts.
- Managed media initiatives for industries including Fitness, Luxury Brands, and Food & Beverages.
SENIOR ACCOUNT MANAGER TO DIRECTOR
Isobar
Bangalore
09.2012 - 09.2018
- Media lead for key brands in the fashion & lifestyle, real estate, and fitness sectors.
- Spearheaded new business pitches and collaborated with various teams across the network.
- Mentored and trained new team members while building and leading a media team within the agency.
- Directed media planning and buying efforts, ensuring successful campaign execution.
- Accountable for driving revenue generation across all media campaigns.
- Maternity break from March 2016- April 2017.
MANAGER, THE EXCHANGE & EXECUTIVE, THE EXCHANGE
GroupM- MindShare
Bangalore, Chennai
09.2009 - 04.2011
- Solely managed the digital launch campaign for the Ford Figo.
- Oversaw display and lead generation campaigns for the Ford Fiesta and Ford Endeavour.
- Handled media campaigns for SRM University and Fresh & Honest (a Lavazza company).
- Led lifestyle campaigns for Landmark Group, focusing on display and social media, while monitoring performance.
- Managed media planning for Lenovo (digital), ADP, and SRM University.
MEDIA PLANNER
Tribal DDB
Chennai
10.2006 - 03.2009
- Managed campaigns, operations, and media planning for Citibank's Credit Cards, Personal Loans, Rupee Checking Account, and Remittance campaigns.
- Handled account management for m4marry.com.
Education
Master of Arts - Marketing Management Communication
COMMITS
06.2007
Skills
- Branding
- Advertising and marketing
- Digital Marketing
- Interpersonal skills
- Customer experiences
- Skilled negotiator
- Staffing
- Budget coordination
- Global solutions
- Vendor sourcing
- Strategy
- Relationship building
- Leadership and team building
- Employee development
- Consistently meet goals
- Communication skills
- Process improvements
- Operations management
- Staff training
- Market research
- Contract administration
- Budget administration
- Client relations
- Business networking
- Digital marketing expertise
- Regulatory compliance
- Business development
- Technology integration
- Leadership development
- Customer relationship management
- Event planning
- Staff recruitment and retention
- Performance monitoring
- Advanced negotiation
- Supply chain management
Certification
- The Trade Desk Edge Academy Certified, Data-Driven Planning
- UDEMY, ESG, Sustainability consulting Career & Growth opportunities
References
References on Request.
Languages
English
Proficient
C2
Hindi
Elementary
A2
Khasi
Proficient
C2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
GENERAL MANAGER- BUSINESS
IPG Mediabrands Initiative
10.2024 - 08.2025
GLOBAL PLANNING DIRECTOR
IPG Mediabrands Initiative
04.2022 - 09.2024
HEAD DIGITAL MARKETING
KG Denim Ltd.
06.2021 - 03.2022
MANAGER, DIGITAL SERVICES
Epsilon
10.2018 - 05.2020
SENIOR ACCOUNT MANAGER TO DIRECTOR
Isobar
09.2012 - 09.2018
MANAGER, THE EXCHANGE & EXECUTIVE, THE EXCHANGE
GroupM- MindShare
09.2009 - 04.2011
MEDIA PLANNER
Tribal DDB
10.2006 - 03.2009
Master of Arts - Marketing Management Communication
COMMITS