Bahare Niksiar
Latina
Summary
Extensive experience in the healthcare & pharmaceutical sector supported by a degree in Pharmacy. Results-driven marketing leader focus to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Proven skills in project management, team building, stakeholder relations and tailored segmentation approach and accountability for revenues/ capital allocation to drive growth. Focused on data insight & omnichannel approach and how to leverage the GTM model. Motivational leader and organizational problem-solver with advanced experience stepping into roles and quickly making positive changes to drive company success.
Overview
18
18
years of professional experience
Work History
Marketing Lead, Oncology Italy
PFIZER
07.2022 - Current
- Managing 9 brand marketing reports
- Extensive experience in bringing new brands to market and achieving portfolio performance objectives
- Leading operations for 2 new CNN launches
- Build infrastructure and created entirely new process to manage more efficient operations
- Led additional cross-BU and XFT efforts and workstreams
- Led Pfizer-wide workstream in collaboration with Leadership Team
- Extensive Italian healthcare and pharmaceutical environment knowledge
- Focus on establishing and growing Pfizer Oncology reputation.
Comirnaty Launch Navigator - COVID
PFIZER
10.2021 - 07.2022
- Launch Comirnaty Adults +12Y & Pediatric indications vaccination campaign
- Drive evolution of Pfizer business model
- Provide strategic oversight, project management, and operational support
- Monitor overall progress and utilization of resources
- Manage risks to secure flawless transition
- Accountable for planning, spending & controlling of budgets
- Represent Pfizer Italy in interactions with high-level external stakeholders
- Lead in-country cross-functional team and work in collaboration with regional & global cross-functional teams
- Identify and obtain support and advice required for the management, planning, and control of plans.
Oncology Commercial Strategy Manager - Genitourinary Cancer
PFIZER
06.2010 - 08.2017
- Leading 12 people cross-functional team
- Led marketing activities related to mRCC portfolio
- Manage relationships with KOLs and Scientific Societies
- Assure consistency between global product positioning and affiliates implementation.
Quality & Compliance Officer
WYETH LEDERLE
03.2008 - 05.2010
- Managing affiliate GMP standard operating procedures
- Perform GMP, GCP, Internal Audits, internal training
- Responsible for quality aspect related to Product Recall, Complaints, incident management, deviations, batch releases.
Regulatory Affairs Specialist
WYETH LEDERLE
07.2005 - 02.2008
- Responsible for BOH documentation concerning marketing authorization dossier changes
- Contact with marketing and medical dept
- To share strategies for product launches.
Oncology Commercial Strategy Sr Manager - Breast Cancer
PFIZER
- Managing 2 jr marketing reports
- Leading 20 people cross-functional team
- Led launch and promotion of Pfizer blockbuster product
- Responsible for setting yearly financial objectives and defining key strategies
- Ownership of marketing budget
- Drove planning and execution of Operating Plan
- Cross-Pfizer Project: Bold Move 5.1 Team Coordinator
- Managing external relations with stakeholders
- People management and coaching
- Coordination of extensive cross-functional team
- Experience in leading large innovative projects
- Co-working with Global team.
Education
HTA and Market Access -
SDA BOCCONI SCHOOL OF MANAGEMENT
01.2013
Master post-degree: “Industrial techniques and related legislation applied in pharmaceuticals -
UNIVERSITA’ “LA SAPIENZA”
06.2005
Pharmacy Degree -
UNIVERSITA’ “LA SAPIENZA”
06.2004
Skills
- KPI Management
- Relationship Building
- Social Media Marketing
- Customer Segmentation
- Delivering Presentations
- Campaign Planning
- Creative Problem-Solving
- Competitive Positioning
- Trend Identification
- Stakeholder Management
- Budget Development
- Marketing Strategies
- Performance Evaluation
- Collaborative Teamwork
- Project Management
- Team Leadership
Languages
- Italian (native)
- English (fluent)
- Farsi (native)
Timeline
Marketing Lead, Oncology Italy
PFIZER
07.2022 - Current
Comirnaty Launch Navigator - COVID
PFIZER
10.2021 - 07.2022
Oncology Commercial Strategy Manager - Genitourinary Cancer
PFIZER
06.2010 - 08.2017
Quality & Compliance Officer
WYETH LEDERLE
03.2008 - 05.2010
Regulatory Affairs Specialist
WYETH LEDERLE
07.2005 - 02.2008
Oncology Commercial Strategy Sr Manager - Breast Cancer
PFIZER
HTA and Market Access -
SDA BOCCONI SCHOOL OF MANAGEMENT
Master post-degree: “Industrial techniques and related legislation applied in pharmaceuticals -
UNIVERSITA’ “LA SAPIENZA”
Pharmacy Degree -
UNIVERSITA’ “LA SAPIENZA”
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