Summary
Overview
Work history
Education
Skills
Timeline
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Babak Ghaedi

Babak Ghaedi

London,London

Summary

Highly motivated and results-driven Growth Marketing Manager with 6+ years of experience in the fintech industry. Proven track record of driving user acquisition, retention, and revenue growth through data-driven marketing strategies. Seeking a challenging role in a dynamic and innovative fintech company where can apply skills and knowledge to achieve business goals.

Confident in the ability to drive growth and maximize revenue through data-driven insights and innovative marketing campaigns.

Overview

13
13
years of professional experience

Work history

Head of growth

Markets4you
Dubai
11.2024 - Current
  • Established growth team from inception, driving strategic business expansion.
  • Led development of comprehensive growth strategies for significant market presence.
  • Managed B2C acquisition strategy across multiple regions.
  • Forged affiliate and partnership agreements, advancing B2B initiatives.
  • Increased quarterly acquisition rate by 25% through targeted efforts.
  • Oversaw budget management, ensuring operational cost efficiency.
  • Working closely with product team to develop and execute product-based initiatives that align with company's strategic priorities
  • Focus on LTV and PLTV of company's user base
  • Focus on whole user journey and marketing funnel to implement proper CRO

Head of Growth Marketing

ZFX
London
01.2023 - 10.2025
  • Lead and manage growth team at ZFX
  • Actively participate in idea generation and experimentation process to encourage culture of innovation and continuous improvement
  • Delivered quarter-on-quarter 15% growth in user acquisition
  • Increased active clients by 10% on quarterly basis
  • Manage both department-level and company-level initiatives to align with company's goals and objectives
  • Set course of whole processes for team, projects, and initiatives
  • Make data-driven decisions for assigned projects using analytics and other tools to evaluate performance, identify areas for improvement, and optimize campaigns
  • Drive always-on experimental approach to marketing, constantly testing and optimizing new ideas to improve metrics and grow user base
  • Achieve significant results in user acquisition, retention, and revenue growth, contributing to overall success of company

Head of Media Buying

ZFX
London
05.2021 - 12.2022
  • Built and scaled Media Buying team from scratch, growing it to team of 8 members
  • Successfully delivered all regional and global goals for te Media Buying department, ensuring alignment with company's strategic priorities
  • Optimized all Media Buying activities using data-driven marketing approaches, resulting in increased ROI and improved campaign performance
  • Collaborated with other teams, including Product, Design, and Analytics, to ensure alignment and cross-functional success
  • Proactively identified and recommended new media buying opportunities to increase reach and drive revenue growth
  • Contributed to positive team culture, fostering collaboration, innovation, and continuous improvement
  • Creating and managing media budgets, allocating resources to achieve greatest ROI and ensuring budgetary compliance
  • Managing and coaching Media Buying team, providing guidance, mentorship, and career development opportunities to ensure team's success and growth

Head of Paid Media (Search & Display)

Exness
Limassol
11.2018 - 04.2021
  • Mainly focused on user acquisition strategies
  • Heavily focused on all optimizations based on PLTV
  • Managing, Defining, and planning all media strategies for each market
  • Conducting market research and competitive analysis to identify opportunities and inform media strategy
  • Optimizing media and creative strategies for different markets based on target revenue
  • Delivering quarter-on-quarter user acquisition growth
  • Building and managing high-performing paid media team, fostering culture of excellence and continuous improvement
  • Line management of 7 marketing managers and specialists including Media buyers, Content writers, and designers
  • Successfully managed and optimized 7-figure monthly media budgets to achieve maximum ROI and drive revenue growth

Digital Marketing Manager

Exness
Limassol
09.2017 - 10.2018
  • Target, execute and monitor email launches and manage email service providers (HubSpot)
  • Developed and implemented multi-language global email programs
  • Suggest improvements to email process
  • Managed production of assets (landing pages, Emails, banners, search ads)
  • Managed external LP providers such as Unbounce and Instapage
  • Contribute to continuous improvement efforts within campaign process
  • Manage campaign deployment calendar

Marketer, Copywriter

Tahmin Pishgam Sana'at
Bushehr
03.2013 - 09.2017
  • Market Analyzer
  • Drafted company marketing materials
  • Created content for email campaigns including all copy for campaigns targeting Iran and Arabic region (Middle East and South Africa)
  • Create HTML emails based on provided designs by sale team
  • Translate all contents to Farsi language(100,000+ word count)
  • Managed company social media presence on Telegram

Education

MA - Engineering

Tarbiat Moddares University
Tehran
01.2016

BA - Engineering

Persian Gulf University
Bushehr, Iran
09.2013

Skills

  • Growth Hacking
  • Digital Marketing
  • Analytical thinking
  • Strategy Development
  • User behaviour analysis
  • Customer-centricity
  • Team leadership
  • Agility
  • Cross-functional collaboration

Timeline

Head of growth

Markets4you
11.2024 - Current

Head of Growth Marketing

ZFX
01.2023 - 10.2025

Head of Media Buying

ZFX
05.2021 - 12.2022

Head of Paid Media (Search & Display)

Exness
11.2018 - 04.2021

Digital Marketing Manager

Exness
09.2017 - 10.2018

Marketer, Copywriter

Tahmin Pishgam Sana'at
03.2013 - 09.2017

MA - Engineering

Tarbiat Moddares University

BA - Engineering

Persian Gulf University

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