Aysha Adnan

Manage RFP processes through Cvent and direct venue communication.

• Negotiate rates, added value, and inclusions for client outcomes.
• Liaised with hotel sales teams, CVBs, and venue partners to ensure accurate event details and seamless planning.
• Build and maintain relationships with hotels, venues, and destination partners.
• Sourced hotels, venues, and event spaces across UK and international markets to enhance client options.
• Prepare venue proposals and comparisons to support client decisions.
• Coordinated site visits and managed ongoing communication with clients and suppliers to maintain project alignment.
• Handle multiple enquiries, deadlines, and requirements with accurate, professional output.

• Delivered over one million sales, reaching two hundred sixty-nine percent above target.
• Planned and coordinated product sales to exceed revenue projections and growth targets.
• Managed sales pipeline effectively, ensuring consistent flow of new business opportunities.
• Guided clients through the buying process, from initial inquiry to closing the sale, ensuring a smooth and positive experience.
• Contacted current and potential clients to promote, upsell and cross-sell products and services.
• Showcased product features and benefits to drive sales.
• Managed customer relationships through consultative sales techniques to attain individual sales goals.
• Adapted selling style based on customer profile and requirements.
• Adapted sales techniques and approaches in response to market changes and competitive pressures.
• Developed compelling presentations to communicate product quality.

• Achieved and surpassed sales targets consistently, contributing significantly to the company's growth and profitability.
• Closed large sales to exceed quota and align with company targets.
• Negotiated contracts with major accounts, securing favourable terms and boosting company profits.
• Managed sales pipeline effectively, ensuring consistent flow of new business opportunities.
• Contacted current and potential clients to promote, upsell and cross-sell products and services.
• Guided clients through the buying process, from initial inquiry to closing the sale, ensuring a smooth and positive experience.
• Executed complete sales cycle process, from prospecting through to contract negotiations and closing.
• Managed customer relationships through consultative sales techniques to attain individual sales goals.
• Adapted selling style based on customer profile and requirements.
• Coordinated with internal teams, including product development and customer service, to meet client needs effectively.
• Provided exceptional after-sales support, addressing any customer concerns and fostering loyalty.
• Established leads through industry networking events, trade shows and LinkedIn and developed prospects.
• Conducted in-depth lead consultations to evaluate current issues and recommend relevant products.

• Achieved and exceeded sales targets in line with client growth across all products and services.
• Delivered high sales performance within budget to strict deadlines and targets.
• Generated new leads and opportunities to maximise revenue.
• Identified new leads to support robust pipeline management and leads qualification.
• Cultivated long-term customer relationships, resulting in increased referrals.
• Maintained ongoing communication with customers during sales and pre-delivery stages to ensure satisfaction.
• Communicated with potential and existing customers in-person, over telephone and via webchat.
• Applied CRM software mastery to track and monitor leads.
• Provided exceptional customer service by addressing queries and resolving complaints effectively.
• Negotiated best-possible prices for maximized profit levels.

• Promoted to Senior Sales Executive after demonstrating exceptional performance in sales and customer relationship management.
• Negotiated sales contracts and implemented pricing strategies to enhance profitability.
• Analysed sales data to inform decision-making and improve overall profitability.
• Planned and executed promotional campaigns that increased revenue and enhanced customer engagement.
• Built and maintained strong professional networks to pursue new business opportunities.
• Monitored competitor activities and developed creative strategies to retain a competitive edge.
• Developed and executed seasonal sales plans and managed New Product Development (NPD) processes for successful product launches.
• Oversaw ordering, receiving, and merchandising of new stock, ensuring alignment with customer demand.
• Trained and mentored new employees while managing team responsibilities to ensure smooth operations.
• Addressed over 20 daily inbound customer calls, providing solutions for product inquiries, refunds, and purchasing options.